1. Shelley H. Lanham Charlotte Area Air Awareness

2.  N.C. Air Awareness  DDD Logistics  Planning  Promotion  An Experiment with Participation Pledges  How do new participants differ?

3.  Mission:  Provide education and outreach program  Goals:  Motivate individuals to take voluntary action NC 8-hr Ozone Nonattainment Areas **Avoid costly mandatory regulation of local businesses and industry**

4. NC 8-hr Ozone Nonattainment Areas **Avoid costly mandatory regulation of local businesses and industry**

5.  Prizes:  iPad (NC Air Awareness)  2 pairs of Charlotte Motor Speedway Suite tickets (Duke Energy)  $50 Espada Bicycles gift certificate (Alta Planning + Design)  $50 Harris Teeter gift certificate (Harris Teeter)  Don’t Drive Day t-shirts

6.  Web presence  www.DontDriveDay.org www.DontDriveDay.org  MCAQ, CAW, and CATS homepages  Other local organizations  Media coverage - Earned  Press Release  Fox News Rising interview  Print media  Events  Information/Giveaways  Pledge  Email blasts  CATS Rider Alert  NCAA and CAW business coalitions  Previous DDD participants  Pre-event pledgers  Pre-DDD raffle of CATS/LYNX passes  2009 DDD “new commuters”  2010 Don’t Drive Day Pledgers

9.  Don’t Drive Day pledge  Data: Name Anticipated commute mode Email address  Methods: Collected data at events (n=118) Rewarded with DDD t-shirt Raffled commute mode specific prizes prior to DDD Email reminder 2 days prior to DDD Compared actual entries from www.DontDriveDay.org to pledged datawww.DontDriveDay.org

10.  Results:  20% of pre-event pledgers entered a clean commute on Don’t Drive Day  Conclusions:  Useful promotional tool  Require actual entry of each behavior More representative participation numbers More representative emission reductions  If Pledge is necessary Be aware of possible inflation: temper results

13. General Results

14. Other: Events, Email, Print Media, etc.

15.  “Anyone can carpool”  Increase emphasis on other options than just transit options (especially carpooling and telecommuting)  Partnerships with businesses are essential!  Most effective promotional method  Allow and encourage telecommuting option (largest increase in overall participation and new participation)  Success Story: Piedmont Natural Gas

16. From the Charlotte Region of North Carolina

18.  Don’t Drive Day 2010  13.13 tons of air pollution prevented (CO 2, CO, NO x, VOC, PM 2.5 )  102.08 lbs of ground-level ozone-forming pollutants prevented  Combined air pollution prevented through 4 most recent DDD  41.58 tons of air pollution (CO 2, CO, NO x, VOC, PM 2.5 )  323.16 lbs of ground-level ozone-forming pollutants prevented

19.  Short-term  Do not accept pledges for participation  Promotion Change commute mode emphasis Encourage business partners to take more active role in promoting DDD Business hosts several DDD throughout Ozone season Offer local incentive to employees Purchase/secure more TV News coverage CBS partnership Press releases  Long-term  Season-long Challenge Expansion of DDD – conduct certain number of clean commutes for entry into contest