1. “Advocacy is the wind in our sails.”

2. Fighting Fire with Fire + = + Motives + Means + Opportunity = Violent Conflict The conflict equation 

3. Fighting Fire with Fire  The STAND equation + = + OpportunityMotives +Means += Social Change

4. “Social movements emerge as a result of the efforts of purposeful actors (individuals, organizations) to assert new public values, form new relationships rooted in those values, and mobilize the political, economic, and cultural power to translate these values into action. They differ from fashions, styles, or fads (viral or otherwise) in that they are collective, strategic, and organized. They differ from interest groups in that they focus less on allocating goods than on redefining them—not only on winning the game, but also changing the rules.” ~Marshall Ganz

5. “Social movements emerge as a result of the efforts of purposeful actors (individuals, organizations) to assert new public values, form new relationships rooted in those values, and mobilize the political, economic, and cultural power to translate these values into action. They differ from fashions, styles, or fads (viral or otherwise) in that they are collective, strategic, and organized. They differ from interest groups in that they focus less on allocating goods than on redefining them—not only on winning the game, but also changing the rules.” ~Marshall Ganz

6. Movement-Building Create a sense of urgency. Build a vision. Get a core group of people behind that vision Create a theory of change. Bring more people into the vision: Empower Action. Create short-term wins. Succeed. Fail. Don’t give up. Ensure you are sustaining your efforts. Repeat.

7. What is Organizing? Organizing is building your power, your PEOPLE power to win.

8. What’s Leadership got to do with it? The craft of organizing starts when people choose to exercise leadership, to take the risk required.

9. Leading Social Movements “A deep desire for change must be coupled with the capacity to make change.”

10. Leadership Leadership is responsibility for enabling others to achieve purpose in the face of uncertainty.

11. Leadership 1. Uncertainty: leadership is needed when things are not clear. 2. Starts with you 3. It’s about enabling others. 4. It is about purposeful action

12. Structure “I’m the Leader”

13. Structure “We’re All Leaders”

14. Structure Interdependent Leadership

15. Leadership Leadership is a practice, not a position.

16. DisorganizationLeadershipOrganization ApatheticShared StoryMotivated DividedRelational Commitment Community ConfusionStructureClarity ReactiveStrategizingPurposeful InertiaMeasurable Action Change

17. Practices of an Organizer 1.Identify, recruit, and develop leadership 2.Build community around leaders 3.Build power from that community.

18. Organizing Components: 1.Actors who do the work: you, your leaders, your constituents, your opposition, your supporters, etc. 2.Processes we use to do the work: building relationships, telling stories, devising strategy, and taking action 3.Structures we use to create the space within which we can do the work: campaigns (time) and organizations (space).

19. I am organizing (WHO – constituency) to do (WHAT – outcome) by (HOW – strategy) by (WHEN – time).

20. Al Gore Picture of Al Gore

21. Fighting Fire with Fire You can begin to build a community to organize with you using the following 4 practices of leadership: Story, Structure, Strategy, Action.