2. Internet Marketing Max Lent Max Lent Communications

3. About taking notes This PowerPoint presentation will be available online at http://www.maxlent.com/im/index.htm This PowerPoint presentation will be available online at http://www.maxlent.com/im/index.htm http://www.maxlent.com/im/index.htm The verbal part of this presentation will not be available The verbal part of this presentation will not be available

4. Questions Does my company need a Website? Does my company need a Website? What are the benefits and disadvantages of having a Web site? What are the benefits and disadvantages of having a Web site? How much will it cost and what is the ROI? How much will it cost and what is the ROI?

5. Does my company need a Website? Yes!

6. Why your company should be online Three years ago, if you didnt have an email address on your business card you were considered a techno peasant Three years ago, if you didnt have an email address on your business card you were considered a techno peasant Today, if you dont have a Web site listed on your business card you are considered a Luddite Today, if you dont have a Web site listed on your business card you are considered a Luddite

7. Important considerations Your competition is already online or soon will be Your competition is already online or soon will be If your customers cant find your business on the Web they will shop at the business they can find If your customers cant find your business on the Web they will shop at the business they can find The Web is the new Yellow Pages The Web is the new Yellow Pages

8. Disadvantages Additional cost Additional cost Maintenance Maintenance Complexity Complexity Requires vision Requires vision Staffing or outsourcing Staffing or outsourcing Requires content Requires content High standards already in place Higher standards are coming

9. Advantages Another selling channel Another selling channel Customer management Customer management Branding Branding Image/status Image/status Public relations Public relations Required Required Nearly unlimited opportunity to tell your story Nearly unlimited opportunity to describe your business, products, and services

10. What your Web side should not include Imbedded music or sounds of any kind on any page Imbedded music or sounds of any kind on any page Large high resolution images that load automatically Large high resolution images that load automatically Animated Gifs Animated Gifs Gratuitous graphics Graphic files that require a browser plug-in on your home page Oversize d text

11. What your Web site should include Home Page Home Page Contact information Contact information Mission statement Mission statement History History Company description Company description Product descriptions Product descriptions Service descriptions Service descriptions Frequently asked questions Frequently asked questions Search tool Links to other sites Press releases Links to articles about your company Shopping cart (if applicable) Content

12. How to create a Web site 1.Forget about technology and graphics 2.Decide who your audience will be 3.Decide what your audience wants 4.Decide what do you want to do for your audience 5.Create your Web site using 3X5 cards 6.Use one card per page and describe the content that the page will contain on the card 7.Use the cards to guide the creation individual pages in your word processing program

13. What is content? Text Text Stories about your company, its products, its services, its staff Stories about your company, its products, its services, its staff Everything you know about your area of expertise Everything you know about your area of expertise Audio Audio Speeches and lectures Speeches and lectures Commercials Commercials Video Commercials and infomercials Speeches and lectures Web Cam Webinars

14. Flash! Internet Marketing will from this point forward be known as eMarketing Internet Marketing will from this point forward be known as eMarketing

15. How to have your Web site Hosted Find a domain name that you want to use Find a domain name that you want to use

16. Required reading (books) The Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls, David Weinberger The Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls, David Weinberger The Cluetrain Manifesto The Cluetrain Manifesto Blur by Stan Dave & Christopher Meyer "The speed of change in the connected economy" Blur by Stan Dave & Christopher Meyer "The speed of change in the connected economy" Blur

17. Domain name searching Whois.net (http://www.whois.net) Whois.net (http://www.whois.net)http://www.whois.net Network Solutions (http://www.networksolutions.com) Network Solutions (http://www.networksolutions.com)

18. Domain name registration Go Daddy $8.95/ year (http://www.yy.godaddy.com/) Go Daddy $8.95/ year (http://www.yy.godaddy.com/)http://www.yy.godaddy.com/

19. Web Hosting ReadyHosting $99/year (http://www.readyhosting.com) ReadyHosting $99/year (http://www.readyhosting.com)

20. Free Web hosting 100 Best free Web spaces (http://www.100best-free-web-space.com/) 100 Best free Web spaces (http://www.100best-free-web-space.com/)http://www.100best-free-web-space.com/ 0 Cost Web Space (http://www.0costwebspace.com/) 0 Cost Web Space (http://www.0costwebspace.com/)http://www.0costwebspace.com/ Yahoo.com (http://www.yahoo.com) then Home > Business and Economy > Business to Business > Communications and Networking > Internet and World Wide Web > Network Service Providers > Hosting > Web Site Hosting > Free Web Pages > Yahoo.com (http://www.yahoo.com) then Home > Business and Economy > Business to Business > Communications and Networking > Internet and World Wide Web > Network Service Providers > Hosting > Web Site Hosting > Free Web Pages >http://www.yahoo.com HomeBusiness and Economy Business to BusinessCommunications and NetworkingInternet and World Wide Web Network Service ProvidersHostingWeb Site HostingFree Web Pageshttp://www.yahoo.com HomeBusiness and Economy Business to BusinessCommunications and NetworkingInternet and World Wide Web Network Service ProvidersHostingWeb Site HostingFree Web Pages

21. Free Internet Access (716) area code Bluelight Bluelight Bluelight Blue Frog Internet Blue Frog Internet Blue Frog Internet Blue Frog Internet DotNow DotNow DotNow Juno Juno Juno NetZero NetZero NetZero

22. eMarketing Resources on the Web eMarketer (http://www.emarketer.com) eMarketer (http://www.emarketer.com)http://www.emarketer.com Internet.com (http://www.internet.com/sections/marketing.html) Internet.com (http://www.internet.com/sections/marketing.html)http://www.internet.com/sections/marketing.html Wilson Web (http://www.wilsonweb.com/wmt/) Wilson Web (http://www.wilsonweb.com/wmt/)http://www.wilsonweb.com/wmt/ Channel Seven (http://www.channelseven.com/) Channel Seven (http://www.channelseven.com/)http://www.channelseven.com/ Yahoo! e-groups Internet Marketing 433 groups (http://dir.groups.yahoo.com/dir/Computers___Inter net/Internet/Internet_Business/Internet_Marketing_a nd_Advertising) Yahoo! e-groups Internet Marketing 433 groups (http://dir.groups.yahoo.com/dir/Computers___Inter net/Internet/Internet_Business/Internet_Marketing_a nd_Advertising)http://dir.groups.yahoo.com/dir/Computers___Inter net/Internet/Internet_Business/Internet_Marketing_a nd_Advertisinghttp://dir.groups.yahoo.com/dir/Computers___Inter net/Internet/Internet_Business/Internet_Marketing_a nd_Advertising

23. Web Conferencing Placeware Web Conferencing (http://www.placeware.com/) Placeware Web Conferencing (http://www.placeware.com/)http://www.placeware.com/ Mshow (http://www.mshow.com/) Mshow (http://www.mshow.com/)http://www.mshow.com/

24. Required reading (magazines) Fast Company (http://www.fastcompany.com) Fast Company (http://www.fastcompany.com)http://www.fastcompany.com Business 2.0 (http://www.business20.com/) Business 2.0 (http://www.business20.com/)http://www.business20.com/