1. “The Liveable City” of Odense Group #3 Ali Shahzad Nicoleta Daniela Titiriga Katalin Szász Jaloliddin Karabayev Fan Yang May 2006 Erik Østergaard, Ulla Christensen, Lars Bojen & Rene Birkholm Mandatory project in Style and Experience Project

2. Planing Research & Analyzing Concept Target group Content of the website Web design Creating the website Reflection

3. Modernism The movement The four periods from 1890 to our days

4. Green Rectangle, by Henri Matisse Seated Woman, 1927 by Pablo Picasso Composition IX,1936 by Wassily Kandinsky Kunsthalle Basel, Young dutch sculptors, 1958,exhibition poster

5. Characteristics of modernistic design Contrast of colours Repetition and reduction Basic form elements Empty spaces Clear margins Vertical and horizontal lines Hierarchy

6. Comparative analyses with the other art styles Pop art Typographical expressionism Deconstructive

7. Analyze of a modern website www.thanea.com www.thanea.com Likeability Playability Usability Sociability

8. Choosing the backpackers Brief description of our target group Young peoples/students between 20-30 years Average budget

9. Deciding on the content of the website Field research Questionnaire result The content

10. Questionnaire result

11. Deciding on the places H. C. Andersen Parks Shopping Odense nightlife: clubs, cafes, restaurants

12. Purpose of the website to increase the number of visitors to give a good experience design promoting the city and attractions worldwide

13. Site map Intro page PlacesMapHomeSlideshowNewsContact H.C. AndersenParksShoppingClubs

14. Concept Our web design The website

15. Group reflection Conclusion