1. Evolution of Blogging

2. What is a blog? A type of website Maintained by an individual with regular entries Various types of blogs: - Social, Political, Religious, Media, Personal etc

3. History of blogging Past started by John Barger on 17 Dec 1997 named the “robot wisdom site” John Barger was the first to touch on personal ideas on his blog Now various blogging platforms: blogspot, wordpress, livejournal etc blogging is a norm for internet domain pivot to a revolutionary programme that redefines the experience of personal diary entry

4. Use of blogging: Business  provide various products and services - clothing's, customized gifts, technological gadgets  More and more people are turning to online markets - able to match the demand for certain products and services  Zero cost of setting up and maintenance

5. Clothing and accessories Vaingloriousyou.livejournal.com Selling cheapest iPhone Accessories in Singapore http://ishields.blogspot.com/ Examples of blog shops

6. Use of blogging: Political  a medium in reaching out towards the people  governments and political figures taking the opportunity - constant live updates, fresh thoughts and ideas Malaysian Politician, Datuk Anwar Ibrahim MOH, Singapore Mohsingapore.blogspot.com

7. Use of blogging: Media  Uprising of blog introduces new faces and celebrities to society in a whole new context  Celebrities are springing up into the media frenzy world Xiaxue Singapore blogger Jeanatte Aw Mediacorp Artiste

8. Blogging in New Media Marketing Free Vs $11 per line (Classified Strait Times) Unlimited advertising opportunities Simple- user friendly [Wider opportunities for creativity] Instant fast updates [ Stay connected with the customers]

9. Blogging in the future  Popularity of blogging - declined from 28 to 14 % from 06’ to 09’ (teens & young adults) - rose from 7 to 11% from 06’ to 09’ (adults over thirty)  Availability of real-time communication platforms  Losing its luster with today’s younger generation  New technology always comes along, but nothing ever goes away. *http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

10. Thank you