1. ‘The Business Maharaja Presentation’ By, Kulkarni Swapnil N (53) Tekale Aditya (54) Admane Pravin (58) Hassan Saqeeb (60)

2. Demand Analysis & Forecasting  We are introducing our product in 5 metro cities. Namely: Mumbai, Delhi, Bangalore, Chennai, Ahmadabad.  We are targeting middle class as well as high class society.  Our main targets are Businessmen, Students, Sales persons etc.  We are also trying to sell it as a family  beneficial product. 2

3. Demand Analysis & Forecasting Mumbai -1,38,30,884 Delhi -1,25,65,901 Bangalore -54,38,065 Chennai -46,16,639 Ahmadabad -39,59,432 Total Population- 4,00,00,000 3

4. Demand Analysis & Forecasting We are assuming that 10% of this population is our potential customers. So that will be around 40 Lakhs. So for first year we are targeting 5% of our potential customers in the first year. Ie.2 Lakhs. 4

5. Scope, Marketing objectives  Solar backpacks, produce and store their own power to run your electronics anywhere.  Our main targets are Businessmen, Students, Sales persons etc.  Marketing Objective- Growth, profitability 5

6. Marketing Strategy  USP-Free of cost energy  Eco Friendly  Tie up with the Companies.  Commission to dealers.  Warranty-6 months 6

7. 4P’s Of marketing  Product  Promotion  Place  Price 7

8. Product 8 Solar Bag Pack v1- Solar Bag Pack v4 Solar Bag Pack v3Solar Bag Pack v2

9. price  Solar Bag Packv3-----Rs.9500  Solar Bag Pack v1---Rs.6500  Solar Bag Pack v2—Rs.6500  Solar Bag Pack v4---Rs.13000 9

10. Promotion  Electronic Media  Internet-(Facebook, youtube.)  Mobile Vehicles  Free Gifts such as Solar Batteries  Hoardings, Pamplets, etc. 10

11. place Dealers Wholesalers Retailers Stalls 11

12. Competitive Strategy Pricing Strategies Quality Features Designs for different people eg. Businessmen, Youths, Women etc. Additional Features 12

13. Revenue Model Raw mtl--------Rs.60,00,00,000 Other Expenses------Rs.20,00,00,000 Adv. Promotion----Rs.25,00,00,000 Transportation-----Rs.15,00,00,000 Total-120,00,00,000 Profit---------Rs.20,00,00,000 So the BEP will be achieved after 6 years with respect to above data. 13

14. THANK YOU!