1. Communicative Writing Week 7 MMC120 Instructed by Hillarie Zimmermann MMC120 Instructed by Hillarie Zimmermann

2. Today’s Class Speech analysis Speech writing practice Review Portfolio Assignment 2 Review homework Speech analysis Speech writing practice Review Portfolio Assignment 2 Review homework

3. What makes a speech effective?

4. Speeches Listen to Tommy Douglas’ 1961“Mouseland” speech. Consider:  Is this a great speech? Why or why not?  What techniques does Douglas use to convey his message?  Who do you think the audience is?  How does he make sure his message is focused on the audience’s self-interest? http://archives.cbc.ca/politics/parties_leaders/clips/4958/ http://archives.cbc.ca/politics/parties_leaders/clips/4958/ Listen to Tommy Douglas’ 1961“Mouseland” speech. Consider:  Is this a great speech? Why or why not?  What techniques does Douglas use to convey his message?  Who do you think the audience is?  How does he make sure his message is focused on the audience’s self-interest? http://archives.cbc.ca/politics/parties_leaders/clips/4958/ http://archives.cbc.ca/politics/parties_leaders/clips/4958/

5. Speeches Begin by analyzing five things 1. The purpose/the strategic message 2. The audience 3. The speaker 4. The time frame 5. The setting Begin by analyzing five things 1. The purpose/the strategic message 2. The audience 3. The speaker 4. The time frame 5. The setting

6. Speeches Organization The three-part What speech 1. Introduction 2. Body 3. Conclusion Organization The three-part What speech 1. Introduction 2. Body 3. Conclusion

7. Speeches Organization The five-part Why speech Introduction Explanation Main Point Remarks Conclusion Organization The five-part Why speech Introduction Explanation Main Point Remarks Conclusion

8. Speeches  Content Write for the ear, not the eye  Clear beginning, middle and end  Short sentences  Unpretentious words  Broadcast style  Content Write for the ear, not the eye  Clear beginning, middle and end  Short sentences  Unpretentious words  Broadcast style

9. Analyze Hillarie’s Speeches So, what do you think? Clear message, engaging, boring? What was the main point of the speech? Is it a what or why speech? So, what do you think? Clear message, engaging, boring? What was the main point of the speech? Is it a what or why speech?

10. Speech Analysis Visit the website on the slip of paper you’ve been given and listen to the speech. In your group, discuss what you think about this speech. Present to the class. Visit the website on the slip of paper you’ve been given and listen to the speech. In your group, discuss what you think about this speech. Present to the class.

11. Speeches  Format Key consideration: easy to read Triple- or quadruple-spacing Upper 2/3 of page Page numbers in upper right corner  Format Key consideration: easy to read Triple- or quadruple-spacing Upper 2/3 of page Page numbers in upper right corner

12. Speeches Tips Think twice about jokes. Be specific. Stay focused on audience’s self-interest. Act out the speech for the speaker. Have more than one copy of the speech during delivery. Study the location well before the speech. Review “Broadcast-Style Writing” in Section I. Tips Think twice about jokes. Be specific. Stay focused on audience’s self-interest. Act out the speech for the speaker. Have more than one copy of the speech during delivery. Study the location well before the speech. Review “Broadcast-Style Writing” in Section I.

13. Practice You have 25 minutes to write the speech you have been given for someone else in the class to read and review. Type your speech using the correct speech writing format (p. 92-93) and print it. Give it to someone else in the class. Person reviewing it will give comments and constructive criticism on your speech. You have 25 minutes to write the speech you have been given for someone else in the class to read and review. Type your speech using the correct speech writing format (p. 92-93) and print it. Give it to someone else in the class. Person reviewing it will give comments and constructive criticism on your speech.

14. Integrated Advertising Project Partner projectPartner project Worth 30% of your final markWorth 30% of your final mark Real life clientReal life client Six components to the assignmentSix components to the assignment

15. What to expect next class… Overview of Web and Social Media WritingOverview of Web and Social Media Writing Assignment #6: Social Media WritingAssignment #6: Social Media Writing

16. Homework Read “Web Writing and Social Media” p. 98-107Read “Web Writing and Social Media” p. 98-107 Begin thinking about partner and client for IAPBegin thinking about partner and client for IAP Read “Web Writing and Social Media” p. 98-107Read “Web Writing and Social Media” p. 98-107 Begin thinking about partner and client for IAPBegin thinking about partner and client for IAP