1. 1 Karlstad University Lars Haglund Spring 2011 Marketing Strategies (15 ECTS)

2. 2 What are the most important things you have to know in marketing to complement basic level marketing? What assignments do you get on your first jobs? Course Background

3. 3  Competititors  Customers/Consumers  Communication Central CCC:s of the Course

4. 4 Problem Based Learning Developing your personal skills! Report writing, presentations and discussions Feedback all the way! Course Method

5. 5 We work with practical cases from companies/organizations. A Competitive Strategy Analysis is the basis for analyzing Customers. This in turn is the foundation for developing a Marketing Communication Plan. The three studies are integrated into an Executive Summary. Course Plan and Cases

6. 6 Course coordinator: Lars Haglund, lars.haglund@kau.se,lars.haglund@kau.se 11B249, 054-700 15 18, Course administrator: Frania Johansson, frania.johansson@kau.sefrania.johansson@kau.se 11D204, 054-700 13 55 Competitive Strategy: Peter Magnusson, peter.magnusson@kau.se,peter.magnusson@kau.se 11B242, 054-700 21 32, Jörg Pareigis, jorg.pareigis@kau.se,jorg.pareigis@kau.se 11D386, 054-700 23 39 Consumer Behaviour: Lars Haglund, lars.haglund@kau.se,lars.haglund@kau.se 11B249, 054-700 15 18, Poja Shams, poja.shams@kau.se,poja.shams@kau.se 11D305, 054-700 21 48 Marketing Communication: Per Echeverri, per.echeverri@kau.se,per.echeverri@kau.se 11A331, 054-7001505 Course Information

7. 7  Grant Robert M. Contemporary Strategy Analysis. Edition 2008. Malden, MA: Blackwell Publishing Ltd, a company of John Wiley and Sons, Sixth edition  Peter & Olson: Consumer Behavior and Marketing Strategy.  Ninth edition, McGraw-Hill. As an alternative you can use Peter, Olson and Grünert. Consumer Behaviour and Marketing Strategy. Edition 1999. Maidenhead: McGraw-Hill Europe, European Edition  Lange & Dahlén. Optimal Marknadskommunikation. Liber ekonomi, 2003  (Fill Chris. Simply Marketing Communications - Engagement and Practice. Ed 2006. Pearson Education. ) Reading List

8. 8 Once more welcome to our course!