1. ‘Agrotourism visual’ HAS Den Bosch Varna, October, 2007 The ‘workshop strategy’

2. Introduction Design your plan based on the needs of your target group Draw a strategy; ‘The Red Line’ Contact moments, ‘The Workshops’ Facilitate and serve your group all the time! Implement experience into ATN… Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement?

3. The Red Line Design your plan based on the needs of your target group Draw a strategy; ‘The Red Line’ Contact moments, ‘The Workshops’ Facilitate and serve your group all the time! Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement?

4. Workshop 1 Approaching platform members. Requirements; agrotourism business and joining a network. Aim during WS1; getting to know each other - entrepreneurs give a presentation - other members reflect on it - assignment for members; What are their needs? Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement?

5. The Needs Entrepreneurs fill in their needs HAS analyses the needs Transfer analyses into a program (spread over more workshops) In this way you offer made-to-measure Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement?

6. Workshop 2 (1) SWOT analyses - to confront people - how to turn a treat into an opportunity - outline a strategy for the company Perception - what is perception, some examples - how to implement it in your company A hay hotel was built to influence people during this session (experience perception) Blackboard as interactive discussionboard Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement?

7. Impression Workshop 2 (2) - June 14, 2007

8. Workshop 3 Communication; what’s your message? - describe which message you want to carry to your target group out by using a leaflet - how to deliver your message - design a presentation, which will be present in WS4 towards government, branche organisations and educational institutes Evaluate blackboard Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement?

9. Workshop 4 Present yourself - present your message (made during WS3) - feedback from colleagues, government, branche organisations, educational institutes - Aim: create understanding and respect between these groups Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement?

10. Achieved aims Entrepreneurs obtained knowledge base on what the need in the workfield More understanding/respect between Entrepreneurs vs government/branche org. Expand network (ex. between college firms) HAS as adviser, now and in the future! Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement?

11. Transfer knowledge into ATN Transfer structure into ATN … Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement?