1. CU Difference Committee June 10, 2009 Michigan Credit Union Center Livonia and Lansing, MI

2. Web/Telephone Conference Guidelines Muting and Unmuting  On the phone, participants can mute their own lines by pressing *6 and unmute them by pressing *7.  Please DO NOT place your phone on hold, as the participants will hear any on-hold messages/music.

3. Agenda I.CALL TO ORDER II.ROLL CALL III.MINUTES IV.REPORTS A. MCUL President & CEO/Committee Ex-Officio David Adams B.CU Difference Chairman Darren Cameron V.INFORMATIONAL ITEMS A.2009 Feedback B.Preliminary 2010 Strategy C.Creative Strategy D.Funding E.Next Meeting VI.ADJOURN

4. CU Difference Committee Meeting I.Call to Order II.Roll Call III.Approval of February 18, 2009 Meeting Minutes IV.Reports A.MCUL President & CEO/Committee Ex-Officio David Adams B.CU Difference Chairman Darren Cameron

5. A. Feedback on 2009 Campaign  Campaign wrapping up statewide Detroit ends June 14 Flint, June 21 All others already concluded  What are you hearing in your DMAs?  Has Invest in America focus been well-received? 2009 Creative Plan V. Informational Items

6. B. Preliminary 2010 Strategy  Fund-raising Strategy Start fund-raising push in next 1-2 months –Work with credit union budgeting cycles –Big push for last three months of year –Contributions due Jan. 31, 2010 –Suggest that credit unions consider contributing dues rebate for 2010 CU Difference Campaign Thoughts, ideas for fund-raising? What do you hear out there? –Regarding timing, budget cuts, etc.

7. V. Informational Items C.Creative Strategy Plan A Reuse 2009 TV/radio ads –Offer tangible member benefit –Specific with GM, Chrysler

8. V. Informational Items C.Creative Strategy Plan B  Use LOVE + TRUST = My Credit Union  Concept is not worn out  New ads would look similar to 2009 ads

9. V. Informational Items 2009 CU Difference Campaign DMA Chart as of June 9, 2009 D. Funding

10. V. Informational Items E. Next meeting Tuesday, August 25 at 10 a.m. Michigan Credit Union League Livonia and Lansing offices VI. Adjournment CU Difference Committee Meeting