1. Making the web a better place

2. “Computers are useless. They can only give answers.” Pablo Picasso 2

3. ©2013 Webnographer Limited Surveys self-initiated intercept and cross channel We only know what people say they did, and what they understood happened. We do not see what they actually did. Usability testing We can see what people do. We “hear” what people say they did. Webnographer measures all interactions on the page: clicks, hovering, key presses, back button press, scrolling, etc. What can be tested? Static screenshots, prototypes, live website. “The survey records verbatim participant feedback, quantitative rating scales.” 123 What we do DRAFT

4. What We Do To participate in the research users simply click on the link to the survey. Participants complete the research from their natural environment. Participants use their own computer that they normally use when browsing the web. For the online user research, Webnographer uses its proprietary software tool for un-moderated remote usability testing, where the evaluator and participant are separated in time and space. 4

5. Data beats opinion! 5

6. 6 Clients: Brands

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8. 8 “We shape our tools and thereafter our tools shape us” Marshall McLuhan (1964) Image source: http://www.research.utoronto.ca/edge/december2008 /images/backpage.jpg

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11. 11 ©2012 Webnographer Limited Apply at http://jobs.webnographer.com We are looking for developers and User Researchers.

12. Follow us on Twitter @jamespage @webnographer http://www.facebook.com/webnographer My email: james@webnographer.com Website: www.webnographer.comwww.webnographer.com 12 Apply at http://jobs.webnographer.com