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1 1 ComiAsia MySpace for Comics An Introduction June 2007

2 2 Agenda ¤ Comics on New Media ¤ Creation of Comics on New Media ¤ Interactive Comics ¤ ComiIdol Singapore – Case Study ¤ Comics Creator ¤ Biz Model

3 3 Comics on New Media Find out What she is aiming to do at

4 4 Viewing Comics Online/Mobile Online – Mobile – downloaded from Forward & Back using phone keys Send comic to mobile phone(s)

5 5 User Comic Publishing Artist creates story & draws frames Via digital tablet & PC; or on paper & scanned Artist uses PC or online ComiStudio tool Or via online Comic Creator & library Comic on website Comics on Mobile Version Comic sent to mobile devices in >130 countries Can be viewed on PC/mobile And printed via colour printer

6 6 The Market Digital Enablers Mobile penetration, speed, data rates Devices size, power, storage, screens Broadband penetration, speed, pricing Consumers User-generated content boom Make & Share Monetizing long tail – niche & obscure Hunger for fresh new content China & Asia first 90% foreign comics, Govt invest (06) 200 unis with comic/animation majors >500m mobile, >80m Broadband (07) Mobile content $1.3bn (05) Comics Japan - 10% of GDP, 150% mobile growth Inspiring artists in CN, FR, KR etc. Lines blurring with animation & games Tiny artist % make it – publishing costs Digital media enables aspiring artists to publish profitably Huge growth in user-created content & digital comic market

7 7 Our Vision By bringing together…. Independent Comic Artists + Passionate Fans Publishing Tools + Demand for New Content Interactive Contests + TV, Mobile & Web Platforms ComiAsia is the…. The MySpace for Comics

8 8 ComiIdol Singapore Case Study ¤ Contest to find Best Digital Artists in Singapore ¤ Feb to Apr 2007 - Sponsored by HP & MDA ¤ Promoted at shopping malls, McDonalds (121 plasmas), bluetooth marketing, website & schools/universities/public workshops ¤ Exceeded expectations - 300 new artwork entries; 37 schools; 33,000 votes; 20,000 page loads/day peak; 15,000 new members registered; and international media (inc. mobile & comic press) ¤ Take learning, expertise and model into China & other countries – directly or indirectly (franchised) and delivered via partners

9 9 ComiIdol Singapore

10 10 Comic Creator

11 11 Biz Model ¤ Advertising Base o Web o Comics o Contest Sponsorship ¤ Sale of Premium Content o Per download/ subscription

12 12 Interactive Comics ¤ Revolutionary Interactive Mobile Comics available in both Mobile and Internet. ¤ Users to participate in the storyline or play games that are related to the comics character. ¤ Users can SMS to vote for the next decision by comics character.

13 13 Brand + User-Generated Content mash-ups ¤ Users create new comic focused around specific Brand/products ¤ Users provided with branded Comic Creator and library - can edit and add their own content to create new comics ¤ Great for new viral word of mouth campaign, or compliment existing (multi- media) – youth focused Online Comic Creator – tailored to client/brand

14 14 Branded Comics Online & Mobile ¤ Opportunity to brand online & mobile comics ¤ First and last comic panels for short strips or every 4-8 th panel for longer stories - Brought by [brand] ¤ Select All; By Genre (Action, Horror, Fantasy, Humour, Romance & Interactive); Language (Malay, English or Chinese); User-generated and/or Branded

15 15 ComiWorld Site Sponsorship ¤ Prominent site banners ¤ Button (120x60); Skyscraper (120x400); Mini-Skyscraper (120x200); Classic (468x60) ¤ WAP banners Mini-Skyscraper Classic Banner

16 16 Thank you : )

17 17 5 Pronged Strategy ¤ ComiWorld o Our shopfront - New social web/wap site development o launch & rebranding – July 07 ¤ ComiStudio o Authoring tool - creation of online & mobile comics o Rich multi-media, interactive comics tool R&D – 07/08 ¤ ComiIdol o Identify & promote new talent. Acquire content o SG (Feb) with HP. China ComiIdol (Aug/Sept) ¤ ComiTV o Broadcast rights in GuangDong Province – Q3 07 o Youth format magazine – extend to rest of China/Sg ¤ ComiBrands o Acquire mobile rights for major Manga brands o Innovative interactive comics (user decides outcome) – May 07 Focus shifts to mobile transactions and aggressive China launch in July

18 18 Business Model - Summary ¤ Predominately Advertising based (see Annex): o Online comic creator – mashup with brands/campaigns o Mobile advertising – in mobile comics o Comics created around brands – supporting campaigns o Contextual advertising – web & wap site o Banner advertising – web & wap site o ComiIdol contest sponsorship – China & international o ComiTV sponsorship / product placement - co-production costs o Advertising revenues shared with most prolific artists ¤ Premium paid-for services: o Download/purchase of premium (sought-after) online/mobile comics o Weekly or monthly mobile comic subscriptions – by artist or genre o Enhanced community site functionality o Sale of comic-related merchandise - T shirts, mugs, greeting cards?

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