1. UROC URBAN RESEARCH AND OUTREACH/ ENGAGEMENT CENTER Quick Response Coding The University of Minnesota is an equal opportunity educator and employer. This publication/material is available in alternative formats upon request. Please call 612.626.8839 or email uroc@umn.edu. Broadband Access Project (BAP) is a partnership among the University of Minnesota’s Urban Research and Outreach/Engagement Center, Office for Business and Community Economic Development, and the Minnesota Multicultural Media Consortium BAP is funded by a $3.6M grant from the U.S. Department of Commerce, (Award #27-42- B10003) and a $741k match from the University of Minnesota.

2. The Broadband Access Project (BAP) is made possible by a three-year $2.9 million grant from the U.S. Department of Commerce (Award #27-42 B10003) with matching support of $741,000 from the University of Minnesota and community partners. For more information on this project, go to www.bap.umn.edu

3. What is a QR Code?

4. QR Code Visibility Billboards Business Cards Flyers Print Ads Disposable Coffee Mugs Tattoos

5. Why Do I Need a QR Code? Cost-effective way to distribute information A simple way to provide high-tech access to information Reach new potential consumers

6. Can you read QR? Most mobile and handheld devices with data plans are capable of reading QR. For a list of the best free QR Readers visit: http://www.mobile- barcodes.com/qr-code-software/http://www.mobile- barcodes.com/qr-code-software/

7. Create Your Own! What will you include? Contact Information Website YouTube Videos Text Messages Email PayPal “Buy Now Social Networking Links Coupons

8. Making the Code www.qrstuff.com

9. Best Practices Create a “Call to Action” Keep it legible Make it stand-out Track usage and success Keep it current

10. Questions?

11. Additional Opportunities Facebook, Twitter, and You-Tube for Small Businesses WordPress Website Creation Cloud Computing Microsoft Office QuickBooks Best Web Applications Video Editing Photo Editing More!