2. BOPR 5301 – Operations Management Safitri Siswono Design of Goods & Services (chapter 5) March 26, 2010

3. BOPR 5301 – Operations Management Safitri Siswono Product Life Cycle Negative cash flow IntroductionGrowthMaturityDecline Sales, cost, and cash flow Cost of development and production Cash flow Net revenue (profit) Sales revenue Loss Figure 5.1

4. BOPR 5301 – Operations Management Safitri Siswono Product Development Stages Scope of product development team Scope for design and engineering teams Evaluation Introduction Test Market Functional Specifications Design Review Product Specifications Customer Requirements Ability Ideas Figure 5.3

5. BOPR 5301 – Operations Management Safitri Siswono Quality Function Deployment (QFD) “house of quality” What the Customer Wants Relationship Matrix Technical Attributes and Evaluation How to Satisfy Customer Wants Interrelationships Analysis of Competitors EXAMPLE

6. BOPR 5301 – Operations Management Safitri Siswono Any questions?