1. Enabling Business, Empowering Consumers Breakthrough Goal: Diskwento Caravan  3 rd ROG MANCOM Meeting  02 July 2014  Cebu Parklane Int’l Hotel, Cebu City

2. Confidential. For authorized use only. Enabling Business, Empowering Consumers National Calendar 2014 Diskwento Caravans as of Jun 24, 2014 RegionsNo. of runsSchedulesVenue NCR 12F Trafalgar Plaza, 105 H.V. Dela Costa St. Salcedo Village, Makati City Phone : (+632) 811.8367 Fax: 811.8271 Focal Person: Ian Veron Cruz Tel: 811.8278 12 May 16, 2014 Oreta Sports Center Grounds, Malabon City May 21-22, 2014DTI Head Office, Makati City May 23, 2014 B. Morcilla St., Pateros (Front of Plaza de Borja) May 26-27, 2014 City Hall Grounds, San Antonio Ave., San Antonio Paranaque City June 03, 2014Mandaluyong City Hall Grounds June 11-12, 2014 San Lorenzo Ruiz Plaza (Across quirino grand stand), Manila June 18, 2014Caloocan City Hall June 26, 2014 MINI CITY HALL GROUNDS, CAMARIN NORTH CALOOCAN June 30, 2014NAVOTAS CITY HALL Jul 18, 2014Mandaluyong City Hall Grounds August 14, 2014Pasay City OctoberQuezon City

3. Confidential. For authorized use only. Enabling Business, Empowering Consumers National Calendar 2014 Diskwento Caravans as of Jun 24, 2014 RegionsNo. of runsSchedulesVenue CAR Jesnor Building, 4 Cariño St., 2600 Baguio City Phone : (+6374) 442-8634, 442- 6185, 442-7859 Fax : (+6374) 442.5688 (out)/442.8634 (in) 7 May 2014 May 17-18, 2014Luna May 1-3, 2014Kabayan June 18, 2014Lagawe June 24-25, 2014Tabuk SeptemberKapangan Sept 14-16, 2014Bontoc R1 4F Juanita Commercial Building Quezon Ave., San Fernando, La Union Phone : (+6372) 607.1297 Fax : (+6372) 607.1095 4 May 12, 2014Bulangao, Pangasinan October 10-12, 2014San Fernado, La Union November 11-12, 2014Marcos, Ilocos Norte November 12, 2014Gegorio del Pilar, Ilocos Sur R2 # 11 Dalan na Pappabalo, Carig Sur Regional Government Center Tuguegarao City Phone :(+6378)846.1767 /396.9865/ 846.4637 Fax : (+6378) 396.9865 5 May 11, 2014Ilagan, Isabela May 16, 2014Bayombong, Nueva Viscaya May 18, 2014Tuguegarao, Cagayan May 20, 2014Cabarroguis, Quirino May 28, 2014Calamanuigan, Cagayan

4. Confidential. For authorized use only. Enabling Business, Empowering Consumers National Calendar 2014 Diskwento Caravans as of Jun 24, 2014 RegionsNo. of runsSchedulesVenue R3 2F Angeles Business Centre, Teresa Ave. Nepo Mart Complex, Angeles City Phone : (+6345) 625.9290/625.9291/625.9996/888.49 00 Fax : (+6345) 625.9607 Focal Person: Tereso Raymundo G. Garcia 8 May 16-17, 2014Baler, Aurora May 14-16, 2014Balanga City, Bataan May 22-23, 2014San Fernando, Pampanga May 16-18, 2014Tarlac June 21,2014Gen. Natividad, Nueva Ecija September 12, 2014San Jose Del Monte, Bulacan December 10-11Regional Office-III, San Fernando, Pampanga November 26, 2014Masinloc, Zambales R4A 3F Marcelita Building, National Highway, Barangay Real, Calamba City, Laguna Phone :(+6349) 545.6169/545.7448/545.7570 Fax : (+6349) 545.7573 4 May 2-4, 2014Lemery, Batangas May 22-23, 2014Trece Martinez, Cavite November 21, 2014Antipolo City Nov 4th wkSta. Cruz, Laguna R4B 5F Oppen Building 349 Sen. Gil J. Puyat Ave., Makati City Phone : (+632) 890.1712 Fax : (+632) 899.0900 7 May 12-14Boac, Marinduque May 16, 2014San Jose, Occidental Mindoro May 19, 2014Calintaan, Occidental Mindoro May 16 - 18Calapan City, Oriental Mindoro May 6 - 27Romblon, Sibuyan, Tablas, Corcuera May last weekPalawan OctoberRegional Office

5. Confidential. For authorized use only. Enabling Business, Empowering Consumers National Calendar 2014 Diskwento Caravans as of Jun 24, 2014 RegionsNo. of runsSchedulesVenue R5 3F Capitol Annex Building Old Albay District, Legaspi City Phone : (+6352) 480.5749 Fax: (+6352) 480.5717 7 May 19-20, 2014Naga May 14-16, 2014Sorsogon May 21-33, 2014Albay OctoberCamarines Sur OctoberMasbate OctoberCamarines Norte OctoberAlbay R6 3F DTI Building, J.M. Basa-Peralta Sts. Iloilo City Phone : (+6333)335.0548 / 335.1980 Fax : (+6333) 335.0083 Focal Person: Ms. Nona Cel: 0917.5634621 Email: R06@dti.gov.ph 9 May 25, 2014Altavas, Aklan May 26, 2014Kalibo, Aklan May 27, 2014Ibajay, Aklan May 17-19, 2014Antique May 15-16, 2014Capiz Dec 16-17, 2014Capiz May 15-16, 2014Iloilo Oct 18-20, 2014Iloilo May 30-31, 2014Negros Occidental R7 3F Rm. 311 WDC Building, Osmeña Blvd. cor. P. Burgos St., Cebu City Phone : (+6332) 255.0036/ 255-0037 Fax : (+6332) 253.7465 Focal Person: Rose Mae Quinanola Cel: 0917.3005803 5 May 15-17, 2014Bayawan, Negros Oriental (Balik Eskwela) May 30, 2014Siquijor, Siquijor (Balik Eskwela) May 30-31, 2014 Caleriohan and Poblacion, Dalaguete, Cebu (Balik Eskwela) June 18, 2014Catigban, Bohol (Balik Eskwela) October 2-3, 2014Majuyod, Negros Oriental (Regular)

6. Confidential. For authorized use only. Enabling Business, Empowering Consumers National Calendar 2014 Diskwento Caravans as of Jun 24, 2014 RegionsNo. of runsSchedulesVenue R8 Government Center, Pawing, Palo, Leyte Phone : (053) /323.5680/323.3035 Fax : (053) 323.4082 9 JanuaryTacloban (4 runs) FebruaryTacloban City (2 runs) MarchTacloban City (2 runs), Guiuan AprilTacloban City, Marabut, Basey May Maasin Area, Sogod Area, Naval, Catarman, Tacloban City, Catbalogan City, Calbayog City JuneBorongan City, Guiuan, Tacloban City JulyAllen, Northern Samar OctoberCatarman, Tacloban City NovemberNaval, Tacloban City R9 Gov. Ramos Ave., Sta. Maria, Zamboanga City Phone : (+6362) 955.3237/991.3238 Fax : (+6362) 991.3232 16 May 01, 2014ZCO, Zamboanga City (in coordination with DOLE) May 29-30, 2014Isabela City, Zamboanga June 6-7, 2014Zamboanga City (Balik Eskwela) June 26-27, 2014Zamboanga City (Diskwento Ramadhan) 1st wk December, 2014Zamboanga City (Noche Buena) May 22-23, 2014Pagadian City, Zamboanga del Sur May 27, 2014Molave, Zamboanga del Sur May 29, 2014Dumalinao, Zamboanga del Sur June 26-27, 2014Zamboanga del Sur (Diskwento Ramadhan) 1st wk December, 2014Zamboanga del Sur (Noche Buena) May 17, 2014 Dipolog City, Zamboanga del Norte (Dipolog Fiesta Diskwento Caravan) June 26-27, 2014Zamboanga del Norte (Diskwento Ramadhan) Last week November, 2014Zamboanga del Norte (Noche Buena) May 01, 2014 Zamboanga Sibugay (Ipil in coordination with DOLE) June 26-27, 2014Zamboanga Sibugay (Diskwento Ramadhan) Last week November, 2014Zamboanga Sibugay

7. Confidential. For authorized use only. Enabling Business, Empowering Consumers National Calendar 2014 Diskwento Caravans as of Jun 24, 2014 RegionsNo. of runsSchedulesVenue R10 NACIDA Building, Corrales St. cor. A. Luna St. 9000 Cagayan de Oro City Phone : (+638822) 729.291/722.278 / (+6388) 880.0911 Telefax : (+638822) 726.354 6 May 2-3, 2014Capitol Grounds, CDO May 27, 2014Iligan City June 12-14, 2014Freedom Park, Barangay 4, Malaybalay City Sept 3-5, 2014Mambajao Food Terminal, Mambajao, Camiguin SeptGingoog City Nov 5-10, 2014Capitol Grounds, Oroquieta City R11 3-4F Mintrade Building, Monteverde Ave. corner Sales St., Davao City Phone : (+6382) 224.0511/ 222.1625/300.9580 Fax : (+6382) 221.4952 9 May 6-7, 2014Igacos, Davao Norte May 15, 2014Banaybanay, Davao Oriental May 15 & 16, 2014SP Bldg., Davao City June 1st week 2014Lupon, Davao Oriental June 17-18, 2014New Corella, Davao Norte June 3rd week 2014Kiblawan, Davao Sur June 21, 2014Kapalong, Davao Norte July 4th week 2014Compostela, Cornval August 2nd week 2014SP., Davao City R12 3 & 4F De Luz Building, Gensan Drive Cor. Aquino St. & Gensan, 9506 Koronadal City, South Cotabato Phone : (+6383) 228.9837 / 228.7622/228.8556 Fax : (+6383) 520.0613 7 May 14-16, 2014Kidapawan City May 15, 2014General Santos City May (3rd wk)Koronadal City May (3rd wk)Cotabato City May 25-26, 2014Tacurong City July 01, 2014Glan Minicipal Gym October 01, 2014Koronadal City R13 West Wing, 3F D & V Building Plaza JC Aquino Ave., Butuan City Phone :(+6385) 341.2293/342.5615/225.5955 Fax : (+6385) 815.1271 5 May 20-21, 2014Agusan del Norte June 14-16, 2014Agusan del Sur June 14-15, 2014Surigao del Sur JunSurigao del Norte November

8. Confidential. For authorized use only. Enabling Business, Empowering Consumers A.Breakthrough Goal 1.Increase the number of runs of Diskwento Caravans to 100 by EOY. 2.Increase the sales from Diskwento Caravans from 75M to 100M by EOY.

9. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines CAR DateVenue No. of Manufactur ers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines May 1-3, 2014 Benguet125-50%1,618,492.00Yes3X May 29-30, 2014 Apayao8322,200.002X Jun 16-18, 2014 Ifugao10460,467.003X 24-27 June 2014 Kalinga12534,661.004X

10. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines NCR DateVenue No. of Manufac turers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines March 26, 2014 MAKATI CITY 1510% - 50%559,625.00No1X APR 04, 2014 VALENZUELA 2410% - 50%154,616.07Yes1X APR 28-29, 2014 CALOOCAN 1710% - 50%316,774.89No2X MAY 14-16, 2014 VALENZUELA 4510% - 50%1,194,062.00No2X MAY 16, 2014 MALABON 2210% - 50%212,198.00No1X MAY 19, 2014 TAGUIG 2310% - 50%430,942.00No1X MAY 21-22, 2014 DTI-MAIN 2610% - 50%774,045.00Yes2X MAY 23, 2014 PATEROS 2510% - 50%410,939.00Yes1X MAY 26-27, 2014 PARANAQUE 2710% - 50%501,718.60No2X JUN 03, 2014 MANDALUYO NG 257-70%359,933.00No1X JUN 11-12, 2014 MANILA 4310-50%339,989.52No2X JUN 18, 2014 CALOOCAN 2210% to 70%207,320.00No1X

11. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 1 DateVenue No. of Manufac turers Discount Range (%) Sales Generated With Side Activities Implementa tion Period in Days Conformity with the Guidelines 11-Apr-14 Gregorio del Pilar 1 No discount was given however, the prevailing price at the supermarket was the retail prices given to the buyers 155,000.00No1X MAY 19-20, 2014 Sigay 2 Wholesale prices of goods were given as the retail price (no mark-up) 175,000.00Yes2X 28-Apr-14 Santol 65%-20%55,095.46Yes1X 28-Apr-14 Pugo 310%75,982.00Yes1X 9-May-14 Balungao 95%-50%170,883.50Yes1X Rosales 150%127,139.50NoX

12. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 2 DateVenue No. of Manufacture rs Discount Range (%) Sales Generated With Side Activities Implemen tation Period in Days Conformity with the Guidelines Feb 23-24, 2014 Nagtipunan3N/A50,000.00No2X Feb 25-28, 2014 Cabarroguis14N/A378,000.00No4X 11-May-14Isabela810-50%27,622.00Yes1X 16-May-14Bayombong1310-50%98,436.00Yes1X 18-May-14 Tuguegarao City 1410-50%132,062.00Yes1X 20-May-14Cabarroguis1010-50%67,396.00Yes1X

13. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 3 DateVenue No. of Manufa cturers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines May 16-17, 2014 Baler2310-75%254,102.50No2X May 16-17, 2014 Bataan3410-30%326,320.25No2X May 16-17, 2014 Tarlac2810-50%403,264.86No2X May 22,2014 San Fernando 287-50%95,385.00Yes1X May 23,2014 San Fernando 277-40%136,075.59No1X May 24,2014Baler217-33%90,921.00No1X

14. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 4A DateVenue No. of Manufac turers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines Mar 15-16, 2014 Tanauan City 345-20%404,000.00Yes2X April 4, 5 & 6, 2014 Batangas City 273-55%702,000.00Yes3X May 22-23, 2014 Trece Martires 16 10-20% some products also offer freebies for items purchased 333,257.38Yes2X April 22, 2014Sampaloc145-20%230,459.00Yes1X March 15-16 Tanauan City 345-20%404,000.00Yes2X May 2-4, 2014Lemery345-20% 1,272,000.0 0 Yes3X June 3-4, 2014Rosario1610-20%202,242.00Yes2X

15. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 4B DateVenue No. of Manufac turers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines May 12-14, 2014 Boac 35-10%38,000.00Yes3X May 13-15, 2014 Mogpog 25-10%71,370.00Yes3X May 20, 2014 Calintaan 110-30%316,546.33Yes1X May 26, 2014 San Jose 910%485,052.30Yes1X 30-Apr 2014 Narra 1010%1,038,023.75Yes1/ May 24-25, 2014 Bataraza 1310-50%1,170,661.90Yes2/ May 6-8, 2014 Sibuyan Island 133-40%217,894.75Yes3X May 11-12, 2014 Romblon Island 133-40%68,759.25Yes2X May 19, 2014 Simara Island (Mun of Corcuera) 133-40%70,857.75Yes1X May 12, 19-27, 2014 Tablas Island 133-40%271,843.00Yes10X May 16-18, 2014 Oriental Mindoro 6820%2,586,571.00Yes3X

16. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 5 DateVenue No. of Manufac turers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines 5/19-20/2014 DTI-Cam. Sur Grounds, Panganiban Drive, Naga City 107 - 75%461,945.79Yes2x 6/12-13/2014 Kinastilyohan Road, Between Plaza Riza and Plaza Quezon, Naga Centro, Naga City 137 – 50%677,514.05Yes2x May 14-16, 2014 Provincial Capitol Kiosk, Sorsogon City 910%275,000No3x May 28-29, 2014 Capitol Ground,Masbate City 46,33022x May 21-23, 2014 Albay Capitol Grounds, Albay District 115 – 10%270,406Yes3x

17. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 6 DateVenue No. of Manufac turers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines May 17 - 19, 2014 San Jose6 5-10% + Freebies 66,934.45No3X May 15-16, 2014 Roxas City192-25%222,625.34No2X May 15-16, 2014 Canopy Area1210%-50%344,614.00No2X

18. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 7 DateVenue No. of Manufactur ers Discount Range (%) Sales Generated With Side Activities Implementa tion Period in Days Conformity with the Guidelines April 20-22, 2014 Sta. Catalina35% - 20%615,751.35Yes3X May 15-17, 2014 Bayawan City85% - 50%1,009,237.95Yes3X

19. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 8 DateVenue No. of Manufa cturers Discount Range (%) Sales Generated With Side Activities Implementati on Period in Days Conformity with the Guidelines Jan 10, 2014Tacloban City610%-20%516,155.63No1X Jan 17, 2014Tacloban City610%-20%770,167.16No1X Jan 28-29, 2014Tacloban City110%-20%1,070,000.00No2X Jan 31-Feb 1, 2014 Tacloban City810%-20%856,952.23No2X Feb 06, 2014Tacloban City810%-20%517,380.50No1X Feb 20-21, 2014Tacloban City1010%-20%2,250,621.51No2X Mar 07, 2014Tacloban City910%-20%492,135.03No1X Mar 13-14, 2014Guiuan95%-10%-20%351,141.73No2X Mar 28, 2014Tacloban City1010%-20%322,112.64No1X Apr 28, 2014Tacloban City810%-20%225,614.00No1X May 08, 2014Calbayog City105%-10%-20%326,809.00No1X May 09, 2014Tacloban City810%-20%225,909.00No1X May 27-28, 2014Catarman17 402,636.68Yes2X June 17-19, 2014Catarman65-29.41%109,193.10Yes3X

20. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 9 DateVenue No. of Manufactur ers Discount Range (%) Sales Generated With Side Activities Implementa tion Period in Days Conformity with the Guidelines 1-May-14 Zamboanga City 115%-25%547,940.54Yes1X May 22-23, 2014 Pagadian City115%-20%39,523.65Yes2X April 30- May 1, 2014 Ipil St. Joseph Parish Ground Plaza 1610%- 40%233,426.00Yes2X May 17, 2014, 2014 Dipolog122%-57%50,103.36Yes1X

21. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 10 DateVenue No. of Manufactur ers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines May 20-21, 2014 Gingoog City1510-50%202,299.32No2X May 13-16, 2014 Calamba1110% - 40%539,928.67No4X 14-May-14 Malaybalay City 1110%38,391.46Yes1X

22. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 11 DateVenue No. of Manufactur ers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines March 6-7, 2014 Davao Del Norte 2210-50%541,277.50Yes2X March 8, 2014 Nabunturan1310-50%209,295.00No1X 5-May-14Sta. Cruz410%-40%269,500.00Yes1X 15-May-14DAVAO CITY1910%-50%898,357.40No1X 19-May-14BANAYBANAY510%-50%263,560.30No1X

23. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 12 DateVenue No. of Manufactur ers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines 14-16 May 2014 Koronadal City 10 450,000.00 No3X 5/15/2014 Koronadal City 2 No1X 16-18 May 2014 North Cotabato 225%-30%1,065,173.00Yes3X

24. Confidential. For authorized use only. Enabling Business, Empowering Consumers Performance based on Guidelines Region 13 DateVenue No. of Manufac turers Discount Range (%) Sales Generated With Side Activities Implement ation Period in Days Conformity with the Guidelines February 1, 2014 CADBARAN CITY N/A 549,363.00No1X March 29-31, 2014 Poblacion N/A 125,678.78No3X January 29-31, 2014 Cabadbaran City 5 549,363.01No3X March 29-31, 2014 Sta. Josefa 6 100,678.78No3X April 28 - May 2, 2014 Sta. Josefa 8 170,777.32No6X May 20-21, 2014 Langihan 6 72,071.80Yes1X N/A San Jose 29 364,498.25NoX

25. Confidential. For authorized use only. Enabling Business, Empowering Consumers 25 Accomplishment Based on Accumulated Performance (1 st Sem 2014) Region Target Runs Conducted Runs % Accomplished Target Sales () 1M/run Sales Generated Sales Generated (Accumulated)/ Target Sales NCR 5 12 240% 5,000,000.005,462,163.08 109% CAR 7 4 57% 7,000,000.002,945,820.00 42% Region 1 5 6 120% 5,000,000.00759,100.46 15% Region 2 6 6 100% 6,000,000.00753,516.00 13% Region 3 8 6 75% 8,000,000.001,306,069.20 16% Region 4A 6 7 117% 6,000,000.003,547,958.38 59% Region 4B 6 11 183% 6,000,000.006,335,580.03 106% Region 5 7 5 71% 7,000,000.00 2,148,167.84 31% Region 6 7 3 43% 7,000,000.00634,173.79 9% Region 7 5 2 40% 5,000,000.001,624,989.30 32% Region 8 7 14 200% 7,000,000.008,436,828.21 121% Region 9 6 4 67% 6,000,000.00870,993.55 15% Region 10 6 3 50% 6,000,000.00780,619.45 13% Region 11 7 5 71% 7,000,000.002,181,990.20 31% Region 12 7 3 43% 7,000,000.001,515,173.00 22% Region 13 5 7 140% 5,000,000.001,932,430.94 39% Total 100 98 98% 100,000,000.00 41,235,573.43 41%

26. Confidential. For authorized use only. Enabling Business, Empowering Consumers A.Initiatives to undertake: Associations/manufacturers will identify which caravan they will support from the 2014 National Calendar. Associations/manufacturers will provide 10% discount to accredited distributor/retailer in the region where the supported Diskwento Caravan is identified. This will be covered by a MOA with that association/manufacturer. 26 In Generating Champion Anchors

27. Confidential. For authorized use only. Enabling Business, Empowering Consumers In Generating Champion Anchors B.Meeting with manufacturers/association of manufacturers March 6, 2014 at the BOI AVR with Asec. Lantayona and Dir. Leaño Attended by: National Dairy Authority (NDA)National Food Authority (NFA) Philippine Association of Meat Processors Inc. (PAMPI)The Generics Pharmacy (TGP) Meat Importers and Traders Association (MITA)Phil Baking & Gardenia Bakeries Philippine Footwear Federation Inc. (PFFI) Sugar Regulatory Administration (SRA) The associations/manufacturers were furnished with a copy of the draft MOA for their comments. Out of those who attended, only the following confirmed to participate in the MOA signing: National Dairy Authority (NDA) The Generics Pharmacy (TGP) Philippine Footwear Federation Inc. (PFFI),) Gardenia 27

28. Confidential. For authorized use only. Enabling Business, Empowering Consumers C.Meeting with USEC VMAD and the members of the Manufacturers / National Chamber of Food Industries Inc. held last June 17, 2014 to present the Guidelines and Draft MOA. Usec VMAD endorsed the project to the Food Chamber - said they will study and will provide feedback to DTI. Instructed the secretariat to study what incentive can we give in turn to participating Food Chamber members who will participate in these Caravans. D.SM expressed their interest to participate in identified Diskwento Caravans. to promote their house brand “Bonus” (sugar, rice, sardines, bread, condiments, milk, coffee, hotdog, corned beef, luncheon meat) 28 In Generating Champion Anchors

29. Confidential. For authorized use only. Enabling Business, Empowering Consumers Issues and Concerns Regions Factors Affecting SalesIssues/Concerns CAR Strong partnership with LGU kabayan / high equity of LGU and PS participants Funds inadequate for needs of the staff and participants NCR-- REGION 1 LGU cooperation and support from the invited supplier of goods The area covered is one of the inland municipalities of Ilocos Sur and the main problem to reach the are is transportation Goods were sold at distributor's price Limited stocks of rice were brought to the area Quality of NFA rice is comparable with the commercial rice, Assorted products w/ discounted price, Freebeis were offered, Free add on small electrical items - Low & affordable price of products, supportive supplier -

30. Confidential. For authorized use only. Enabling Business, Empowering Consumers Regions Factors Affecting Sales Issues/Concerns REGION 2 -Freebies (rice and other small items) -Buy 1 take 1 promo The TESDA provided the following: -Free massage -Free Haircut -Free Manicure -Free pedicure A total of 60 persons were able to avail of the TESD free services:30 beneficiaries of free haircut, 20 for manicure/pedicure and 10 for massage The DA-Cagayan Valley Research Center provided 10-20% discount on seeds and seedlings of various crops. Distribution of free reusable bags by the Market Strategic Firm Conducted Entrepreneurship Seminar with 70 OFWs Sale of discounted seedlings from DENR and OPAG Seeds and seedlings dispersal from DA and DENR Medical and dental mission by the City Health Office of Tuguegarao Free business counselling by TLDC-Tug. Mobile BN Registration Seminar on Entrepreneurship Manicure, pedicure, foot spa, body massage by TESDA Free Facial care by Nturl Facial care Issues and Concerns

31. Confidential. For authorized use only. Enabling Business, Empowering Consumers Regions Factors Affecting SalesIssues/Concerns REGION 3Extreme Heat - as the PAGASA declared May 22-23 as hottest days of the month If DTI-NCR could help out in the invitation of big manufacturers who have enough supplies and product variations. The provinces have only distributors to contact to. Also, according to some exhibitors, the caravan coincided with other Diskwento Caravans of other places making them prioritize those who invited them first. REGION 4A Volume discounts & side activities were positive factors that increased sales. Limited DTI funding support to private sector partner. venue is accessible by private vehicles only Distributors were given by their principals some freebies and limited stocks to be sold in the caravan. discounts given to buyers and product testing/ sampling venue is accessible by private vehicles only since the venue is site selected by exhibitors themselves Limited items; discounts given to buyers and product testing and sampling Volume discounts & side activities were positive factors that increased sales. - Issues and Concerns

32. Confidential. For authorized use only. Enabling Business, Empowering Consumers Regions Factors Affecting SalesIssues/Concerns REGION 4B Coincided with the Brigada Eskwela kick off Positive response of consumers/buyers and look forward for a DC on a regular basis. Coincided with the town fiesta Suggest to consider number of buyers/beneficiaries rather than on sales generation, this is the essence of DC – help marginalized/low income earners Early dissemination of info/promotion of DC over radio; distribution of flyers Distributors don't like to come to each island because of: 1.Cost is higher than benefits of sales, 2.Every island has distributors and it is burdensome for us in coordinating schedule 3.They don’t like to be seen by their wholesale/retail clients since diskwento program is offering wholesaler's price and, 4.they prefer in store discounts. However, they support the program by putting their goods under consignment. Support of LGU on other logistics and local media on info dissemination / Cooperation and participation of firms/sellers - Issues and Concerns

33. Confidential. For authorized use only. Enabling Business, Empowering Consumers Regions Factors Affecting SalesIssues/Concerns Brown-out which causes the manual issuance of receipts for 1/2 day (instead of computer generated receipts); Tabuan period (venue of Diskwento Caravan is different from tabuan site); Long waiting time due to long line of buyers at the cashier's location; double crosschecking of purchased goods by staffs of partner firms - Heavy rain for more or less 3 hours; Tabuan period (venue of Diskwento Caravan is different from tabuan site); Long waiting time due to long line of buyers at the cashiers' location; crosschecking of purchased goods by staffs of partner firms - REGION 5 NO REPORT REGION 6 strategic location & accessibility to consumer /commuters / strong support from media / positive response from consumers distributors not willing to join since the order to join will come from their main office / Networking of coordinating bodies at the Head Offices (distributors /manufacturers) including DTI should be strengthened very hot temperatures prevented buyers to come Manila based manufacturers is highly recommended because the can give higher discounts accessible venue (covered/ canopied) / participation of SM / strong support from media (print, TV & broadcast) lack of participation by manufacturers / participation by manufacturers / distributors for bigger discounts Issues and Concerns

34. Confidential. For authorized use only. Enabling Business, Empowering Consumers Regions Factors Affecting SalesIssues/Concerns REGION 7-- REGION 8- not so easy for the establishments to participate Diskwento Sale on a common venue due to limited sales personnel REGION 9-- REGION 10 Active support and participation of Gingoog LGU, by constantly airing over radio and road-shows the upcoming event. - coffee, the top selling items at 58% of total sales due to its 30% discount Some wage and salary earners have not yet receive their compensation because it is still the 14th day of the Month. Issues and Concerns

35. Confidential. For authorized use only. Enabling Business, Empowering Consumers Regions Factors Affecting SalesIssues/Concerns REGION 11 FREE SERVICE DIFFICULTY IN MEETING 1M SALES TARGET PER RUN EVEN FOR A 2-DAY ACTIVITY, LIKEWISE, TARGET BENEFICIARIES OF DC BELONG TO LOW INCOME GROUPS WHO HAVE LESSER PURCHASING POWER MASSIVE INFO DISSEMINATION; TAPPED THE BRGY HEALTH WORKERS TO DIST FLYERS IN THEIR AREA OF ASSIGNMENT; USE OF LOCAL RADIO STATIONS AND DIST OF FLYERS IN NEIGHBORING BARANGAYS DIFFICULTY IN MEETING 1M SALES TARGET PER RUN MASSSIE INFO DESS IN LOCAL TV PROGRAMS INCL. LIVE REMOTE COVERAGE IN THE VENUE; MOST ATTRACTIVE ACHEME IS BUY ONE TAKE ONE; THERE ARE MALLS IN THE CITY WHO ARE SIMULTANEOUSLY CONDUCT "BACK TO SCHOOL SALE" WHICH AFFECTED THE # OF BUYERS AND SALES GENERATED INFO DESSIMENATION IN THE FORM OF RECORIDA IS CRUCIAL IN GETTING THE PEOOPLE'S ATTENTION TO VISIT THE DC LOCATION OF DC IS VERY CRUCIAL IN ACHIEVING THE SALES TARGET BASED ON FEEDBACK FROM SELLERS AND EVEN BASED ON SALES OVE THE NUMBER OF BENEFICIARIES, AVERAGE PURCHASE OF CUSTOMER IS P200.00 1M SALES PER RUN IS DIFFICULT TO ACHIEVE UNLESS THE CARAVAN IS CONDUCTED IN HIGHLY URBANIZED MUNICIPALITIES WHERE THE MARGINAL CONSUMER SECTOR IS A MONORITY; PARTICIPATION OF OTHER AGENCIES LIKE BAGSAKAN FOR AGRICULTURE PRODUCTS, ESPECIALLY RICE. THE AGENCY WAS NOT ABLE TO PARTICIPATE DUE TO CONFLICT IN SCHEDULE. Issues and Concerns

36. Confidential. For authorized use only. Enabling Business, Empowering Consumers Regions Factors Affecting SalesIssues/Concerns REGION 12 1. mass promotion/ advertisement 2. low prices 3. big discount, 4 convenient area & accessible venue 1. lack of ventilation, rainy weather (inside gymnasium) 2. lack of security guards for safekeeping of goods REGION 13-- Issues and Concerns

37. Confidential. For authorized use only. Enabling Business, Empowering Consumers Duties and responsibilities: Shall oversee, handle and monitor the coordination, implementation and reporting of the Diskwento Caravan run/s in their respective region. Shall directly coordinate with the Diskwento Caravan National Project Management Team for updates, issues and concerns regarding the project. Shall regularly submit in advance to the Diskwento Caravan National Project Management Team, the consolidated schedules of the Diskwento Caravan in the Region. Shall regularly and immediately submit to the Diskwento Caravan National Project Management Team, the accomplishment report three (3) days after the Diskwento proper event. Shall ensure the completeness and accurateness of the reports being submitted to the Diskwento Caravan National Project Management Team. 37 DC Focal persons

38. Confidential. For authorized use only. Enabling Business, Empowering Consumers DC Focal persons 38 RegionNameDesignationContact NumberE-mail 1Juliet R. MalongCTIDS 09178404486 / (+6372)607-1297 JulietaMalong@dti.gov.ph 2Henry O. Conel Jr. DC-CWD 09175516100 (+6378)346-9865 HenryConel@dti.gov.ph 3Tereso Raymundo G. Garcia Planning Coordinator 09333841158 (+6345)625-9290 TeresoRaymundoGarcia@dti.gov.ph 4-AMa. Teresita F. TawinganTIDS 09326300039/ (+6349)545-7448 TeresitaTawingan@dti.gov.ph 4-BMa. Bella P. TingzonClerk III(+632)890-1712MariaBellaTingzon@dti.gov.ph Marinduque Criselda M. Manaog STIDS(+6342)332-1750 Occidental Mindoro Myrna J. Dawates TIDS 09189166273 (+6343)491-2131 MyrnaDawates@dti.gov.ph Oriental Mindoro Samson M. Linatoc CTIDS 09177392013 (+6343)286-7094 SamsonLinatoc@dti.gov.ph PalawanPersival T. Narbonita TIDS 09178914727 (+6348)723-0029 PersivalNarbonita@dti.gov.ph Romblon Ana Liza Felia TIDS 09166624969 (+6342)567-5090 analizafelia@dti.gov.ph 5 Helen A. ManilaCTIDS (+6352)480-5720HelenManila@dti.gov.ph

39. Confidential. For authorized use only. Enabling Business, Empowering Consumers DC Focal persons 39 RegionNameDesignationContact NumberE-mail 6Nona Grace BermejoSTIDS 09175634621/ (033)3351980/ (033) 3350548 NonaGraceBermejo@dti.gov.ph AklanRene RetiroTIDS 09192928102 (036) 268-5280 ReneRetiro@dti.gov.ph AntiqueLynna Joy CardinalTIDS 09161433058 (036) 540-8726 LynnaJoyCardinal@dti.gov.ph CapizMerian AsasSTIDS 09194112685 (036) 6212637 MerianAsas@dti.gov.ph GuimarasMelecia PaitTIDS 09197292254 (033) 5812119 MeliciaPait@dti.gov.ph IloiloDorita ChavezTIDS 09276759669 (033) 3370392 MaDoritaChavez@dti.gov.ph Negros Occidental Reginald Hudierez 09176263406 (034) 4330250 R06.NegrosOccidental@dti.gov.ph 7Rose Mae QuinanolaOIC 09173005803 (+6332)255-0036 RoseMaeQuinanola@dti.gov.ph

40. Confidential. For authorized use only. Enabling Business, Empowering Consumers DC Focal persons 40 RegionNameDesignationContact NumberE-mail 7Rose Mae QuinanolaOIC 09173005803 (+6332)255-0036 RoseMaeQuinanola@dti.gov.ph 8Atty Rachel R. Abidiano (6353) 323-5680R08@dti.gov.ph SamarMaricel B. NavarraTIDS 09177051514 (+6355)543-9390 MaricelNavarra@dti.gov.ph Northern Samar Amelia G. RomaTIDS 09l7705l527 (+6355)251-8334 R08@dti.gov.ph Eastern SamarLigaya C. CatudayTIDS 09l77051522 (+6355)560-9746 R08@dti.gov.ph LeyteAraceli D. LarragaCTIDS 09l77051502 (+6353)323-7360 R08@dti.gov.ph Southern LeyteMarilyn M. DuracTIDS (053) 381-4099R08@dti.gov.ph BiliranJorge D. ModestoSTIDS 09l77051530 (+6353)500-9677 jorgemodesto@dti.gov.ph 9 Jamir Omar A. Abubakar CTIDS 09209199253 (+6362)955-3237 JamirOmarAbubakar@dti.gov.ph

41. Confidential. For authorized use only. Enabling Business, Empowering Consumers DC Focal persons 41 RegionNameDesignationContact NumberE-mail 10 Engr. Elvira Cajigas DC-CWD 09177141231 (+6388)880-0911 ElviraCajigas@dti.gov.ph 11 Rachel RemitioDC-CWD 0917-7054643 082-2240511 local 411/417/420 RachelRemitio@dti.gov.ph 12 Ibrahim Guiamadel Regional Director 09209012114 (+6383)228-7622 IbrahimGuiamadel@dti.gov.ph Mary Ann Morales CTIDS 09399369479/ 228.9837 | 7622 MaryAnnMorales@dti.gov.ph | ann.morales@dti12.org CAR Maria Odette G. AbitanTIDS (+6374)442-7859 / 442.8634 / 442.6185 / Fax (074) 442.8634 MariaOdetteAbitan@dti.gov.ph CARAGABilly A. GeneralDC-CWD 09493947981 / 09177244453 (+6385)225-5955 BillyGeneral@dti.gov.ph NCR Araceli L. AlagarSTIDS +639209276297 (+632) 551.2989 AraceliAlagar@dti.gov.ph Julius Andrew DizonTIDA 09173157265 (+632)811-8367 JuliusDizon@dti.gov.ph

42. Enabling Business, Empowering Consumers Thank you