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Index, Ads, and Colophon Coverage ~ Index, Ads & Colophon Make your info sections more than just BLACK and WHITE!

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Presentation on theme: "Index, Ads, and Colophon Coverage ~ Index, Ads & Colophon Make your info sections more than just BLACK and WHITE!"— Presentation transcript:

1 Index, Ads, and Colophon Coverage ~ Index, Ads & Colophon Make your info sections more than just BLACK and WHITE!

2 Index What pages am I on?! The index is often the first place buyers look when they get their yearbook. Identify the students, clubs, sports and the pages they are on. Add interest and coverage to your index to make it more than just a list. Coverage ~ Index, Ads & Colophon

3 Index: Make the most of your pages! Use 6-8 point font Use more columns to maximize your space Use bold words to contrast or highlight Include information that will draw students into your book. Coverage ~ Index, Ads & Colophon

4 Use your Index as the perfect place to feature student artwork. Coverage ~ Index, Ads & Colophon

5 Feature your resident artists: Let your student artists contribute to the Index. Coverage ~ Index, Ads & Colophon

6 Coverage ~ Index, Ads & Colophon Use photo strips to add coverage.

7 Coverage ~ Index, Ads & Colophon Photo Strips in your Index: Its never too late to get them in the book 3X!

8 Create an index with student involvement. Coverage ~ Index, Ads & Colophon

9 Use your Index to give under-represented students cool and creative coverage. Coverage ~ Index, Ads & Colophon M O P

10 Dont waste the space! Plan ahead to get the best coverage. Coverage ~ Index, Ads & Colophon

11 Use the index to showcase group photos. Coverage ~ Index, Ads & Colophon

12 Use index space for group pics and have room for more personality pics on your sports pages. Coverage ~ Index, Ads & Colophon

13 Advertising Without advertisers, many books would not exist. Coverage ~ Index, Ads & Colophon Make Ad pages exciting by adding coverage!

14 Use your Ads section to increase coverage Intersperse student photos in the ad section – Photo borders – Team photos – Cut-outs – Photo/quote from student who supports the business – Blend with index Coverage ~ Index, Ads & Colophon

15 Ads Coverage ~ Index, Ads & Colophon Group photos and tribute ads ensure that students WILL visit your Advertising section.

16 Use student endorsements to make YOUR BOOK and your advertisers look better. Coverage ~ Index, Ads & Colophon Feature pics & quotes from students to increase coverage and design great ads.

17 Sell banner ads to run along the border of your pages. Coverage ~ Index, Ads & Colophon Working ads into traditional spreads will reduce the number of pages that are ad-centered and therefore open up space for more fun coverage.

18 Ads: Be Creative! Coverage ~ Index, Ads & Colophon

19 Put it all together! This index has advertising, group pics and student involvement. Coverage ~ Index, Ads & Colophon

20 Colophon The colophon gives the readers information on who created the book as well as all the decisions made to create the book. Coverage ~ Index, Ads & Colophon

21 The colophon can be created in many different formats. Listing Narrative Letter from the editor Quotes Colophon Coverage ~ Index, Ads & Colophon

22 Colophon What to include? Yearbook staff Acknowledgements and thanks to helpful individuals and groups Affiliations or organizations to which the staff belongs Awards and honors received by staff Yearbook specifications – Number of copies – Colors – Fonts – Size Coverage ~ Index, Ads & Colophon


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