1. A Better Life: old age, new thoughts Philly Hare and Ilona Haslewood, JRF Programme Managers

2. ‘A Better Life’ : Some key early messages This is about all of us One size won’t fit all Let's hear the real experts A Better Life: old age, new thoughts

3. Conveying our messages in a new way Glimpses of people’s lived experiences mostly through their own images and words Artistic approach - aims to engage hearts as well as minds Wanting to reach older people and the wider public – not just our usual policy and practice audiences A Better Life: old age, new thoughts

4. What are the changes we’d like to see? Less focus on older age as a problem More focus on: – growing old as a central and valued experience of life –the rewards of older age and the contributions of older people More recognition that society has always had to adapt to demographic and social change Commitment to older people being part of this process. A Better Life: old age, new thoughts

11. A Better Life - contacts at JRF Philly Hare Programme Manager philly.hare@jrf.org.uk Ilona Haslewood Programme Manager ilona.haslewood@jrf.org.uk Emma Stone Director of Policy and Research emma.stone@jrf.org.uk A Better Life: old age, new thoughts