1. Collective Health Intelligence The role of Web 2.0 and Remote Weight monitoring

2. Example of Web 2.0 in action.. Web 2.0

3. Data, Data and more data

4. Collective Health Intelligence User generated content + User generated data

5. Fine-tuning Public Health Policy Simple Scalable Trackable Affordable Fun Engaging Simplicity Fun Large scale

6. Timeline events WiFi scale example Simplicity (WiFi v Bluetooth)

7. Fun  1,000,000+ children more active by 2012  Measures 60 minutes x 7 of activity  Wear it, be active, get rewards  Ripple effect via children to families  Deliverable now and cost effective to enable scalability and affordability SIMPLE – SCALABLE – FUN - MOTIVATION

8. Large scale “Weigh London” Low-cost

9. Collective Health Intelligence Prof. Andrew Marsh am@hoip.eu