1. Introduction to Information Systems

2.  Fundamental to  Planning  Marketing  Selling  Operating  Administering/Financing  Complying with regulations\

3.  Where, when and how often to fly with which air craft?  Demand / DOT files  Traffic exchange files  Historical Company files

4.  Frequent Flyer Programs  Loyalty was original objective  Greater understanding of travel/demand patterns  Incentives to fly more  Communication / segmentation / special offers  Customer service  Customer Profitability

5.  File cards to punch cards to SABRE  Keeping track of  schedules, seats, fares  Enabled an explosion fares and fare rules  Contributed to hyper-competitiveness  Originally internally focused  Then became a distribution / communication tool  Now a key competitive tool

6.  Flight Operations  Scheduling air craft and crew  Flight Planning, Weight and Balance, Dispatching, Tracking  Off Schedule Operations (delays and cancels)  Airport operations  Customer Service, Gate assignments,  Baggage  Maintenance and Engineering

7.  Financial Systems  Spending  Payables  Purchasing/supply chain  Personnel/HR Systems

8.  Capture current information to  understand what is happening  build historical data bases  Use historical data to predict the future  Use prediction capabilities to make precise, complex real-time decisions  Automate the execution, monitoring, alerting and recording of activities, communication/distribution of information  Simplify interfaces to allow broader use and combinations of different data sets  Increasing use of self service