1. UB Tech 2014 Through the Looking Glass of Big Data Phil Ice, Ed.D. VP, Research and Development American Public University System

3. =loss annually in state and federal funds for student attrition $4.1 Billion = average % attrition rate for a 4 year degree at Pubic Universities 57% = average spend for a first year student by Public Universities $17K = value of retaining just 30 students $500K

5. 32% of all college students are now taking at least 1 online course 6.7 million enrollments

6. Problems  Online failure / withdraw rates are up to 17 times higher than face to face  Good theoretical models but little hard data  Deluge of data – 8 data bases and 3 LMS’s per campus on average  Education wants to reinvent the wheel  Lack of stakeholder buy-in / institutional paralysis

7. Where are we headed? Business Models Provide Guidance

8. Connections All analyses and stakeholders are interrelated

9. Levels of Analysis Start Simple and Build

12. Make Data Consumable Visualize Utilize Measure Share Iterate

17. Visualize Interaction: Heat map Where are students clicking on page

18. Visualize Interaction: Overlays See the number of clicks on each element of your page.