1. NATIONAL CURRY WEEK “ If you enjoy a curry - welcome” NATIONAL EATING OUT WEEK 22nd – 28th November 2009 © 2009 Peter & Colleen Grove

2. National Curry Week 2009 WE NEED YOUR HELP This year, for the first time we are calling on the great British curry fan to become part of the great British curry family by joining The Curry Tree (info@thecurrytree.com). In past National Curry Weeks, we have raised funds for a variety of charities based arounf hunger and malnutrition. For 2009 we have created The Curry Tree Charitable Fund over seen by some of the top people in the industry to distribute funds raised each year, to the most needy causes. In 2008 a whole group of disasters hit parts of the world including earthquake in China ; floods in Malaysia ; earthquake in Indonesia ; earthquake in Pakistan ; floods in Sri Lanka ; floods in Nepal ; volcano in Chile and floods in Bangladesh. Through The Curry Tree we will be able to react to natural disasters as well as provide ongoing support for the hungry, poor and malnourished around the world. There are 23 million people eating out regularly each year in Britain. If we all pledge just £1 a year just think what we could achieve and it is all so very easy.

3. National Curry Week 2009 *According to FAO figures the number of malnourished people worldwide increased by 75 million in 2007 to an estimated total of 925 million. *The Indian restaurant sector provides around 170 million meals a year, sufficient for nearly 3 meals per person of the UK population. *One child in the world dies every 5 seconds from hunger related causes. *23 million people in Britain eat out regularly ( more than once each year). You can help by taking the pound pledge and becoming a ‘Curry3’. All you need to do is email your pledge (name, town, email address) to donate just £1 a year to info@thecurrytree.com and it will be called upon during National Curry Week in November each year, and then undertake to pass this message on to at least 3 friends or contacts for them to consider joining us as well.info@thecurrytree.com JOIN THE CURRY FAMILY NOW Funds raised will be allocated to deserving causes around poverty, disaster and malnutrition each year by the trustees which include some of the top people in the Indian restaurant sector. (email details will not be passed on or sold to any third party and only be used to call on the pledge or to provide information about National Curry Week, The Curry Tree or related matters.) For further information call 020 8399 4831 or visit www.thecurrytree.comwww.thecurrytree.com "I think The Curry Tree is a brilliant idea. I wish you all the luck for a grand success of this project and I would be delighted to become a Trustee" - Food writer & TV Presenter Mridula Baljekar. "Nothing should stop us from helping those who are less fortunate than us." - Rajesh Suri, CEO Tamarind Join The Curry Tree & become a Curry3

4. National Curry Week 2009 The 2009 National Curry Week will again invite curry restaurants, caterers, pubs, canteens, schools etc, all over Britain to celebrate the cuisine and culture with special dinners, record-breaking attempts, raffles, auctions and more, all in aid of contributing to the alleviation of poverty and suffering in South Asia and other parts of the world. Register online at www.nationalcurryweek.co.uk. www.nationalcurryweek.co.uk You can automatically be part of the event by joining The Curry Tree on www.thecurrytree.com and becoming part of the Great British curry family www.thecurrytree.com

5. National Curry Week 2009 National Eating Out Week 2009 IT MAKES YOU THINK : The number of chronically undernourished in the world today equals :- The entire population of the world just 250 years ago. The same as 10,000 Wembley Stadia full to capacity. 113 times the population of Greater London. 14 times the entire population of the United Kingdom. 2.2 times the entire population of the European Union. Help make changes with The Curry Tree

6. National Curry Week 2009 National Eating Out Week 2009 Who Can Participate? Restaurants throughout Britain – actively through holding a special dinner or joining in a special event and sending the proceeds the The Curry Tree Charitable Fund Pubs and general catering establishments through offering special curry or other specialist menus during the event. Offices, Universities, Schools & Company canteens by offering a special curry day or week. Members of the public by having their own specialist meal and send £1 per person to The Curry Tree. Be part of the curry family & join The Curry Tree (info@thecurrytree.com)

7. National Curry Week 2009 / Media Media Support : The event is covered in the press on radio and on television. Absolut Radio ran a ‘curry breakfast’ for the week in 2008 XXXMints sponsored a highly successful “Can you handle the heat challenge” at Excel, London. The regional media featured the efforts of local restaurants throughout Britain. National Curry Week enjoyed more national and regional media coverage in 2008 than ever before.

8. If you run a restaurant, how can you be involved? Encourage your customers to join The Curry Tree and we will encourage curry fans to visit you. Designate a particular dish on your menu or design a new one to be your 'special dish' for National Curry/Eating Out Week. Give us details & we will make sure the media in your area know all about it and promote it on this website. All we ask is for you to donate £1 per plate of that dish sold from 1st November to the end of National Curry Week on 28th November. Enter one of special challenges

9. What special events are there? All - Make an attempt on the World Poppadum Tower record broken once again in 2008. Chefs - Take the XXXmints ‘Can You Handle the Heat?’ Challenge so successful in 2008. Chefs - "Pakora/Samosa Speed Challenge" Chefs - "Best Signature Dish ( Classic )" Chefs - "Best Signature Dish ( Innovative )" All - "Currybard of the Year“( Best curry poem ) Councils - 'City Focus Initiative' (in conjunction with Curry Capital of the Year)

10. National Curry Week 2009 National Eating Out Week 2009 Celebrate the great cuisines available in Britain in 2009 and help raise more money than ever before for The Curry Tree. Restaurant, pub, canteen and even sponsor – your support is vital. If you are an individual join The Curry Tree (£1 a year) and be part of the Great British Curry family For information www.nationalcurryweek.co.uk Organised by Peter Grove of The Federation of Specialist Restaurants P.O.Box 416 Surbiton Surrey KT1 9BJ Tel : 020 8399 4831 email : groveint@ aol.com