1. Toby Segaran, Freebase The ecosystem of business and social data http://kiwitobes.com/ecosystem

2. Communities form around things Why data?

3. Ok, then, how? Find it free! Get it from users Buy it Steal it

4. A story... So am I allowed to buy anything? That stuff is bad for you The company are polluters I heard they support Republicans I think the CEO works with Rumsfeld

5. Who makes Mountain Dew? My purchase bought atmade by ?

6. Trademark search http://uspto.gov

7. Pepsico! Trademark search

8. Also, 02.01.33 Grotesque Men Some other codes

9. Historical and daily updates For the low price...

10. What can we learn about the companies? Two companies

11. Industry, Address, and SEC Filings EDGAR

12. http://kiwitobes.com/industry_mashup Beverage Companies

13. SEC 14(a) EDGAR

14. Transition Pointhttp://kiwitobes.com/

15. Board members, location, revenue Back to my MD Dina Dublon Victor J. Dzau Ray L. Hunt $48.8 billion Purchase, NY David Glass James Breyer M. Michele Burns $397.4 billion Bentonville, AR

16. http://opensecrets.org Next up, politics

17. http://freebase.com/view/en/pepsico And a plug...

18. Big box stores like Republicans! Variety Stores

19. The plot thickens... Lets look at pollution... Dina Dublon Victor J. Dzau Ray L. Hunt $48.8 billion Purchase, NY David Glass James Breyer M. Michele Burns $397.4 billion Bentonville, AR Dick Lugar (R-IN) Danny K. Davis (D-IL) Solomon Ortiz (D-TX) Blanche Lincoln (D-AR) Sam Brownback (R-KS) Susan Collins (R-ME)

20. Facilities in NY and AR Emission s

21. Number of short tons (2000lbs) EPA Data Note that the CO2 output isnt much more than one car. The NOx output, however, is higher Note that the CO2 output isnt much more than one car. The NOx output, however, is higher

22. http://www.epa.gov/ttn/chief/eiinformation.html Also downloadable

23. Starting to get messy What about the actual beverage? Dina Dublon Victor J. Dzau Ray L. Hunt $48.8 billion Purchase, NY David Glass James Breyer M. Michele Burns $397.4 billion Bentonville, AR Dick Lugar (R-IN) Danny K. Davis (D-IL) Solomon Ortiz (D-TX) Blanche Lincoln (D-AR) Sam Brownback (R-KS) Susan Collins (R-ME) 11000lbs CO2 5000lbs NOx

24. http://ars.usda.gov/Services/docs.htm?docid=17032 Nutritional data Sadly, EXE files only, self decompressing

25. 199.133.10.140/codesearchwebapp/codesearch.aspx Food search tool

26. Sugar, calcium, alcohol and 20 kinds of fat Lots of data...

27. the things you find in government databases Its amazing...

28. A bigger picture Lets take this even further... Dina Dublon Victor J. Dzau Ray L. Hunt $48.8 billion Purchase, NY David Glass James Breyer M. Michele Burns $397.4 billion Bentonville, AR Dick Lugar (R-IN) Danny K. Davis (D-IL) Solomon Ortiz (D-TX) Blanche Lincoln (D-AR) Sam Brownback (R-KS) Susan Collins (R-ME) 11000lbs CO2 5000lbs NOx 200 calories 50g sugar 00g fat

29. Whats Purchase, NY like? I heart Is it close to New York city? What restaurants are in New York?

30. Lots and lots of files US Census Bureau

31. Data to cater to anyones tastes Westchester county

32. http://geonames.usgs.gov/pls/gnispublic US GNIS

33. Maps names to geolocations US GNIS

34. As the crow flies, or you could try TIGER/Line Distance to NYC Purchase, NY 41.04, -73.71 Manhattan, NY 40.77, -73.97 22.9 miles

35. Over 22,000 venues! NYC Health Dept.

36. Perhaps youd like to do the New York one? A sketchiness map

37. 8 databases - really just a microcosm The ecosystem

38. Theres lots of hidden potential Its better with data Your site will be better You need to get it somewhere Theres lots free stuff

39. Questions? toby@segaran.com http://kiwitobes.com/ecosystem

40. Transition Point Master Slide