1. AudioCodes Solutions for….. Every type of UC Deployment
Ian Woolner
Enterprise Sales Director – UK
AudioCodes Solutions for….. Every type of UC Deployment
February 2011

2. This session will give you…
An Overview of Audio Codes
A summary or our product range
Some of the challenges we help solve
How we make the deployment of Microsoft Lync easy

3. 2010 Overview

4. 2010 Financial Performance
Strong growth
Revenues grew ~20% YoY
Earnings grew more than 300% YoY
Positive Cash flow – above $15M
Operating Margin of 11.7%
Networking grew above 30% over 2009
Significant growth in sales through Channels
Increased revenues from Services [Support for the Channel]
The Global leader in Gateways that address the needs of the Enterprise

5. Last 5 Quarters Key Financials

6. UC Trends

7. Major UCC and IP-PBX vendors
UCC Market Trends
Major UCC and IP-PBX vendors
Increase focus on UC applications & features
Move away from peripherals such as media gateways and E-SBC
Migrating from proprietary IP protocols to the SIP standard
…therefore more willing to collaborate with Best-of-Breed vendors such as AudioCodes

9. PSTN Gateways – Wide Interoperability
Certification with all major UCC vendors worldwide
Avaya (with Nortel)
Alcatel-Lucent
Siemens (SEN)
NEC
Aastra
Mitel
Toshiba
Shoretel
3Com (HP Networking)
Interactive Intelligence
Enterprise Equipment Market Share 2009 (Infonetics)

10. Audio Codes Features

11. Smooth migration from Gateways to E-SBCs
E-SBC Offering
Technology
Core AudioCodes DSP
Extensive line of voice Codecs
Deep transcoding densities
Smooth migration from Gateways to E-SBCs
Mediant 1000 NGN will support up to 5000 sessions
Small Business
Large Enterprise
SME
E-SBC
Max # of Sessions
Mediant 800 24
Mediant 1000
150
Mediant 3000
1000
Mediant 5000
3000
Mediant 8000
8000

12. Terminal Adaptors – Analog VoIP Gateways
MediaPack 1xx Analog VoIP Gateways
Connecting phones, modems, fax machines, PBX or PSTN
Spans a range of 2 to 24 analog FXS/FXO ports
Mature 3rd generation MediaPack product line
Superior VoIPerfect™ quality with competitive price per port
Large variety of interoperable SoftSwitches and PBXs
PSTN Fallback and Standalone survivability
Comprehensive management tool for configuration and maintenance
Very rich SIP implementation with routing manipulation options
MediaPack 112/114/118
MediaPack 124D
Field proven and widely deployed in Enterprise networks
Hundreds of thousands are currently deployed
Risk-free VoIP migration and VoIP deployment

13. Standalone Survivability (SAS) for service continuity
PSTN Gateways - SAS
Standalone Survivability (SAS) for service continuity
Maintains basic features to registered SIP Phones in case of WAN failure
Make and receive calls, Intra-branch calls
Automatically learns dial plan via REGISTER
Advanced telephony features during emergency mode
Hold, Transfer, Conference
Shared call appearance
Emergency message on screen
One of our strongest features entering into vendors’ certification lists (Avaya, ALE..)
Optional built-in SIP Proxy maintains basic features to registered SIP Phones in case of WAN failure to remote branch office
Automatically learns dial plan via REGISTER
Diverts traffic to PSTN upon detection of failure
Automatic recovery detection
Basic features enabled:
- Make and receive calls
- Intra-branch calls
- Features: Hold, Transfer and Conference
Also: Survivable Branch Appliance (SBA) for Microsoft

14. Enterprise Session Border Controller (E-SBC)
Internet
ITSP
WAN
Enterprise LAN
PSTN
E-SBC
Key component in smooth migration of Enterprise customers to VoIP
Almost all IP-PBX vendors rather avoid dealing directly with IP-to-IP interop
Connecting through AudioCodes E-SBC
The E-SBC provides the enterprise
PSTN Connectivity
Interoperability
Survivability
Security
Quality assurance
E-SBC enables SIP Trunking
Connecting the Enterprise TDM/IP PBX to an ITSP (VoIP service provider)
Toll bypass

15. One Platform connects all

16. Gateways / E-SBC / MSBG – Unique Selling Points
Mediant 1000 MSBG and Mediant 3000 E-SBC are certified by Avaya DevConnect for worldwide use
Cost effective alternative to Acme Packet for Avaya Customers
Hybrid platform – Gateway & Session Border Controller in One unit
Compatible gateways for CS-1000
Investment protection for huge base of ex-Nortel VARs and end-customers
CS-1000 to Aura connectivity (Mediant 1000/3000)
CS-1000 to PSTN connectivity
Analog lines (MediaPack 11x)
Mediant 1000 with HP and Lync
Mediant 1000 (inc. MSBG) being certified by HP Enterprise Services for use with Lync and SIP Carriers

17. Connecting to Applications – IP Remote Agents and Contact Centers
Challenges:
Agents in Remote Offices
Agents in Home Offices
Security
NAT Traversal
Solution:
Enterprise SBC
Protects Enterprise
Enables VPN Connection to Remote office
Solves NAT Traversal issues to “work at home” agents
Remote
Agents
Remote LAN
NAT V P N
Remote
“Work at Home”
Agents
Internet
Bad Stuff
SRTP/TLS
Enterprise
SBC
Local
Agents
IP Contact
Center

18. Connection to Applications
BlackBerry (RIM) Mobile Voice System (MVS)
Fixed Mobile Convergence (FMC) application
Unifying desk phone with BlackBerry Smartphone
Calls are anchored in the Enterprise PBX
Gateway / E-SBC is needed to connect the IP-PBX to the BES/MVS servers
RIM & AudioCodes together are certified by Avaya DevConnect
Strong selling point among Avaya’s VARs
This is a pure channel play, demand to be generated at the VAR level
RIM is planning similar certifications with more IP-PBX vendors (SEN, Mitel)
Gateway / E-SBC is needed to connect the IP-PBX to the BES/MVS servers:
In case of TDM PBX: E1/T1 QSIG
In case of IP PBX: SIP normalization

19. Connecting to Applications – Skype Connect and Avaya (ROI Networks)
Avaya Aura
Communications
Manager
Avaya Meeting
Exchange
Avaya SES
LAN
WAN
AudioCodes
Mediant 1000 MSBG
With E-SBC features
Connect Service

20. Microsoft Lync

21. Converged Communications Delivering on Critical Communications
3/25/ :02 AM
MICROSOFT CONFIDENTIAL
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. AudioCodes Ecosystem with Microsoft Unified Communications
Survivability
Lync
PSTN
WAN
Survivable Branch Appliance
Media Gateways
PSTN Networks
Media Gateway ….
TDM Trunks
SP PSTN
Recording solution
SmartTAP Call Recorder
Secured SIP Trunking
Media Gateway ….
SP IP WAN
SIP Trunks
Microsoft Unified Communications Solutions
AudioCodes Mobile
Soft Client
Media Gateway
SIP
Legacy TDM PBX
Media Gateway
E1/T1/BRI/FXO
PBX
3rd party Analog and SIP
based Phone Support
Media Gateway
Non certified IP PBX
Media Gateway
IP-PBX
SIP
IP Phones
Legacy Fax & other Analog devices
Media Gateway

23. Typical Network Layout – Office Communications Server 2007 R2
PSTN
Headquarters
Office
Communications
Server 2007
Mediation
Server
Third-party IP Phones
optimized for Microsoft
PBX
Mediant 3000
“Basic” Gateway
PSTN
PSTN
Big Branch
Mediant 2000
“Basic” Gateway
Mediant 1000
“Basic Hybrid” Gateway
Mediation
Server
IP-PBX
PBX
IP Phones IP IP
Small Office IP
TDM
G.711, SIP/TCP, RTP
RTA , SIP/TLS, SRTP

24. Typical Network Layout – Lync Server 2010
PSTN
Headquarters
Mediation
Server
Third-party IP Phones
optimized for Microsoft
PBX
Mediant 3000
“Enhanced” Gateway
PSTN
PSTN
Big Branch
Mediant 2000
SBA
Mediant 1000
SBA
IP-PBX
PBX
IP Phones IP IP
Small Office IP
TDM
G.711, SIP/TCP, RTP
RTA , SIP/TLS, SRTP

25. Microsoft OIP Certifications for Enhanced Gateways & SBAs

26. Unmatched Stability & Performance
Mediant 1000
AudioCodes uses separate processing engines for different gateway functionalities:
Embedded CPU for AudioCodes VoIP services
DSP farm for offloading media-intensive applications from the CPU
Intel-based server for Mediation Server / SBA software
Result: AudioCodes provides better performance and better stability

27. Office Interoperability
Office Communicator/Lync
IP Phones
Media Gateway
Office
Communications
Server / Lync Server
Microsoft SIP
Other SIP
IP-PBX
E1/T1/BRI/FXO
PBX
And more…
Microsoft UC Network
Non-Certified IP-PBXs
Interoperability with numerous TDM PBXs
Interoperability with non Microsoft-certified IP-PBXs
Quick time-to-market
No need to invest in the existing equipment

28. What are the most important features that customers want out of an E-SBC?

29. UcSIPT Architecture – Large Enterprise
Lync
Lync
IP Phones
Intranet
Mediant E-SBC / Enhanced
WAN (IP)
Firewall
Router
SIP Trunk
PSTN Fallback
Gateway
SBC
Exchange server
MP1xx
PSTN
Fax
Analog Phone
PBX
IP-PBX IP
TDM 29

30. The Integrated Multi Service Business Gateway
Small to Medium Enterprise
Lync
Lync
IP Phones
Intranet
Mediant E-SBC / SBA
WAN (IP)
SIP Trunk
PSTN Fallback
Gateway
WAN Access
Firewall
Router
SBC
SBA
Fax
Analog Phone
PSTN
PBX
IP-PBX (Optional) IP
TDM 30

31. SBA Monitoring – SCOM
AudioCodes offers a SCOM Plug-In to monitor the SBAs and Enhanced gateways through a single, familiar and easy to use interface - Microsoft centralized System Center Operations Manager
Providing Gateway insights of health and performance information as well as alerts. (e.g. Power Supply, Number of Busy calls etc.)

32. Enabling SIP-Phones, Analog Phones and Mobile handset connectivity
AudioCodes 300HD
Series IP Phones
Analog Phones
Third-party SIP
IP & Soft Phones
AudioCodes Mobile
Soft Client
AudioCodes SIP Phone Support
Microsoft Unified
Communications
Third-party IP Phones
optimizing for Microsoft
Office Communicator / Lync

33. OCS / Lync Server IP Phone Applications
PSTN
Microsoft OCS / Lync Pool
IM, Presence Audio, Video, Conferencing, IVR
Inbound Routing
Outbound Routing
Voice Mail Routing
External Server with SPS
Mediant 1000 with SPS
User C
AudioCodes 300HD IP Phone
SIP
User B
3rd party IP Phone
SIP
SIP
User A
Analog Phone
MP1xx MP2xx
OC / Lync
User D

34. Third Party Phone Support using SPS
Enables most market leading IP Phones install base to
connect to OCS / Lync Server via SPS
Polycom320
Polycom450
Polycom550
Polycom650
Polycom670
Cisco CP7960
Cisco CP7940
AVAYA9620
AVAYA9630
AAstra57i/6757i
Aastra L32 DECT
SNOM300
xLite Soft Phone
A short interoperability test is recommended to get the most out of the OCS/Lync Server features with additional 3rd IP Phones vendors

35. Thank you Ian Woolner Enterprise Sales Director – UK
Thank you
February 2011