1. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 1 Give Your Self-Employed & Small Business Clients a xxx Presentation: Art Leaffer Art.Leaffer@Dedicated-DB.com Dedicated Defined Benefit Services, LLC

2. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 2 Agenda Defined Benefit Plans in a Recession Economy: –A path to rebuilding retirement wealth Small Business Defined Benefit Plans –The ExpertPlan OnePersonPlus ® Program from Dedicated DB –Compared to other Retirement Plans Identifying Ideal Clients – Who Qualifies? Prospecting for $1MM Accounts –Cultivating CPAs and Attorneys as Centers of Influence Closing the Sale

3. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 3 Dedicated Defined Benefit Services Were DEDICATED to providing the best small business Defined Benefit plan – its all we do! DB plans offer an outstanding tax strategy for financial professionals to present to self-employed and small business clients Working with ExpertPlan, we create a high-quality experience for financial professionals and their clients from pre-sale through administration Minimize demand for technical expertise from financial professionals by providing expert plan consulting Financial Professionals support –Expertise by phone – 1-877-677-6267 –Expertise online - www.onepersonplus-EP.com –Art.Leaffer@Dedicated-DB.com

4. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only Large, contributions for the next 5-10 years $1 Million to $2 Million in New Retirement Wealth Contribution is a tax-deduction, saving client as much as $40,000-60,000 this year or more Stable, low risk investments – youre not promising high returns Clients who might have shied away from commitment are now ready -- committed to rebuild Defined Benefit Plans for Today

5. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 5 Retirement Plans for the Micro-Market Closing a Gap in Your Product Line SIMPLE SEP Single 401(k) DB DB + 401(k) $19,900 $21,350 $171,300 $134,600 $49,000 $54,500 Maximum Annual Contribution: Participant Age 52, Earning $245,000 Annually Retiring in 10 Years

6. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 6 Product Overview A Great Tax Strategy for Baby Boomers! Identify Prospects Easily –Owner age 45+ –Owner + 0 - 4 employees –Contribute at least 3 successive years About New Plans –Avg. annual contributions: $120,000 –Avg. term: 9+ yrs –Prototype plan documents –Integrates with a solo 401(k)

7. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 7 1.Identify clients you can help most 2.Start the conversation – before they contribute to a SEP or 401(k) for 09 3.Present a Proposal 4.Let Dedicated DB Help You Close the Sale 5.Collect up to 50% of Assets Before Year-End A Recovery Plan to Implement Now!

8. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 8 Dr. Charles, Age 52 Self-employed, Sole prop No employees Wants Maximum Tax Deduction Annual earnings: $400,000 Maximum DB+ 401(k) contribution for 2009: $171,300 –Contribution to DB Plan: $134,600 + –Contribution to 401(k): $36,700 Annual tax savings: $65,100 –Combined marginal tax rate of 38% DB Accumulation at age 62: $2,364,000 –10 years, 5 - 7% rate of return Annual DB Benefit: $195,000

9. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 9 John, Age 55 +2 Employees Small Business Owner, C-Corp Owners W-2 income: $400,000 –Employee 1 age 28 earning $35,000 –Employee 2 age 35 earning $45,000 2009 Maximum DB contribution for owner: $162,400 –DB Contribution for Employee 1: $4,000 –DB Contribution for Employee 2: $8,100 –93% of contribution for John Annual income tax savings for John: $61,700* Retirement accumulation for John at 62: $1,655,000 Annual Benefit for John in retirement: $136,500 *Assumes 38% combined State/Federal marginal rate

10. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 10 Paul, Age 60, Mary, Age 58 Management Consultants, C-Corp Married Couple in Business Together 5 years from retirement W-2 Income: $490,000 ($245,000 each) Total annual DB contribution: $351,800 – $171,800 towards Pauls Retirement – $180,000 towards Marys Retirement Annual combined income tax savings: $133,700 Accumulation at retirement: –Paul: $1,103,000 –Mary: $1,156,000

11. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 11 Susan, Age 56, Professor at Biz School Wants to Secure Retirement with Side Income, Sole Prop In addition to university salary, Susan has self-employment income from consulting & serving on 2 corporate boards Annual self-employment earnings after paying self-employment tax: $150,000* Maximum DB contribution for 2009: $150,000 Annual tax savings: $57,000 –combined marginal tax rate of 38% DB Accumulation at age 62: $1,230,000 –6 years, 5 - 7% rate of return Annual DB Benefit: $101,400 * High 3-year average, after payment of self-employment

12. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 12 Building Your Business in Todays Economy What We Deliver Ongoing Support Training for Financial Professionals Sales Presentations Quarterly e-newsletters Client & Advisor Communications Sales Support & Plan Design Advisor Website, Calculator & Proposal System Sales Support & Client Marketing Materials www.OnePersonPlus-EP.com Ideal Clients Proposal Generator Advisor and Client Brochures Sales Kit

13. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 13 Building Your Business in Todays Economy Cultivating the Right Centers of Influence Deliver Training and Continuing Ed to CPAs, Attorneys

14. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 14 Prospecting for $1MM Accounts Independent Consultants Board of Directors –Board fees qualify as self-employment income –Income is not necessary to maintain life style Self-Employed Spouses with Second Incomes –The CPA and Advisor typically forget that the self-employed spouses second income can be sheltered Software programmer Therapist Sales rep Paralegal Technical writer

15. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 15 University Professors with Consulting Contracts –Business, Engineering, Medical Schools, Economics Dept –Bios on the university Web site Physicians –Anesthesiologists –Dentists –Emergency Room doctors –Radiologists –Vets Prospecting for $1MM Accounts

16. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 16 CPAs, a Great Referral Source –Create awareness, uncover qualified small business clients –Help CPA identify high net worth clients who have a problem to solve – consultants, doctors, dentists, etc –Present to groups of CPAs Attorneys, another Great Referral Source –Estate planning attorneys –Patent attorneys –Attorneys who assist business owners to sell a business Prospecting for $1MM Accounts

17. In-43793 (4/08) AXA Advisors, LLCFor presentation to financial professionals only 17 Closing Your Sale 1.Run a proposal online: www.OnePersonPlus-EP.com 2.Present to client 3.Request a customized proposal: 1-877-677-6267 4.Discuss with clients CPA Dedicated DB on a conference call 5.Complete Set-Up Questionnaire/Send to Dedicated DB With Set-Up Fee ($1,250 for 1-person plan) 6.Receive Adoption Agreement for signature 7.Open investment account