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Wolf-howl.comAtlasWebService.comSEOClass.com Are Paid Links Evil A Tale of Propaganda and Fear, Uncertainty and Doubt Michael Gray – SES San Jose – August.

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Presentation on theme: "Wolf-howl.comAtlasWebService.comSEOClass.com Are Paid Links Evil A Tale of Propaganda and Fear, Uncertainty and Doubt Michael Gray – SES San Jose – August."— Presentation transcript:

1 wolf-howl.comAtlasWebService.comSEOClass.com Are Paid Links Evil A Tale of Propaganda and Fear, Uncertainty and Doubt Michael Gray – SES San Jose – August 2007

2 wolf-howl.comAtlasWebService.comSEOClass.com Google is Not the Government

3 wolf-howl.comAtlasWebService.comSEOClass.com Dont Listen to Corporate Propaganda

4 wolf-howl.comAtlasWebService.comSEOClass.com Googles Version of Advertising

5 wolf-howl.comAtlasWebService.comSEOClass.com Google developed an algorithm based on links They expect you to change your business model and implementations to compensate for flaws in their algorithm Google made 1.12 billion dollar profit 2 nd Quarter 2007 Google expects you to sacrifice income and profitability to compensate for their flaws They expect you to do it for free!!!

6 wolf-howl.comAtlasWebService.comSEOClass.com The Trail of Lies for No-Follow No follow was developed to combat blog spam 3 Months after no-follow was widely adopted Google changed the rules Google took advantage of the entire web publishing world for their own goals

7 wolf-howl.comAtlasWebService.comSEOClass.com What Constitutes a Paid Link How can you know the context of the link

8 wolf-howl.comAtlasWebService.comSEOClass.com Why is Google Opposed to Paid Links Paid Links Work Its nearly impossible to rank in any competitive SERP without paid links … Unless you are Wikipedia Google runs a competitive advertising product By eliminating competition Google insures the profitability of their product

9 wolf-howl.comAtlasWebService.comSEOClass.com Creating Fear Uncertainty and Doubt Google tries to convince you that by buying or selling paid links, you are breaking the law or being unethical Google creates fear of losing your rankings and traffic by being removed from their index, if you dont follow their guidelines

10 wolf-howl.comAtlasWebService.comSEOClass.com Google Has Overstepped its Boundaries According to Google their mission is to organize the worlds information Googles mission is not to tell you how to build and implement your website Googles mission is not to tell you how to buy or sell advertising Googles mission is not to tell you how to run your business

11 wolf-howl.comAtlasWebService.comSEOClass.com thank you

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