1. 2013 entry template BEST USE OF ADVOCATES AT AN EVENT

2. Building event buzz with an advocate swarm You can draw crowds and manage events as good as any other marketing pro. But nothing makes an event more memorable than a crowd of advocates that infuse every keynote, session and reception with their passion and excitement. The winner of this award mobilized their advocates to transform the standard B2B event, such as a conference or user group, into an extraordinary gathering of enthusiasts.

3. BEST USE OF ADVOCATES AT AN EVENT What were your goals for mobilizing your advocates at event(s) in 2013? Write your answer here.

4. BEST USE OF ADVOCATES AT AN EVENT How did you mobilize your advocates to participate before, during and after the event(s)? Write your answer here.

5. BEST USE OF ADVOCATES AT AN EVENT What were the results of your efforts to get your advocates involved in the event(s) in 2013? Write your answer here.

6. BEST USE OF ADVOCATES AT AN EVENT Additional information: Please provide any additional information you think is relevant to this award.

7. BEST USE OF ADVOCATES AT AN EVENT Multimedia: Pictures, screenshots, videos, links, etc.