1. Canada India Education Council (CIEC) by Husain F. Neemuchwala September 23, 2010 Maximizing your ROI (Return on India)

2. Outline Background information Reflections on Canadas education efforts in India Opening of Indias doors (Right to Education bill | Bill 57 Foreign Providers Act) Showcase | Highlight recent developments (US-IEC, IAEC...) The time to act in NOW Working together to become the destination of choice for Indian students

3. Global Destination of International Students Canadas share as a host country is only 5% Source: Project Atlas 2007: Institute of International Education

4. Mexico has recently overtaken Germany in 10 th spot Top 10 Countries of Origin of Foreign Students in Canada

5. Reflections on the Canada-India education corridor Operating below optimal potential Canada less known brand in India. Need quantum leap Areas of collaboration besides recruiting include academia-industry cooperation, use of alumni networks... Review & re-engage this dynamic education corridor

6. A quantum leap required in promoting brand Canada Need to increase our promotional efforts compared to competitors from countries Imperative in the light of new developments in India and a better reflection of ALL our Institutions. No co-relation between economic benefits ($6.5B) and our budget in terms of brand promotion (roughly $1M)

7. Enriched Academia | Industry Cooperation Besides on-going collaborative programs| projects, we could also look at mutually rewarding areas such as VET areas, co-op programs and create customized corporate training solutions. Several Indo-Canadian companies requiring skilled employees such as TCS, ICICI, Deloitte, Scotia Bank, Bombardier...& more.

8. In expensive marketing options Pre-planned school drop in visits (engage | reward HS Counsellors, student interaction) Pre-planned Alumni networking receptions (makes $$ sense to maintain up to date database) Combined approach (agents?, rep office?, fairs?,) Reach out using social networking tools (students meeting ground...FB, Orkut, Ishtyle & many more)

9. Review the Canada-India education corridor Fact: Canadian official position towards India remains elusive and at times inconsistent. Fact: We need to maintain our genuine desire and commitment to realize educational partnerships. Fact: Currently, 28 or so active partnerships between Canada-India

10. 2. WEAKNESSES & REMEDIAL MEASURES 10 Courtesy: Prof R Natarajan, AICTE & Former Director, IIT Madras 1. STRENGTHS 3. OPPORTUNITIES & CURRENT STATUS 4. THREATS & CURRENT STATUS

11. 1. STRENGTHS Engineering is popular option of study for youth The private sector has created significant capacity in terms of the number of institutions and intake (approx. 80% of total capacity). Increasing involvement of Industry Associations (CII, FICCI, ASSOCHAM, NASSCOM) to partner and collaborate with academic institutions. Accreditation initiatives of NBA & NAAC are serving to promote quality improvement in technical institutions.

12. 2. WEAKNESSES & REMEDIAL MEASURES While there are islands of excellence, these are few and between. Lack of interest among graduating engineers to pursue research degrees or Teaching careers...due to lucrative jobs available in private IT sector). Creation of acute shortage of qualified and competent faculty, especially in ICT areas.

13. 3. OPPORTUNITIES & CURRENT STATUS For setting up high-quality Indian institutions – sponsored off-shore campuses. IT tools are becoming available for Technology enhanced Learning to broaden scope for Technical Education. Distance Education possibilities for Continuing Education. Networking of Technical Institutions at different levels for mutual benefit, sharing of resources and undertaking major projects.

14. 4. THREATS & CURRENT STATUS In the emerging scenario, quality concerns need to be addressed urgently. Increasing competition from International players. The non-uniformity in distribution of Technical Institutions in the country causes regional imbalances & inter-state migration of students. Technical Institutions in the rural and industrially backward areas are not as popular with students, leading to unfilled capacities in some Institutions.

15. India: Quick statistics Population 1.3 Billion, 1/3 rd below age 30 and growing middle class of 300 Million Over 100,000 Indians go overseas to study 18,064 Colleges |379 Universities Only 1 University (JNU-183 rd ) & 2 Institutions (IITs-57 th and IIMs-68 th ) are in Top 200. Need for quality education ! Huge potential exists! Indian Economy growing at 9 %

16. Opening of Indias doors Indias intention to become the hub of knowledge in the world by using education diplomacy... Prof. Balbir Sahni Foreign Education Providers Bill Under the bill, foreign education-providers will be allowed to operate in India but not allowed to repatriate any profits Right to Education Act Education is the birthright of every child in India

17. Highlighting recent developments India-US Education Council India-Australia Education Council Singapore-India Education Council... Other countries lining up...

18. Previous mis-steps |in-actions have created vacuum Use opportunity to strengthen Canadas weak brand Cure for Provincial Governments budget woes Significant Federal revenue ($6.5B) Another countrys misfortune (Australia) could be a blessing for Canada Both Governments are very interested (MOU signed at G20 in Toronto) The time for Canada to act in NOW

19. CIEC is a national, not-for-profit, membership based, event driven organization established to operate exclusively within the burgeoning Canada-India education corridor, enhance ties and create opportunities for institutions and learners from both countries. CIEC plans to meet its mandates by combining a mix of corporate governance with the benefits of a public- private partnership balanced with a gentle yet assertive entrepreneurial methodology to remain independent and maintain financially sustainability. Creation of the Canada India Education Council (CIEC)

20. Laying the Foundation Past 'Synergy', 'Ed-Mission' & 'unFAIR' events conceived and conducted under previous banners has resulted in meaningful ongoing activities to be continued by CIEC India Spring Expo (2004) Synergy 2007Ed-Mission 2008 India Spring Expo (2005) Synergy 2008Ed-Mission 2010 Fall Asia Middle East (2005) Synergy 2009Ed-Mission 2011 Spring Asia Middle East (2006) Synergy 2010 (today) (planned for Spring) Fall Asia Middle East (2006) Fall Asia Middle East (2007 )

21. Objectives to promote education ties between Canada and India…nationally ! to conduct recruiting opportunities, affiliations, partnerships, joint ventures & programming, organizing trade delegations and other areas of collaboration and facilitating offshore educational options. to be able to assist with respect to policies and programs using on the ground information and assets… to provide information | advice to institutions from both countries … to regularly organize Indian Counselor (FAM) tours … to mobilize resources and assets online … to create a clearing house of information and develop an interactive database and meeting ground… to deliver value by personally visiting and meeting every member annually to share sector updates, discuss membership benefits, solicit feedback and share potential opportunities…. to become the go to organization and work with partners such as SICI, AUCC, ACCC, CBIE…

22. Member Services Rep. Offices in India (3 cities by 2011) Participation on Ed-Mission, Synergy, unFAIR… Link | exposure on CIEC website One-call access in both countries (operational by 2011) On the ground expertise (hiring full time expert) Receptions, Networking events & Delegations $1Million Scholarship program (create pool of prospects) On site visits (at least once per year) Invite or attend Familiarization Tours Stay connected electronically (FB, Linked In, Twitter…)

23. Simple tips Use existing & available resources | tools. Appearance simply not enough. Presence (semi | permanent required) Reach out, Recruit, Retain, Reward, Repeat !

24. Membership categories Members representing both countries. Eligible institutions must meet Federal guidelines. 12 Members signed by already since June 2010 (UWO, U Sask, Durham, U Regina, Deloitte, Scotia, Shastri Inst….) Academic Members $3400 Corporate Members $3900 Individual Members $1500

25. CIEC Committees & Leadership Committees 1) Academic Relations (led by Dr. Sheila Embleton) 2) Recruitment 3) Student |Faculty Exchange 4) CSAC (Cross Sector Advisory Cmte incl. political) Leadership 1) Governing Council 2) Board of Directors

26. CIEC: Executive team Chairman Honourable Pierre Pettigrew, PC Past Federal Trade Minister President & CEO Kam Rathee Past President C-IBC Executive Director & COO Husain F Neemuchwala Founder-ICE Past chair, C-IBC Ed. Committee ICCC Trade SME

27. Thank you ! Husain F Neemuchwala Executive Director & COO, CIEC P: (647) 500 7011 Husain@CanadaIndiaEducation.com www.CanadaIndiaEducation.com