1. Media used WW by Scitex customers Gennady Simanovsky Updated on November 10, 2008

2. Content and Purpose Should give us feel what are the most used substrates in regions Kind of guesswork based on interview most experienced Application/Marketing people that know almost customers in their regions

3. Asia Pacific. Media and applications - primary Media category Applications % used XL 1500 GrandTJ 8500TJ 8300 XP 5300 XP 2700 1 Self adhesive Vehicle wraps, car/bus/truck/ fleet, POP (mounted), murals, billboards (vertical rotated), floors, windows 14%5%7%90%5%10% 2 Film & Synthetic paper Bus shelters, airport ads, POP, street ads 2%85%1%8% 3 Paper POP indoor & outdoor, Windows, Bus shelters Billboard, street signage, murals 2%5%1% Windows and indoor decoration, street signage, billboards 4 Banners 1-1.5 $ Banners, POP, flags, truck covers, wall murals, street signage, billboards 80%95%1%8%95%80% 5 Specialty Fine arts 2%1% Large photographs Floor cover

4. Europe. Media and applications - primary Media category Applications % used XL 1500 GrandTJ 8500TJ 8300 XP 5300 XP 2700 1 Self adhesive Vehicle wraps, car/bus/truck/ fleet, POP (mounted), murals, billboards (vertical rotated), floors, windows 7%2%10%20%6%11% 2 Film & Synthetic paper Bus shelters, airport ads, POP, street ads 1% 25%4%2%6% 3 Paper POP indoor & outdoor, Windows, Bus shelters Billboard, street signage, murals 17%22%40%73%22%24% Windows and indoor decoration, street signage, billboards 4 Banners Banners, POP, flags, truck covers, wall murals, street signage, billboards 75% 2% 70%57% 5 Specialty Fine arts 0% 3%1%0%2% Large photographs Floor cover

5. Latin America. Media and applications - primary Media category Applications % used XL 1500 GrandTJ 8500TJ 8300 XP 5300 XP 2700 1 Self adhesive Vehicle wraps, car/bus/truck/ fleet, POP (mounted), murals, billboards (vertical rotated), floors, windows 27%20% 50% Except vehicle wrapping 60%N/A 2 Film & Synthetic paper Bus shelters, airport ads, POP, street ads 1%010% N/A 3 Paper POP indoor & outdoor, Windows, Bus shelters Billboard, street signage, murals 2%030%20% N/A Windows and indoor decoration, street signage, billboards N/A 4 Banners Banners, POP, flags, truck covers, wall murals, street signage, billboards 70%80%10% N/A 5 Specialty Fine arts 00?? N/A Large photographs Floor cover N/A

6. Media category Applications % used XL 1500 GrandTJ 8500TJ 8300 XP 5300 XP 2700 1 Self adhesive Vehicle wraps, car/bus/truck/ fleet, POP (mounted), murals, billboards (vertical rotated), floors, windows 15% + 8% Window 20%0%17%0%14% 2 Film & Synthetic paper Bus shelters, airport ads, POP, street ads 1%0 16% (styrene) 25% (backlit) 10% (styrene) 0%4% 3 Paper POP indoor & outdoor, Windows, Bus shelters Billboard, street signage, murals 2%038%26% 0% 22% Windows and indoor decoration, street signage, billboards 4 Banners Banners, POP, flags, truck covers, wall murals, street signage, billboards 50% + 20 % mesh 80%22%44% 70 % PE Banner + 30% PVC Banner 60% 5 Specialty Fine arts 000% Large photographs Floor cover North America. Media and applications - primary

7. WW average Media category Applications % used XL 1500 GrandTJ 8500TJ 8300 XP 5300 XP 2700 1 Self adhesive Vehicle wraps, car/bus/truck/ fleet, POP (mounted), murals, billboards (vertical rotated), floors, windows 17%12%17%47%3%12% 2 Film & Synthetic paper Bus shelters, airport ads, POP, street ads 1% 40%6%1%6% 3 Paper POP indoor & outdoor, Windows, Bus shelters Billboard, street signage, murals 6%5%28%30%7%16% Windows and indoor decoration, street signage, billboards 4 Banners Banners, POP, flags, truck covers, wall murals, street signage, billboards 74%82%9%16%88%66% 5 Specialty Fine arts <2%0%6%1% 0% Large photographs Floor cover

8. Summary As expected PVC banner is most usable material For roll to roll printers and this is a critical mass. Could be opportunity to be replaced by green & cheap materials. Synthetic papers, films & backlit seems have great potential for MSS as demand relatively poor covered till now. Reflected by low percentage specialties like textiles, carpets etc. remains niche along years, however some customers successfully used this niche and print only specialties.