1. Mobile Captions Company LLC5
8/10/2009 1

2. “..Grandpa, can you hear me?? I said, CAN YOU HEAR ME ??
The Problem
“..Grandpa, can you hear me??
I said, CAN YOU HEAR ME ??
Tired of yelling? Tired of not understanding?
37 (X 2) million Americans relate !

3. A Valuable Service – A High Profile Group
Captions on cell phones for the hearing impaired (like TV captions)
MCC provides end-to-end solution (phone app and server) and 2nd level customer service
Based on patent-pending technology
Subsidized service – the users do not pay for it
First single-device mobile solution

4. Enthusiastic Users
“..if captions were available on a cell phone, they would be instantly adopted…”
Ed O’Brien, Board Member, Hearing Loss Assoc. of America (HLAA)
“Thanks for your company's work in captioning over cell phones.  This sounds to be an exciting technology for us.”
Claude Stout, Executive Director, Telecommunications for the Deaf and Hard of Hearing, Inc.

5. MCC CapStreamTM Demo Click on picture to start clip
These captions are being sent over the air
Slowed down at an older person’s request !

6. 37 Million with Hearing Trouble
Fast-Growing U.S. Hard of Hearing Market
37 Million with Hearing Trouble
Hearing Aids – 4.3m
Oral Deaf M
Subsidized Assistive Technology ~ 200K
Subsidized
Hearing
Aids
Oral Deaf AT

7. Current Services Landline Captioned Services – (special equipment)
IP Relay Service (internet, 2nd phone for voice)
Video Relay Service (requires sign language)
Mobile IP Relay (requires data plan and 2nd phone)
CapTel Phone
MCC Phone

8. Assistive Technologies – Fast Uptake
History shows that the market will respond very quickly to a better technology.
Video Relay Service took off – uses signing
From 0 to 10M minutes/month in 7 years
IP Relay – uses internet to deliver text
From 1M to 7M minutes per month in 3 years
Captel took away from traditional TRS immediately

9. User Unfriendly Getting equipment is regulated or expensive
Set-up is cumbersome
Services lack functionality – text only, can’t use your own #, need two devices, coverage area
Operator intrusion
Stigma

10. MCC: Changing the Game
Complete independence – mobility, from and to any phone
One phone to use your own voice and to hear the other person’s voice (Wow !)
Automatic relay set up – transparent operator
Restores phone calling to nearest “natural” state of any of the relay services
Features
No data plan
Save, scroll
Text size, emoticons, colors
Textmails

11. Go to Market Strategy TRS Partners (FCC and state reimbursement)
Sprint Relay
Hamilton
Stellar
Purple
Network Partners (network service provider)
Sprint
Jitterbug
Qualcomm
Direct Sales: web, trades shows co-op

12. Client Server Architecture
Network Partner
Internet
Remote Party
PSTN
MCC Relay App
MCC Server
MCC Captioning User
MCC Handset App
caption provider
Confidential & Proprietary to Wireless Caption, Inc.

13. End to End Solution
Reliable, near real-time transfer of text over the wireless infrastructure
Handset Client Application
Manages UI during call
Small footprint, downloadable
Many user features; font size, speed, scroll, save and retrieve, format, colors, etc.
Relay Application
MCC server interfaces with captions provider’s system
Relays text into network infrastructure
Monitors network, customer activity, etc.

14. Roadmap Increase in phone selection Expansion to other countries
Use of Data Channel
Establish MCC relay centers
Expansion to other networks
Expansion to other applications (translation, noisy environments)
Use of server based voice to text translation based on training for frequent callers
Integration with other services

15. MCC Partnership Opportunity
Early funding would make a big difference for negotiation and timing
Technology partnerships would allow us to leapfrog current technology and offer services to a much wider market faster
Synergy with other product offerings (technology or market channels) would enhance profitability

16. Senior Management Team
Jan Dehesh, Chairman
Former CIO, VP International Bus. Dev., Qualcomm
Board Member GoAmerica (former)
President, Statmon Technologies (network monitoring)
Jonathan Masters, President
Co-founder, CFO Integrated Devices, 4G silicon
Co-founder, CFO/COO Lakshmi venture group
Senior Consultant Deloitte Consulting
D. Sue Decker, VP Marketing and Sales
Former General Manager – ATT Accessible Communications
Managed telecom services for the deaf and HOH including: state relay services, internet relay and video relay service
FCC Interface
Board Member, GoAmerica (former)

17. Advisory and Board Team
Mr. George Grobar, Board Member
Former SVP and CEO of Disney Mobile.
Customized handsets as well as industry-leading data services, content and utilities.
Mr. Adam Gould, Senior Advisor, Technology
Former SVP NextWave, CTO and VP engineering of Nokia CDMA
Wonsik Kim, Handset Technology
Formerly with Kyocera, LG and SK Teletech, Korea
Kim Mettache, Sales
Chapter Founder and President, Association of Late Deafened Adults (ALDA), Hearing Loss Association of America (HLAA), and Voice Carryover Outreach Specialist, for CSDVRS.

18. Mobile Captions Company LLC
Thank You !
Mobile Captions Company LLC 5 18 18

19. Telecom Relay Service (TRS) Funds
Over $1 billion from states and FCC (FCC fund is $861 million in 2009)
$300 million for text based services, about $250 million is from the states
State & Federal funds pay net 30 days

20. Economic Fundamentals
$ 1.68 Reimbursement (FCC rate)
1.10 to Caption Provider
$ to split between MCC and TRS provider (customer pays normal cell plan costs)
MCC model assumes $ per minute to MCC
Major variable cost is SMS
Model assumes $.15 per minute
Since a carrier is involved in both; strategy is to trade one for the other.
Objective is break even at 8,000 subs.

21. Funding Milestones (First $1.5M)
Finalize network contract
Finalize distribution partnerships
Complete software development and testing
Operations infrastructure: call center, logistics, etc.
Launch service
Another $1M needed after launch for working capital

22. Assistive Technologies

23. US Adults with Hearing Trouble
Favorable Demographics
US Adults with Hearing Trouble
Total
Source: National Health Survey, 2006 Table 11

24. Cell Phone Consumer Trends & Behaviors
2 year service contracts are being challenged by no contract options e.g. Jitterbug
Consumers are used to purchasing new phones & switching companies
MCC and partners may offer consumer incentives to switch

25. Sprint Relay Web Site