1. Using Media ’09/’10 Blok 2 Werkcollege 3

2. OPDRACHT 1-Events(60 minutes) Sit in a group with people who have the same client as you go through the events you have all come up with –Discuss the pros & cons of these events –Create a team agenda with 10 – 5 events over the coming year Choose 3 events from this agenda that you could use to promote your client –Outline how you might exploit these events and why you think they are effective Present this to the class

3. Huiswerk, volgens manier 1 Prepare your creative concept + your initial media mix + Week-opdracht 3

4. Huiswerk, volgens manier 2 Prepare your creative concept + your full storyboard + Week-opdracht 3

5. UITLEG WEEKOPDRACHT 3 Traditional / new media integration Find 2 examples of communication campaigns where traditional and “new” media have been integrated –One good example –One bad example Decide why the good is good and the bad is bad Bring your ideas AND the campaign examples to next week’s lesson