1. IMPORTANCE OF RESEARCH Lesson 3 Practical Research in Daily Life 2

2. Directions: Read and comprehend the selection below. After understanding the selection, write your insights about the selection on the space provided.

3. Family is the single most important influence in a child's life. From their first moments of life, children depend on parents and family to protect them and provide for their needs. Parents and family form a child's first relationships. They are a child's first teachers and act as role models in how to act and how to experience the world around them. By nurturing and teaching children during their early years, families play an important role in making sure children are ready to learn when they enter school. Children thrive when parents are able to actively promote their positive growth and development. Every parent knows that it's sometimes difficult to do this important work without help, support, and additional resources (Cowell, 2017).

4. Why quantitative research is important? Basically, quantitative research is important because it is used to populate statistics from a high-volume sample size to gain statistically valid results in customer insight. Hence, quantitative customer research incorporates a survey-based approach to gain feedback in relation to a population’s ideas and opinions. It’s important to ensure a suitable sample size is used to gain accurate and trustworthy results (International Research Marketing, Inc., 2018).

5. In addition, people do research because there is a must to identify the problems of the deteriorating quality of the community as a whole. By doing so, they can be addressed systematically and actual decisions are assured to be sound. In many cases, innovative teaching strategies, great inventions, and empirical interventions for community progress are product of researches.

6. In the Area of Accounting, Business and Management (ABM)  Student researchers can design new marketing strategies to improve product and services. It can help ensure that the development of product is truly anchored to the demand.  ABM researchers can also help a business determine whether it is the proper time to open another branch of businesses is. In this way, it may also help a small business decide if a procedure or strategy should be changed to meet the requirements of the customer base.

7. In the Area of Accounting, Business and Management (ABM)  It determines customer’s preferences, helps establish the most feasible location, delivers quality goods and services, analyzes what the competitors are doing, and finds ways on how to continuously satisfy the growing and varied needs of the clients.

8. In the Field of Science, Technology, Engineering and Mathematics (STEM)  Students may conduct researches to obtain significant information about disease trends and risk factors and to know results of various health intervention, patterns of care and costs of health care and use.  It is also needed in evaluating experiences in clinical practice in order to develop mechanism for best practices and to ensure high-quality patient care.

9. In the Field of Science, Technology, Engineering and Mathematics (STEM)  For engineers, architects and other builders, results of quantitative research can help develop new structural design, which are fitted to the current trends, and these can as well contribute to have efficient results in the field of construction.

10. In the Field of Humanities and Social Sciences (HUMSS)  Quantitative research may provide solutions to the social problems directly felt by the people.  Researches in this field deal more on societal behaviors and social issues such as stress, work ethics, organizational commitment, leadership style, child labor, teenage pregnancy, human trafficking, to drug addiction and other forms of criminality.

11. In the Field of Humanities and Social Sciences (HUMSS)  Social Science researches help understand the social interactions that may lead to the formulation of a new theory and practices that contribute to societal development and welfare.

12. In general, quantitative research can help understand and evaluate or assess the things around us. Thus, it provides explanation and justification for decisions and actions. Finally, it gives opportunity to discover different means of identifying problems in the society and providing effective solutions to the identified problems (Babbie, 2012).

13. Directions: Cite situations where quantitative research helps solve problems in the different fields (HUMSS, ABM, STEM, and TVL).

14. Directions: Based on the given discussions, state the importance of quantitative research through an acrostic using the word, “QUANTITATIVE.” Quest for data, clear and precise, Understanding patterns, a fruitful device, Analyzing numbers, a rigorous art, Navigating facts, where insights start, Tackling questions with methods exact, Integrating measurements, no detail abstract, Testing hypotheses, with evidence in sight, Informed decisions, based on numbers right, Validating findings, with statistical might, Evaluating trends, to shed a clear light.

15. KINDS OF VARIABLES

17. What is Variable?  Variable refers to changing qualities or characteristics of persons or things like age, gender, intelligence, ideas, achievements, confidence, etc.  It is from the root word “VARY” which means to undergo changes or to differ from.

18. AB C Effect (dependent variable) Cause (independent variable) Other Factors (Extraneous variable)

19. Kinds of Variable  Independent Variables (IV)  Dependent Variables (DV)  Extraneous Variables (EV)

20. Independent Variables (IV)  are those that are suspected of being the cause in a causal relationship. If you are asking a cause and effect question, your IV will be the variable (or variables if more than one) that you suspect causes the effect.

21. There are two types of Independent Variable:  Active independent variables -are interventions or conditions that are being applied to the participants.  Attribute independent variables- are intrinsic characteristics of the participants that are suspected of causing a result.  Independent Variables are usually called predictor or criterion variable. It is known as the CAUSE

22. Dependent Variables (DV)  are those that are influenced by the independent variables.  are variables that depend on or are influenced by the independent variables.  are outcomes or results of the influence of the independent variable. The dependent variable receives the intervention.  Dependent Variables (DV) are usually called OUTCOME or EFFECT variables

23. Extraneous Variables (EV)  can be age, gender, or personality traits may suddenly surface to create effects on the relationship of the two basic variables (IV & DV).  Intervening variable is a kind of extraneous variable that directly establishes the link between IV and DV. It is the primary cause of the change in DV.  There is a special class of extraneous variables called confounding variables. Confounding variables can affect how IV acts on DV, which can lead to a false result or effect on DV.

25. 1.You water three sunflower plants with salt water. Each plant receives a different concentration of salt solutions. A fourth plant receives pure water. After a two-week period, the height is measured. 2. Josh has set up his experiment. Each subject is brought into a little room and is shown two of six different videos. Josh measures their reaction to each video and then their reaction overall. Josh expects that he will see the women react more positively to the videos they believe are most romantic. Not only that, but he believes that if he shows a woman two proposals that most women believe are really romantic, then she’ll have a higher reaction level overall than someone who is shown only one really romantic video and one that’s, well, sort of romantic. But what happens if the women who are shown two really romantic proposal videos are put in a room that’s much warmer than the other women? Or what if they are given a red rose before going into the room but the other women aren’t?

26. Directions: Identify the type of variable described/defined in the given statements. Write your answers on the space provided before each number. 1. It is a variable that is considered as a cause in a causal relationship. 2. It is a variable that is influenced by the independent variables. 3. A variable that can be age, gender, or personality traits may suddenly surface to create effects on the relationship of the two basic variables (IV & DV). 4. A variable can affect how IV acts on DV, which can lead to a false result or effect on DV. 5. A variable that refers to the moods, or intelligence of the subject.

27. 6. A variable that pertains to nature of the place: smelly, chilly, cold, hot, spacious, and the like. 7. These are interventions or conditions that are being applied to the participants. 8. are intrinsic characteristics of the participants that are suspected of causing a result. 9. It refers to the “changing qualities or characteristics” of person or things like age, gender, intelligence, ideas, achievements, confidence, etc. 10. It is a kind of extraneous variable that directly establishes the link between IV and DV. It is the primary cause of the change in DV.

28. 1.Independent variable 2.Dependent variable 3.Extraneous variable 4.Confounding variable 5.Participants variable 6.Situational variable 7.Active IV 8.Attribute IV 9.Variable 10.Independent Variable

29. Happy Researching Everyone!