1. Mercedes Benz Mercedes Social media marketing Strategy

2. Table Of Content Introduction History Products Objectives of Social Media Marketing Marketing Strategy Approach Achievement Result

3. Introduction Mercedes-Benz a German auto mobile Manufacturer. Founded In 1926 Headquaters – Stuttgard, Germany. Founder- Karl Benz And Gottlieb daimler

4. First Model Mercedes Benz 8/38 PS (1927)

5. Products Vehicles Buses Coaches Trucks Yachts

6. Objectives of Social Media Marketing Listen Talk Energize Support Embrace

7. Segmentation AS A PREMIUM BRAND, MERCEDES-BENZ STARTED TO USE A THOROUGHLY PLANNED AND PERFECTLY EXECUTED MARKET SEGMENTATION ALONGSIDE SKILLFULLY DESIGNED DIGITAL MARKETING TO REACH, INFLUENCE AND ENGAGE WITH A YOUNGER LESS-AFFLUENT CONSUMER BASE MORE OR LESS SINCE 2011

8. Marketing Strategy Brand Image And Positioning Product portfolio and product Image Innovation And Technology Customer Experience

9. Approach Facebook Instragram Twitter Youtube Official Website HashTag On Social Media

10. Achievement Knowledge about Customer Need and Satisfaction New Idea Generation And Implementation Capture A Good Market Share Hold The Brand Image Beat Competitor

11. Result By employing each of those five objectives, particularly the social listening, in unique and innovative ways, Mercedes-Benz has created effective social media on a number of platforms and integrated customers into its market. Today, Mercedes-Benz serves as an example of successful and effective social media marketing.