1. & GARTNER REPORT SOIL CLAY 18th December 2021, Ho Chi Minh city
TEAM PRESENTATION
SOIL
CLAY
18th December 2021, Ho Chi Minh city
Prepared by Huynh Nhat Duat, Do Tuan Long, Ho Sy Tam, Ngo Kim Tuyen

2. OUR MISSION AND VISION VISION MISSION
To inspire the world with innovative and pioneer technologies that contribute to the world prosperity by creating the best products.
OUR MISSION AND VISION
MISSION
We commit to pioneering in innovations of technology, products, and solutions that inspire individuals worldwide to join our aspiration for creating a better world full of richer digital experiences

3. OUR CORE TEAM MEMBERS TAM HO LONG DO TUYEN NGO DUAT HUYNH
Chief Executive Officer
Chief Marketing Officer
Chief Operating Officer
Chief Financial Officer
TAM HO
LONG DO
TUYEN NGO
DUAT HUYNH
Tam has years of experience in managing large corporate teams and making important decisions.
Responsible for planning, developing, implementing and monitoring the overall business marketing strategy.
Responsible for ensuring that business operations are efficient and effective and that the proper management of resources, distribution of goods and services to customers and analysis of queue systems is conducted
Responsible for forecasting the organization's financial standing based on financial and operational data and reports provided by the finance and accounting teams and advising the CEO and board on strategic direction

4. VALUE HOW WE CREATE ENABLERS CREATION CREATED Demand forecast
Economic performance
Consumers & market access
Foster the R&D competence
Resourcefulness - Operational capability & capacity
Responsibility and sustainability
Sustainable returns
Consumer trust & value
Innovation & growth
Empowered team
Protected natural resource
Demand forecast
Operation management: Production, Investment, HR, R&D, Logistic
Sales & Marketing
Tax planning, Finances and Budgets
Predicted market growth
Demand forecasts
In-house manufacturing vs Contract manufacturing
Investment policy, HR cost, R&D
Marketing mix
Product segmentation strategy, Penetration pricing strategy
Transfer prices
Financial indicators

5. KEY BUSINESS STRATEGIES
Restructure organization, define the correct market strategies, and standardization of all processes
PHASE TWO 02
PHASE FOUR 04
PHASE THREE 03
STEP FIVE
PHASE ONE 01
Manufacturing expansion and R&D investment
Leading in strategic markets
Maximizing shareholder’s value

6. GEOGRAPHICAL FOOTPRINT Global technology shares (%)3 2 1 1
USA
16.6% 2
Asia
61.9% 3
Europe
21.5%
Tech 4
Tech 1
Tech 3
Tech 2
Tech 1
Tech 2
Tech 3
Tech 4
Source: Cesim market report from Round 0 – Round 7
Global technology shares (%)
Number of offered features

7. SOIL&CLAY’S KPI UP-TO-DAY RESULTS AT A GLANCE
9.25%
17.31%
0.02
Cumulative shareholder’s return (%)
ROCE (%)
N° of days of Inventory
Target: 8 – 9%
Target > 20%
Target < 30
28%
3.83
14.71%
Annual Revenue Growth (%)
Corporate Social Responsibility
Global market share (%)
Target: 20%
Target > 3.5
Target 14%
Source: Cesim results at Round 7

8. Target Market Determination
Business model transformation
Segmenting-Targeting-Positioning (STP)
Market Segmentation
Target Market Determination
Positioning
S&C marketing team will define our pricing and features based on the segmentation analysis of every single technology in a different market to position us as excellent competitiveness.
To target the initial market and segments with the higher demand based on the estimated growth to generate profitable sales
To continuously review the targeted market and segments by analyzing the actual results and market outlook after each round and make necessary changes to increase sales.

9. COMPETITIVE PRICING ANALYSIS
Business model transformation
COMPETITIVE PRICING ANALYSIS
OUR PRODUCT PRICING
Tech 1
1,271
1,271 – 1,750
-18.61%
PRICE (RMB)
RIVALS (RMB)
DIFF
Our product is % cheaper on average
22,687 k Products
Cheaper
12,024 k Products
More Expensive
10,663 k Products
COMPETITOR PRICING
Product in comparison:
Tech 1 in Asia market
AVG Pricing
AVG Demand
-28% of avg price, gain 61% of avg demand

10. MARKETING MIX 12.99% 17.86% 9.20% 14.71% USA MARKET ASIA MARKET
EUROPE MARKET
Market Share
Market Share
Market Share
1st
12.99%
17.86%
9.20%
High priority
abundant promotion budget
low price
appropriate promotion budget
less product feature offered
Product with latest technologies with the highest available number of features
appropriate promotion budget
medium pricing
medium pricing
product features offered with the latest technologies
Low priority
Global market share
14.71%
Source: Cesim results at Round 7

11. Supply Chain Decisions & Management
Factors
Supply Chain Decisions
Logistics
Demand & Production
Corporate Social Responsibility

12. Supply Chain Decisions & Management
Demand & Production
Network coverage forecasts
Market outlook
Market historical data analysis
Demand planning
Network coverage forecasts
USA
Asia
Europe

13. Supply Chain Decisions & Management
Demand & Production
Market outlook captured in the last 7 rounds.
Round
Region
Demand growth forecast
Transportation
Tariff
Production
Corporate Tax
Interest Rate
Currency 1
USA %
Europe
6 - 10%
31%
Fall
Asia %
$12 2
7 - 10%
38% 5%
Weak % 2%
18% 3
Slightly +
15%
Heavily -
Raise 0.5%
5 - 8% 4
-3%
Unchanged
-7%
22%
Fall 10% 5
20%
$15
Over 40% 6
Under 20%
Over 30%
rise
Strength 10% 7
8-15%
$25
Strength

14. Supply Chain Decisions & Management
Demand & Production
America:
Asia:
Highlights:
KPI:
Capacity utilization > 75%
No. days of inventory < 30 days
Production expansion to Asia
15 plants
4 plants
Capacity: 8.25 million units
Capacity: 2.2 million units

15. Supply Chain Decisions & Management
Demand & Production
Comparison of the costs and advantages of producing in-house versus contract manufacturing of each technology:
Technologies
In-house production
Contract manufacturing
Tech 1
Tech 2
Tech 3
Tech 4
In-house production
Tech 1
Tech 3
Contract manufacturing
Tech 2
Tech 4
Make-buy
Decisions
Tech 3
Tech 4

16. Supply Chain Decisions & Management
Demand & Production
Inventory value ($)
Sale Revenue ($)
365
No. days of inventory
-79%
Round 0Round 0
Round 1Round 1
Round 2Round 2
Round 3Round 3
Round 4Round 4
Round 5Round 5
Round 6Round 6
Round 7Round 7
No. days of inventory

17. Supply Chain Decisions & Management
Logistics
Products sold in each market are prioritized in the respective orders:
Market which has product own manufacturing;
Market with lower transportation cost;
Market with high-profit margin & sales revenue.
USA
ASIA
EUROPE

18. Supply Chain Decisions & Management
Corporate Social Responsibility (CSR)
Supplier selection processes
Select suppliers with good rate of sustainability.
Apply supplier training program about quality and CSR.
Target for suppliers:
To have public greenhouse gas emission reduction results with Carbon Dioxide Neutralization.
KPI
Sustainability rate > 3.55

19. THANK YOU
91, Ba Thang Hai St., Dist. 10
Ho Chi Minh city, Vietnam
Thank you for your time and attention. If you have questions or feedback regarding this report, please feel free to get in touch with responsible personnel specific to each department.
TAM HO
LONG DO
TUYEN NGO
DUAT HUYNH