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CESIM Global Challenge report

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Presentation on theme: "CESIM Global Challenge report"— Presentation transcript:

1 & GARTNER REPORT SOIL CLAY 18th December 2021, Ho Chi Minh city
TEAM PRESENTATION SOIL CLAY 18th December 2021, Ho Chi Minh city Prepared by Huynh Nhat Duat, Do Tuan Long, Ho Sy Tam, Ngo Kim Tuyen

2 OUR MISSION AND VISION VISION MISSION
To inspire the world with innovative and pioneer technologies that contribute to the world prosperity by creating the best products. OUR MISSION AND VISION MISSION We commit to pioneering in innovations of technology, products, and solutions that inspire individuals worldwide to join our aspiration for creating a better world full of richer digital experiences

3 OUR CORE TEAM MEMBERS TAM HO LONG DO TUYEN NGO DUAT HUYNH
Chief Executive Officer Chief Marketing Officer Chief Operating Officer Chief Financial Officer TAM HO LONG DO TUYEN NGO DUAT HUYNH Tam has years of experience in managing large corporate teams and making important decisions. Responsible for planning, developing, implementing and monitoring the overall business marketing strategy. Responsible for ensuring that business operations are efficient and effective and that the proper management of resources, distribution of goods and services to customers and analysis of queue systems is conducted Responsible for forecasting the organization's financial standing based on financial and operational data and reports provided by the finance and accounting teams and advising the CEO and board on strategic direction

4 VALUE HOW WE CREATE ENABLERS CREATION CREATED Demand forecast
Economic performance Consumers & market access Foster the R&D competence Resourcefulness - Operational capability & capacity Responsibility and sustainability Sustainable returns Consumer trust & value Innovation & growth Empowered team Protected natural resource Demand forecast Operation management: Production, Investment, HR, R&D, Logistic Sales & Marketing Tax planning, Finances and Budgets Predicted market growth Demand forecasts In-house manufacturing vs Contract manufacturing Investment policy, HR cost, R&D Marketing mix Product segmentation strategy, Penetration pricing strategy Transfer prices Financial indicators

5 KEY BUSINESS STRATEGIES
Restructure organization, define the correct market strategies, and standardization of all processes PHASE TWO 02 PHASE FOUR 04 PHASE THREE 03 STEP FIVE PHASE ONE 01 Manufacturing expansion and R&D investment Leading in strategic markets Maximizing shareholder’s value

6 GEOGRAPHICAL FOOTPRINT Global technology shares (%)
3 2 1 1 USA 16.6% 2 Asia 61.9% 3 Europe 21.5% Tech 4 Tech 1 Tech 3 Tech 2 Tech 1 Tech 2 Tech 3 Tech 4 Source: Cesim market report from Round 0 – Round 7 Global technology shares (%) Number of offered features

7 SOIL&CLAY’S KPI UP-TO-DAY RESULTS AT A GLANCE
9.25% 17.31% 0.02 Cumulative shareholder’s return (%) ROCE (%) N° of days of Inventory Target: 8 – 9% Target > 20% Target < 30 28% 3.83 14.71% Annual Revenue Growth (%) Corporate Social Responsibility Global market share (%) Target: 20% Target > 3.5 Target 14% Source: Cesim results at Round 7

8 Target Market Determination
Business model transformation Segmenting-Targeting-Positioning (STP) Market Segmentation Target Market Determination Positioning S&C marketing team will define our pricing and features based on the segmentation analysis of every single technology in a different market to position us as excellent competitiveness. To target the initial market and segments with the higher demand based on the estimated growth to generate profitable sales To continuously review the targeted market and segments by analyzing the actual results and market outlook after each round and make necessary changes to increase sales.

9 COMPETITIVE PRICING ANALYSIS
Business model transformation COMPETITIVE PRICING ANALYSIS OUR PRODUCT PRICING Tech 1 1,271 1,271 – 1,750 -18.61% PRICE (RMB) RIVALS (RMB) DIFF Our product is % cheaper on average 22,687 k Products Cheaper 12,024 k Products More Expensive 10,663 k Products COMPETITOR PRICING Product in comparison: Tech 1 in Asia market AVG Pricing AVG Demand -28% of avg price, gain 61% of avg demand

10 MARKETING MIX 12.99% 17.86% 9.20% 14.71% USA MARKET ASIA MARKET
EUROPE MARKET Market Share Market Share Market Share 1st 12.99% 17.86% 9.20% High priority abundant promotion budget low price appropriate promotion budget less product feature offered Product with latest technologies with the highest available number of features appropriate promotion budget medium pricing medium pricing product features offered with the latest technologies Low priority Global market share 14.71% Source: Cesim results at Round 7

11 Supply Chain Decisions & Management
Factors Supply Chain Decisions Logistics Demand & Production Corporate Social Responsibility

12 Supply Chain Decisions & Management
Demand & Production Network coverage forecasts Market outlook Market historical data analysis Demand planning Network coverage forecasts USA Asia Europe

13 Supply Chain Decisions & Management
Demand & Production Market outlook captured in the last 7 rounds. Round Region Demand growth forecast Transportation Tariff Production Corporate Tax Interest Rate Currency 1 USA % Europe 6 - 10% 31% Fall Asia % $12 2 7 - 10% 38% 5% Weak % 2% 18% 3 Slightly + 15% Heavily - Raise 0.5% 5 - 8% 4 -3% Unchanged -7% 22% Fall 10% 5 20% $15 Over 40% 6 Under 20% Over 30% rise Strength 10% 7 8-15% $25 Strength

14 Supply Chain Decisions & Management
Demand & Production America: Asia: Highlights: KPI: Capacity utilization > 75% No. days of inventory < 30 days Production expansion to Asia 15 plants 4 plants Capacity: 8.25 million units Capacity: 2.2 million units

15 Supply Chain Decisions & Management
Demand & Production Comparison of the costs and advantages of producing in-house versus contract manufacturing of each technology: Technologies In-house production Contract manufacturing Tech 1 Tech 2 Tech 3 Tech 4 In-house production Tech 1 Tech 3 Contract manufacturing Tech 2 Tech 4 Make-buy Decisions Tech 3 Tech 4

16 Supply Chain Decisions & Management
Demand & Production Inventory value ($) Sale Revenue ($) 365 No. days of inventory -79% Round 0Round 0 Round 1Round 1 Round 2Round 2 Round 3Round 3 Round 4Round 4 Round 5Round 5 Round 6Round 6 Round 7Round 7 No. days of inventory

17 Supply Chain Decisions & Management
Logistics Products sold in each market are prioritized in the respective orders: Market which has product own manufacturing; Market with lower transportation cost; Market with high-profit margin & sales revenue. USA ASIA EUROPE

18 Supply Chain Decisions & Management
Corporate Social Responsibility (CSR) Supplier selection processes Select suppliers with good rate of sustainability. Apply supplier training program about quality and CSR. Target for suppliers: To have public greenhouse gas emission reduction results with Carbon Dioxide Neutralization. KPI Sustainability rate > 3.55

19 THANK YOU 91, Ba Thang Hai St., Dist. 10 Ho Chi Minh city, Vietnam Thank you for your time and attention. If you have questions or feedback regarding this report, please feel free to get in touch with responsible personnel specific to each department. TAM HO LONG DO TUYEN NGO DUAT HUYNH


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