1. Apple Inc. History, Products & Services, Competitors and Strategies. Group : 09

2. 1 Md. Raseduzzaman ID # 1910085739 2 Hasibur Naher Sarna ID # 1910085741 3 Md. Shariful Islam ID # 1910085742 Group-09 2 NEXUS Group’s Members List

3. AGENDA Group-09 3 1 History 3 Strategies 2 Products & Services 4 Competitors

4. Group-09 4 COMPANY PROFILE  Headquarter – Apple Park in Cupertino, Califonia.  Founded – April 1. 1976; 43 years ago.  Founders - Steve Jobs, Steve Wozniak & Ronald WayneSteve JobsSteve WozniakRonald Wayne  Current CEO – Tim Cook (2011-Present)  Number of locations – 500+ retail stores.  Number of Employees – 1,32,000 (2018)  Products - Macintosh, iPod, iPhone, iPad, Apple Watch, Apple TVMacintoshiPodiPhoneiPadApple WatchApple TV  Services - App Store, Apple Arcade, Apple Card,Apple MusicApp StoreApple ArcadeApple CardApple Music Steve Jobs (February 24, 1955 – October 5, 2011)

5. History

6. Group-09 6 1976 Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple started its journey from a garage. 1976 The Apple I went on sale in July 1976 and was market-priced at $666.66. 1977 The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire. HISTORY 1976-1984 : Founding and Incorporation 1984

7. Group-09 7 1984 The Model from Apple's "1984" ad, set in a dystopian future modeled, after set the tone for the introduction of the Macintosh. 1985 The Macintosh Portable was Apple's first "portable" Macintosh computer, released in 1989. 1989 In 1985 a power struggle developed between Jobs and CEO John Sculley, who had been hired two years earlier…. Jobs resigned from Apple and founded NeXT Inc. the same year. HISTORY 1984-1991 : Success with Macintosh 1991

8. Group-09 8 1991 1992 The Penlite is Apple's first prototype of a tablet computer. Created in 1992, the project was designed to bring the Mac OS to a tablet – but was canceled in favor of the Newton.Newton 1994 In 1994, Apple allied with IBM and Motorola in the AIM alliance. 1996 In 1996, Spindler was replaced by Gil Amelio as CEO and in 1997 purchased NeXT for its NeXTSTEP operating system and to bring Steve Jobs back.Gil AmelioNeXT NeXTSTEP HISTORY 1991-1997 : Decline and Restructuring 1997

9. Group-09 9 1997 At the January 1997 Macworld Expo, Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh and introducing Apple Store website.Macworld ExpoMicrosoft OfficeApple Store In 1997, Jobs acted as the interim CEO and began restructuring the company's product line 1998 2000-2007 On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Ive, who would later design the iPod and the iPhone. The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months.Macintosh 128K iMaciPodiPhone HISTORY 1997–2007 : Return to profitability (The Golden Era) 2007  2000 – iTunes  2001 – MAC OS released.  2001 – Announcing 1 st retail stores in Virginia and California.  2006 –Introducing the MacBook Pro, Apple's first laptop with an Intel microprocessor.MacBook ProIntel

10. Group-09 10 2007  Newly announced iPhone on display at the 2007 MacWorld Expo.MacWorld Expo  Apple Computer, Inc. named as "Apple Inc.".  This event also saw the announcement of the iPhone (270,000 iPhone units sold during he first 30 hours and it was called "a game changer for the industry".iPhone  ) and the Apple TV.Apple TV 2010 2011  iPhone 4  MacBook Air Laptop  iLife Suite  Mac OS X HISTORY 2007–2011: Success with mobile devices 2011  Mac App Store.  Jobs resigned his position as CEO of Apple. He was replaced by Cook and Jobs became Apple's chairman.

11. Group-09 11 2011 2007  On October 5, 2011, Steve Jobs died, marking the end of an era for Apple.  2011 to 2012, Apple released the iPhone 4S and iPhone 5iPhone 4SiPhone 5 2012 2014  Apple's rising stock price increased the company's market capitalization to a world- record $624 billion. HISTORY 2011–Present: Post–Steve Jobs era; Tim Cook leadership Prese nt  In the first quarter of 2014, Apple reported sales of 51 million iPhones and 26 million iPads, becoming all-time quarterly sales records.

12. Group-09 12 2011 2016  In January 2016, it was announced that one billion Apple devices were in active use worldwide.  On May 12, 2016, Apple Inc., invested $1 billion in DiDi, a Chinese transportation network company.DiDitransportation network company 2017 Present  Opening Apple Park is the corporate headquarters of Apple Inc.corporate headquartersApple Inc. HISTORY 2011–Present: Post–Steve Jobs era; Tim Cook leadership (Cont’d) Prese nt  Apple was at the top of Interbrand's annual Best Global Brands report for 6 years in a row; 2013, 2014, 2015, 2016, 2017, and 2018 with a valuation of $214.48 billion.Interbrand

13. Products, Software & Services

14. Products & Software Group-09 14 iPhone MaciPadApple TV In January 2007, Steve Jobs introduced the long- anticipated iPhone. The first- generation iPhone was released on June 29, 2007.iPhonefirst- generation iPhone  iMac  Mac Mini  MacBook Pro  MacBook Air On January 27, 2010, Apple introduced iPad which offers newspapers, e-books, photos, videos, music, word processing documents, video games.iPad Apple TV is a digital media player and microconsole developed and sold by Apple Inc.digital media playermicroconsoleApple Inc.

15. Products & Software Group-09 15 Apple WatchSafariiTunesmacOS The original Apple Watch smartwatch was announced by Tim Cook on September 9, 2014, being introduced as a product with health and fitness-tracking. It was released on April 24, 2015. smartwatch Safari is a graphical web browser developed by Apple, based on the WebKit engine.graphicalweb browserAppleWebKit iTunes is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc.media playerInternet radiomobile device Apple Inc. macOS (previously Mac OS X and later OS X) is a series of graphical operating systems developed and marketed by Apple Inc. since 2001.graphicaloperating systemsApple Inc.

16. Products & Software Group-09 16 iOSiLifeiWorkFinal Cut Pro iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. mobile operating systemApple Inc. iLife is a software suite for macOS and iOS developed by Apple Inc.software suite macOSiOSApple Inc. iWork is an office suite of applications created by Apple Inc. for its macOS and iOS operating systems.office suite Apple Inc.macOS iOSoperating systems Final Cut Pro is a series of non-linear video editing software programs first developed by Macromedia Inc. and later Apple Inc. non-linearMacromedia Inc.Apple Inc.

17. Services Group-09 17 App StoreApple ArcadeApple CardApple Music Apple News Apple Pay iMessage Apple Store

18. Strategies

19. Corporate & Business Strategy Group-09 19 Apple’s Corporate Level Strategy  The corporate level strategy of apple is mainly innovation of the various products through the internal process, corporate classical innovation, and merchandise innovation. An example of this model is the iPod.  The core competencies of apple are its technology which is based on software and the innovative designs. Apple’s Business Strategy  Apple business strategy can be classified as product differentiation. Specifically, the multinational technology company differentiates its products and services on the basis of simple, yet attractive design and advanced functionality.

20. Marketing Strategies Group-09 20 Superior technology products, Brand equity, Revenue over time and Strong R&D. Competitive advantage in the Marketing strategy of Apple 1  Cash cows - Macintosh, Iphone, Iwatch and Itunes  Stars - Ipad and Ibooks.  Question mark - Apple TV  Dog - Ipod BCG matrix of Apple 2 Apple has a very smart retailing setup. It has around 500+ retail stores around the world. Distribution in the Marketing strategy of Apple 3

21. Marketing Strategies (Cont’d) Group-09 21 Apple has the highest brand equity in the world as of 2016 and it is the topmost ranked brand in the world. The brand worth of Apple is 118.9 billion dollars. Brand equity in the Marketing strategy of Apple 4 Although on a company level there is very less competition for Apple, on product levels, there is repetitive competition for each of its individual products. Ipad faces competition from Samsung tablets, Iphone faces major competition from Android based phones, MacBook is facing stiff competition from Dell which also has superior products.individualSamsungAndroidDell Competitive analysis in the Marketing strategy of Apple 5 Apple is one of the most elegant advertisers as can be seen from any of its print ads in newspapers. You will commonly find Apple ads to be clear and crisp in their message. Their background will be white and there will be a splash of colors on the print ad introducing the product or differentiating the product.messagecolors Promotions in the Marketing strategy of Apple 6

22. Competitors

23. Apple Inc. Competitors

24. Apple Inc. Competitors in Different Industry Group-09 24 Smartphones (iPhone’s competitors) Tablets (iPad competitors) Personal Computers (Mac competitors) Smartwatches (Apple Watch competitors)

25. THANK YOU! ANY QUESTIONS? Group-09