1. A PRESENTATION ON M-COMMERCE
Presented By: Jagrat Gupta
M.Tech. (CSE)
1st Year 1

2. What is Commerce
Commerce is a division of trade or production which deals with the EXCHANGE OF ECONOMIC VALUES from producer to final consumer.
It comprises the trading of economic value such as goods, services, information, or money between two or more entities. 2

3. Use of mobile devices to- Transact. Communicate. Entertain.
M-commerce is the buying and selling of goods and services through wireless handheld devices.
M-Commerce is the process of paying for services using a mobile phone or personal organizer.
Use of mobile devices to-
Transact.
Communicate.
Entertain. 3

4. Personal digital assistant (PDA). Smartphone.
Is the ability to conduct commerce using a mobile device.
such as :
Mobile phone.
Personal digital assistant (PDA). Smartphone. 4

5. M-commerce =
E-commerce +
Wireless Web 5

6. M-commerce and E-commerce are business transactions done online.
M-commerce stands for Mobile Commerce while E-commerce stands for Electronic Commerce.
M-commerce uses mobile devices for commercial transactions while E-commerce uses Computers. 6

7. M-commerce however is costly compared to E-commerce.
M-commerce is available anyplace you go, even if there is no Internet. For E-commerce, you still need to go to a place where there is Internet to access your online transactions.
M-commerce is very handy and easy to carry while E-commerce you cannot always bring with you ,your computer or laptop anywhere.
M-commerce however is costly compared to E-commerce. 7

8. Ubiquity Convenience Interactivity Personalizati on Localization
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9. Users Apps Contents Other service providers. Application developer
Equipments Equipments Eqiupment vendors
Content providers
Contents
Transaction
request
Wireless service providers
transaction response
App info.
Eqipuments
Users

10. CURRENT SCENARIO OF M-COMMERCE IN INDIA
The popularity of m-commerce usage in India is caused by many factors, and these include the factor of cost. In fact, the price of devices today has considerably decreased. Hence, the public are now able to own the devices at judicious price. This easy availability due to cost has facilitated the acclimatization of the public to the mobile phones. It appears people from all walks of life in India are users of Smart phones, and in fact, for every 100 mobile users, users are in India. Globally, concerning mobile phone usage, India has been ranked second. In this country, the Internet on mobile phones is effortlessly obtainable and at rates that are reasonable.
In India, the providers of mobile service are offering internet connection for mobile phones at highly minimal price and half of the population could afford it. In fact, 2013have seen the significant drop of prices of mobile phone internet rates. For instance, the rates of 3G were dramatically reduced by 70%, while Reliance had slashed its rates up to 90%, whereas the rates offered by Vodafone went down by 80%. In addition, there are approximately 431 million mobile devices with internet abilities in India implying easy accessibility to m-commerce among all levels of consumers

11. Accordingly, in the market of India, among the available mobile applications are as follows:
Ticket Sales
Restaurant Apps
Social and Gaming apps
Banking Apps
Mobile Marketing Apps
Retail Store apps

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