1. Your Name MKT 113 Final Project Part II
Presentation Title
Your Name
MKT 113
Final Project Part II

2. Company and Product Overview Slide
This slide should include a brief overview of the pet supply store and its new product.

3. Marketing Strategies Slide
From Part I, what marketing strategies are you recommending the pet supply company use to promote its new product?
Discuss the channels you plan to use and the messaging.

4. Social Responsibility Slide
What does social responsibility mean to a company?
Why is social responsibility important?
Why should your department (marketing) be interested in it?

5. Internal Market Factors Slide
How will the internal market factors impact the marketing strategies you are suggesting?
Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the strengths and weaknesses that the company should consider.
Which are the most important and why?

6. External Market Factors
How will the external market factors impact the marketing strategies you are suggesting?
Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the opportunities and threats that the company should consider.
Which are the most important and why?

7. Needs and Wants Slides
How will you leverage your target market’s needs and wants in the marketing strategies you are suggesting?
Utilizing the work you completed in your target market analysis, how does understanding your customer’s wants and needs help in developing a target marketing strategy?

8. Target Market Expansion Slide
How can you expand your target market to reach more people in the marketing strategies you are suggesting?
Provide examples utilizing the work you completed in your target market analysis to support your ideas.