1. Next Generation Tamper Evident Packages
SALES TRAINING DECK
Next Generation Tamper Evident Packages

2. Table of Contents Product Features Tips on Successful Presentations
Prepare for Responses While Presenting
Anchor Features, Advantages, Benefits
Anchor Packaging SWOT Analysis
Video Library, Website, POS
Competitive Product Offerings
Overview and Cross Reference List
How They Describe Their Products
Strengths and Weaknesses

3. Clear Hinged Packages
First of Many New Sizes
Tamper-Evident Protection
Consumer Driven Design
Easy-Opening Feature

4. Consumer Preferred Intuitive Design – Simply PINCH!
One-Step Opens the Package
Large “PINCH” message on hinge

5. Consumer Preferred
“Pinch to Open” on the base points to the hinge

6. Consumer Preferred Audible breaking while pinching confirms opening
Hinge transforms to “Easy-Grip” opening tabs
No extra pieces to dispose of
No sharp edges to cut fingers

7. Shield of Protection Hinge separation identifies tampered product
Warning message alerts consumer and store personnel to check broken hinge
Tamper Evident seal protects consumer, store, and processor

8. Quick-Close Easy to close by hand 4-corner lock
Audible “snap” lets you know it’s closed
Performs well on automated closure equipment
Leak-resistant closure prevents messy spills
Reclose design keeps leftover food fresh

9. Education & Experience
Every new design concept has a learning curve
Use first three sizes to educate the user and DSR
Remember, when others entered the market, they had to explain and educate the consumer
Other tamper-evident designs accepted over time
Consumers who like the Inline design prefer the Anchor Packaging design after experiencing the “PINCH”
SAFE PINCH™ is the Next Generation in Tamper- Evident Packaging!

10. Tips for Success Introduce the easy opening package design
Use the Anchor Packaging trademark SAFE PINCH with “tamper evident” and “hinge” in your introduction
This is the first of many SAFE PINCH™ Tamper-Evident Hinged packages with clear bases
Your message provides vital information

11. Set the Stage Take TWO closed packages to your meeting.
As you introduce the product, pinch and open one
Place the remaining closed package so PINCH can be read by the customer
As you move you hand away, point in the general area of the hinge as you say “Try it yourself”
These are additional clues to help the user who has not seen our design

12. Expected Results Many ways to open a package
Some will listen to you; others will read
Some do not understand “pinch” or may not release the hinge after pinch
Many move the package closer and spin it around to place the hinge closer or to the side
One hand with fingers parallel or perpendicular to the hinge to pinch are common
Two hands will also be used with fingers in various locations on the hinge

13. Don’t Be Surprised! Some may become frustrated initially
Expect some to attempt to pull up on base thinking this is over-cap lid design
Others may tear the hinge apart when they see the perforations
Some may become frustrated initially
Offer hints if time is passing
Experience of a successful “pinch and open” is overwhelmingly preferred by consumers

14. Spoiler Alert Some companies use this method against competition
Reality: Their package opens this way too!
INLINE PLASTICS
Anchor

15. Inline Open on Store Display
Big Y Store - Ludlow, MA

16. Anchor Features, Advantages, Benefits
Pinch
Intuitive message
Easy to Understand
Pinch to Open
No tear strip
No extra waste to get into food or to throw out
Audible Open
Hear the perforated hinge breaking
Consumer knows it's opening
Pinch & Release Opens
Feel top and bottom of hinge movement
Feel breaking of hinge to open
Hinge Protrusion
Eye-catching area
One place to break seal and open
Audible Close Sound
User knows the package is closed
Sealed package protects food
One-piece Hinged
No missing components
No wasted time looking for parts or how to assemble
Caution Message
Warns consumer and retailer to check for tampering
Assists retailer with food safety protocol
Easy to read lettering
Assists with re-close of lid
Broken Hinge
Large grip surface
Easy to open with one or two hands
Gap alerts consumer and retailer
Identifies open packages and possible tampering

17. Anchor Features, Advantages, Benefits (cont’d)
Smooth Side Panels
No obstructions to hamper view of contents
Increases impulse sales
Raised Rim on Lid
Nests base of package above
Maintains food presentation on display or in the bag
Leak-resistant
Keeps juices inside the package
Prevents messy spills
Flat Lid
Facilitates portion control
Reduces cost from over-filling
Crystal Clear Material
Maximizes food visibility
Increases impulse sales and reduces order errors
Closure Design
Allows several methods to close and re-close
Easy to understand; consumer acceptable
Hand close or automated equipment
Allows buyers to replace existing packages to meet consumer needs

18. Anchor SWOT Analysis Strengths Simple, intuitive concept Weaknesses
Anchor name not well known in all processor markets
No extra waste after opened
Limited experience with manufacturers of dried fruits/nuts/mixes
Strong presence in supermarket deli
Not major supplier to supermarket produce dept.
Solid reputation and leader in hot food packaging
Limited exposure in c-store segment
Many requests from current customers for our TE solution
Limited number sales reps with processor focus
Performance meets or exceeds incumbents
New segment requires new customer focus
Selling price equal to or better than incumbent
No automated or manual equipment solutions
Ran well at processor tests
High minimum for custom embossing
Opportunities
TE packages being used for grab & go fresh foods in deli
Threats
Late entry into the market
Inconsistent performance/ failures of competitors opens doors
More difficult to remove incumbent after several years
Opens up a new Anchor segment (dried fruit/nuts/mixes)
Limited line minimizes distribution support
Clear bases merchandise food in eye-level displays
Limited line may slow end user conversion "family look"

19. Consumer Videos Anchor Packaging Inline Plastics Dart Container
Par-Pak
Pactiv/PWP
On the Website
For All to View
Consumer comments about
competitors on the Intranet

20. Website
Click to Link to Video

21. SAFE PINCH also in Video Library
Consumer Videos on Inline, Dart, PWP, ParPak

22. Sell Sheet 3 POS Options Printed sell sheet PDF on website
Distributor Part#
Template on Intranet

23. Sell Sheet

24. Sample Kit #
32 oz.
6 Each Size
24 oz.
20 oz.

25. Container Comparison 7” x 6” Part #/Case Pack
Anchor
Inline
Dart
ParPak
Pactiv (PWP)
Placon
Sabert
D&W
Brand
Safe Pinch
Safe-T-Fresh
SafeSeal
BreakAway
Tamper-Resistant
Crystal Seal
SureStrip
VersaLock
Size
7.22 x 5.75
7.375 x 5.625
7.125 x 6.375
7.25 x 5.78
7.5 x 6.06
7.31 x 5.69
7.37 x 5.65
7.34 x 5.55
Pack
200
130
140
164
390
20 oz.
/TE6720
TS20 na
CS2-20T
17620TR
24 oz.
/TE6724
TS24
CH24DEF/CH24DED
5HG024-TV
6X7H-24-TR
CS2-24T
17624TR
1803
32 0z.
/TE6732
TS32
CH32DEF/CG32DED
5HG032-TV
6X7H-32-TR
CS2-32T
17632TR
1813
Lid
Hinged
5760TR
1805

26. Strengths/Weaknesses
Inline
Large product offering
Extra plastic waste
First to market
Sharp edges
Consumer /Retailer acceptance
Inconsistent lid fits
Clear Instructions on opening
No caution message
Automated closure equipment available
Leak resistant focus
Dart
Entered market in 2012
Leaks more than Inline
"Do not purchase" message
Alert hinge can be removed
Off-set opening tabs
Lock post confuses consumer
Wide side panels
Weak bottom (fingers push in)
Par-Pak
Obvious when opened
Confusing opening area; No caution message
Strong, sturdy feel
Repeated press does not break; must pry open and then pull
Excess hinge overhang after opened
Consumer dislike oversize hinge
Ribs detract from food visibility
Pactiv/PWP
Post-consumer content message on lid
Cannot tell package has been opened
Rounded corners appeal to consumer
Plastic cracks/breaks at the tab area
Eliminates semi-automatic closing machine
Automation capable
No closure equipment solution
Sabert
Extra plastic scrap
Same container for film seal/shrink band
Conveyor friendly-no hinged lid
Hang-down tab can break on display???
Sooth edge after tear strip removed
No hinged products; separate lids
Both black and clear bases available
Combo packs available
Placon
Recycled content on bottom
Ribs indent into base reducing spoonability
Strong sturdy feel
Small tabs
Sustainability message
Two lift/two hold opening tabs
D&W Fine Pack
Small top tab hampers grip
No rib sides; clear food visibility
Focus fresh food only; no dry bulk
Custom embossing promoted
Juice-catcher feature
In-line corner tabs

27. Competition at-a-glance
Manufacturer
Brand
# Products
Hinged Rectangle
Hinged Round
Two-Piece
Inline Plastics Corp.
Safe-T-Fresh® 40
16 Rectangle, 1Hoagie,1Wedge
22 Bowls/Cups
Sabert Corporation
SureStrip™ 16
10 Rectangle*, 6Square Deli
Placon
Crystal Seal® Tamper-Evident
9 Rectangle, 1PieSlice
1 Inj. Mold
5 Square Deli
Polar Pak (Par-Pak)
Break Away™ Tamper-Visible 14
8 Rectangle
6 Bowls
Pactiv LLC (PWP)
Tamper Resistant™ Rectangles 13
5 Rectangle
8 Squares
Dart Container Corp.
ClearPac® SafeSeal 12
12 Rectangle
D&W Fine Pack
VersaLock™ 5
5 rectangle
*Rectangles available in 17 combo packs; black or clear bases

28. Inline Safe-T-Fresh® Tear Strip in small print
40 Hinged products: rectangle and square containers, round bowls and cups, sandwich wedge and hoagie

29. Inline Says:
 “Tamper Evident-Designed to prevent product tampering with no shrink band required.”
“Leak Resistant” (Shows Dart container on literature at 7.98 ml leakage per day-blue colored water)
“Crystal Clear”
“New Safe-T-Fresh® Grab & Go Collection brings you multi-function versatility; crystal clear containers, unique designs, and industry-leading, award-winning security features, and the flexibility to be used across multiple departments.”
“Original Innovator of Tamper-Evident, Tamper-Resistant Clamshell Containers”
“Unique, patented Safe-T-Gard® tamper-resistant locking mechanism and perimeter seal, lock in freshness; extending the life of your products.”

30. Dart ClearPac® SafeSeal
12 Hinged products: rectangles

31. Dart Says: “Tamper resistant, Tamper evident”
“Specifically designed to inhibit tampering, eliminating the need for shrink bands and wrap labels.”
“TamperAlert hinge protrudes outward when torn, alerting the customer that the container has been opened.
“Hinge remains attached to the container, no loose plastic pieces-no littering. “
“Easy to re-close and re-open, leak resistant”
“Exceptional performance in cold temperatures and accommodates freezing down to -22°F.”

32. Par-Pak Break Away
14 Hinged products: 8 rectangle, 6 round bowls

33. Par-Pak Says:
“Unique BreakAway™ closure prevents tampering” “No shrink bands required; no tear strip to discard”
“Tamper-Visible™ flag indicates package has been opened”
“Leak resistant” “Excellent stackability for improved merchandising”

34. Pactiv/PWP Tamper-Resistant
5 Hinged products: rectangles
8 Two-Piece: squares with /3 lids

35. PWP Says:
“Lock Out Tampering; Lock in Freshness, A friend of the environment, an enemy of leaks”
“Tamper-Resistant™ Lock, One step open feature with no loose pieces to throw away”
“Patented design improves safety by minimizing risk of food tampering”
“Audible click when closed” “Safety feature with no loose pieces to throw away”
“No shrink bands or wrap around labels required” “Eliminates shrink bands going to landfills”
“Leak Resistance Seal, Locks-in product freshness and reduces messy spills”
“Made with post-consumer recycled PETE bottles (PCR)”
“Reusable and re-sealable for added convenience and flexibility”
“Displays on side” “Automation capable for lower operating costs”
“Eliminates need for semi-automatic closing machine”

36. Sabert SureStrip™
16 Two-piece products: 10 rectangles, 6 square deli tubs
(Rectangles available in 17 combo packs; black or clear bases)

37. Sabert Says:
“Patented Tamper-Resistant Packaging” “Freshness & Security your customers can see”
“Gives your customers visible assurance of safety that consumers demand” (worded as targeted to processors)
“Safe and user-friendly-with the tab in-tact, consumers can quickly see that no one has tampered with your product”
SureStrip™ lid is quick and easy to apply-just snaps into place”
Two-piece construction more operationally efficient and conveyor friendly than bulky hinged containers”
“After easily removing tear-away band, the edges are smooth-no worries about nicks or cuts”
“Tightly sealing, reusable lid to keep edibles fresh” “Leak-resistant and stackable” (Blue colored water)
“Stackable-chamfered bases and angled stacking features on lid enable secure stacking several layers high”
“Crystal-clear, rib-free design shows your product in all its beauty”
“Small, medium, large rectangular footprints” “Same containers film sealable w/ outside fit lid”

38. Placon Crystal Seal®
16 Hinged products: 9 rectangles, 1 pie slice (also 1 hinged Injection molded)
5 Two-piece products: square deli

39. Placon Says: Safety and sustainability "locked"
No removable, tear-away pieces minimizes choking hazards
Base and lid can be custom embossed
Minimal ribbing for enhanced product visibility and easy "spoonability"
Containers up to 100% recycled PET from bottles/thermoforms
Assortment of food items: salads, salsas, single serve desserts, pre-made deli sandwiches and
Dry packed food such as nuts, snack mixes, and candy
Patent-pending post feature aligns lid and base for easy closing

40. D&W VersaLock™
5 Two-piece products: rectangles

41. D&W Says: Smooth surface allows quick, easy application custom labels
Bulk packed for grocery processors; case packs for restaurants and food service distribution
Intuitive to operate
Perimeter corner tab shows when container has been opened
Maximizes shelf space w/ efficient inline corner tabs
Juice-catching feature elevates food away from juice to extend freshness
Micro vents ensure quality and freshness of assorted pre-made food

42. Planned Products 6” x 5” 8-12-16oz. Clear Hinged
Sandwich Wedge Clear Hinged
7” Round 24-32oz. Clear Hinged Bowls
6” Round oz. Clear Hinged Bowls