1. Next Generation Tamper Evident Packages SALES TRAINING DECK

2. Table of Contents Product Features Tips on Successful Presentations Prepare for Responses While Presenting Anchor Features, Advantages, Benefits Anchor Packaging SWOT Analysis Video Library, Website, POS Competitive Product Offerings o Overview and Cross Reference List o How They Describe Their Products o Strengths and Weaknesses

3. Clear Hinged Packages First of Many New Sizes Tamper-Evident Protection Consumer Driven Design Easy-Opening Feature

4. Consumer Preferred Intuitive Design – Simply PINCH! One-Step Opens the Package Large “PINCH” message on hinge

5. Consumer Preferred “Pinch to Open” on the base points to the hinge

6. Consumer Preferred Audible breaking while pinching confirms opening Hinge transforms to “Sure-Grip” opening tabs No extra pieces to dispose of No sharp edges to cut fingers

7. Shield of Protection Tamper Evident seal protects consumer, store, and processor Hinge separation identifies tampered product Warning message alerts consumer and store personnel to check broken hinge

8. Quick-Close Easy to close by hand 4-corner lock Audible “snap” lets you know it’s closed Performs well on automated closure equipment Leak-resistant closure prevents messy spills Reclose design keeps leftover food fresh

9. Education & Experience Every new design concept has a learning curve Use first three sizes to educate the user and DSR Remember, when others entered the market, they had to explain and educate the consumer Other tamper-evident designs accepted over time Consumers who like the Inline design prefer the Anchor Packaging design after experiencing the “PINCH” SAFE PINCH™ is the Next Generation in Tamper- Evident Packaging!

10. Tips for Success Introduce the easy opening package design Use the Anchor Packaging trademark SAFE PINCH with “tamper evident” and “hinge” in your introduction This is the first of many SAFE PINCH™ Tamper- Evident Hinged packages with clear bases Your message provides vital information

11. Set the Stage Take TWO closed packages to your meeting. As you introduce the product, pinch and open one Place the remaining closed package so PINCH can be read by the customer As you move you hand away, point in the general area of the hinge as you say “Try it yourself” These are additional clues to help the user who has not seen our design

12. Expected Results Many ways to open a package Some will listen to you; others will read Some do not understand “pinch” or may not release the hinge after pinch Many move the package closer and spin it around to place the hinge closer or to the side One hand with fingers parallel or perpendicular to the hinge to pinch are common Two hands will also be used with fingers in various locations on the hinge

13. Don’t Be Surprised! Expect some to attempt to pull up on base thinking this is over-cap lid design Others may tear the hinge apart when they see the perforations Some may become frustrated initially Offer hints if time is passing Experience of a successful “pinch and open” is overwhelmingly preferred by consumers

14. Spoiler Alert Some companies use this method against competition Reality: Their package opens this way too! INLINE PLASTICSAnchor

15. Inline Open on Store Display Big Y Store - Ludlow, MA

16. Anchor Features, Advantages, Benefits FeatureAdvantageBenefit Pinch Intuitive message Easy to Understand Pinch to Open No tear strip No extra waste to get into food or to throw out Audible Open Hear the perforated hinge breaking Consumer knows it's opening Pinch & Release Opens Feel top and bottom of hinge movement Feel breaking of hinge to open Hinge Protrusion Eye-catching area One place to break seal and open Audible Close Sound User knows the package is closed Sealed package protects food One-piece Hinged No missing components No wasted time looking for parts or how to assemble Caution Message Warns consumer and retailer to check for tampering Assists retailer with food safety protocol Caution Message Easy to read lettering Assists with re-close of lid Broken Hinge Large grip surface Easy to open with one or two hands Broken Hinge Gap alerts consumer and retailer Identifies open packages and possible tampering

17. FeatureAdvantageBenefit Smooth Side Panels No obstructions to hamper view of contents Increases impulse sales Raised Rim on Lid Nests base of package above Maintains food presentation on display or in the bag Leak-resistant Keeps juices inside the package Prevents messy spills Flat Lid Facilitates portion control Reduces cost from over-filling Crystal Clear Material Maximizes food visibility Increases impulse sales and reduces order errors Closure Design Allows several methods to close and re-close Easy to understand; consumer acceptable Closure DesignHand close or automated equipment Allows buyers to replace existing packages to meet consumer needs Anchor Features, Advantages, Benefits (cont’d)

18. Anchor SWOT Analysis StrengthsSimple, intuitive conceptWeaknessesAnchor name not well known in all processor markets No extra waste after opened Limited experience with manufacturers of dried fruits/nuts/mixes Strong presence in supermarket deli Not major supplier to supermarket produce dept. Solid reputation and leader in hot food packaging Limited exposure in c-store segment Many requests from current customers for our TE solution Limited number sales reps with processor focus Performance meets or exceeds incumbents New segment requires new customer focus Selling price equal to or better than incumbent No automated or manual equipment solutions Ran well at processor tests High minimum for custom embossing OpportunitiesTE packages being used for grab & go fresh foods in deliThreatsLate entry into the market Inconsistent performance/ failures of competitors opens doors More difficult to remove incumbent after several years Opens up a new Anchor segment (dried fruit/nuts/mixes) Limited line minimizes distribution support Clear bases merchandise food in eye-level displays Limited line may slow end user conversion "family look"

19. Consumer Videos Anchor Packaging Inline Plastics Dart Container Par-Pak Pactiv/PWP On the Website For All to View Consumer comments about competitors on the Intranet

20. Website Click to Link to Video

21. SAFE PINCH also in Video Library Consumer Videos on Inline, Dart, PWP, ParPak

22. Sell Sheet 3 POS Options 1.Printed sell sheet 2.PDF on website 3.Distributor Part# Template on Intranet

23. Sell Sheet

24. Sample Kit #9410200 6 Each Size 20 oz. 24 oz. 32 oz.

25. Container Comparison 7” x 6” Part #/Case Pack AnchorInlineDartParPakPactiv (PWP)PlaconSabertD&W BrandSafe PinchSafe-T-FreshSafeSealBreakAwayTamper-ResistantCrystal SealSureStripVersaLock Size7.22 x 5.757.375 x 5.6257.125 x 6.3757.25 x 5.787.5 x 6.067.31 x 5.697.37 x 5.657.34 x 5.55 Pack200 130140164390200 20 oz.4512010/TE6720TS20na CS2-20T17620TRna 24 oz.4512000/TE6724TS24CH24DEF/CH24DED5HG024-TV6X7H-24-TRCS2-24T17624TR1803 32 0z.4512015/TE6732TS32CH32DEF/CG32DED5HG032-TV6X7H-32-TRCS2-32T17632TR1813 LidHinged 5760TR1805

26. Strengths/Weaknesses StrengthWeakness Inline Large product offeringExtra plastic waste First to marketSharp edges Consumer /Retailer acceptanceInconsistent lid fits Clear Instructions on openingNo caution message Automated closure equipment available Leak resistant focus Dart Entered market in 2012Leaks more than Inline "Do not purchase" messageAlert hinge can be removed Off-set opening tabsLock post confuses consumer Wide side panelsWeak bottom (fingers push in) Par-Pak Obvious when openedConfusing opening area; No caution message Strong, sturdy feelRepeated press does not break; must pry open and then pull Excess hinge overhang after opened Consumer dislike oversize hinge Ribs detract from food visibility Pactiv/PWP Post-consumer content message on lidCannot tell package has been opened Rounded corners appeal to consumerPlastic cracks/breaks at the tab area Eliminates semi-automatic closing machineNo caution message Automation capableNo closure equipment solution Sabert Leak resistant focusExtra plastic scrap Same container for film seal/shrink bandNo caution message Conveyor friendly-no hinged lidHang-down tab can break on display??? Sooth edge after tear strip removedNo hinged products; separate lids Both black and clear bases available Combo packs available Placon Recycled content on bottomRibs indent into base reducing spoonability Strong sturdy feelSmall tabs Sustainability messageTwo lift/two hold opening tabs D&W Fine Pack Leak resistant focusNo hinged products; separate lids Obvious when openedSmall top tab hampers grip No rib sides; clear food visibilityFocus fresh food only; no dry bulk Custom embossing promoted Juice-catcher feature In-line corner tabs

27. Competition at-a-glance ManufacturerBrand# ProductsHinged RectangleHinged RoundTwo-Piece Inline Plastics Corp.Safe-T-Fresh®40 16 Rectangle, 1Hoagie,1Wedge 22 Bowls/Cups0 Sabert CorporationSureStrip™1600 10 Rectangle*, 6Square Deli PlaconCrystal Seal® Tamper-Evident169 Rectangle, 1PieSlice1 Inj. Mold5 Square Deli Polar Pak (Par-Pak)Break Away™ Tamper-Visible148 Rectangle6 Bowls0 Pactiv LLC (PWP)Tamper Resistant™ Rectangles135 Rectangle08 Squares Dart Container Corp.ClearPac® SafeSeal1212 Rectangle00 D&W Fine PackVersaLock™5005 rectangle * Rectangles available in 17 combo packs; black or clear bases

28. Inline Safe-T-Fresh ® 40 Hinged products: rectangle and square containers, round bowls and cups, sandwich wedge and hoagie Tear Strip in small print

29. Inline Says: “Tamper Evident-Designed to prevent product tampering with no shrink band required.” “Leak Resistant” (Shows Dart container on literature at 7.98 ml leakage per day-blue colored water) “Crystal Clear” “New Safe-T-Fresh® Grab & Go Collection brings you multi- function versatility; crystal clear containers, unique designs, and industry-leading, award-winning security features, and the flexibility to be used across multiple departments.” “Original Innovator of Tamper-Evident, Tamper-Resistant Clamshell Containers” “Unique, patented Safe-T-Gard® tamper-resistant locking mechanism and perimeter seal, lock in freshness; extending the life of your products.”

30. Dart ClearPac® SafeSeal 12 Hinged products: rectangles

31. Dart Says: “Tamper resistant, Tamper evident” “Specifically designed to inhibit tampering, eliminating the need for shrink bands and wrap labels.” “TamperAlert hinge protrudes outward when torn, alerting the customer that the container has been opened. “Hinge remains attached to the container, no loose plastic pieces-no littering. “ “Easy to re-close and re-open, leak resistant” “Exceptional performance in cold temperatures and accommodates freezing down to -22°F.”

32. Par-Pak Break Away 14 Hinged products: 8 rectangle, 6 round bowls

33. Par-Pak Says: “Unique BreakAway™ closure prevents tampering” “No shrink bands required; no tear strip to discard” “Tamper-Visible™ flag indicates package has been opened” “Leak resistant” “Excellent stackability for improved merchandising”

34. Pactiv/PWP Tamper-Resistant 5 Hinged products: rectangles 8 Two-Piece: squares with /3 lids

35. PWP Says: “Lock Out Tampering; Lock in Freshness, A friend of the environment, an enemy of leaks” “Tamper-Resistant™ Lock, One step open feature with no loose pieces to throw away” “Patented design improves safety by minimizing risk of food tampering” “Audible click when closed” “Safety feature with no loose pieces to throw away” “No shrink bands or wrap around labels required” “Eliminates shrink bands going to landfills” “Leak Resistance Seal, Locks-in product freshness and reduces messy spills” “Made with post-consumer recycled PETE bottles (PCR)” “Reusable and re-sealable for added convenience and flexibility” “Displays on side” “Automation capable for lower operating costs” “Eliminates need for semi-automatic closing machine”

36. Sabert SureStrip™ 16 Two-piece products: 10 rectangles, 6 square deli tubs (Rectangles available in 17 combo packs; black or clear bases)

37. Sabert Says: “Patented Tamper-Resistant Packaging” “Freshness & Security your customers can see” “Gives your customers visible assurance of safety that consumers demand” (worded as targeted to processors) “Safe and user-friendly-with the tab in-tact, consumers can quickly see that no one has tampered with your product” SureStrip™ lid is quick and easy to apply-just snaps into place” Two-piece construction more operationally efficient and conveyor friendly than bulky hinged containers” “After easily removing tear-away band, the edges are smooth- no worries about nicks or cuts” “Tightly sealing, reusable lid to keep edibles fresh” “Leak-resistant and stackable” (Blue colored water) “Stackable-chamfered bases and angled stacking features on lid enable secure stacking several layers high” “Crystal-clear, rib-free design shows your product in all its beauty” “Small, medium, large rectangular footprints” “Same containers film sealable w/ outside fit lid”

38. Placon Crystal Seal® 16 Hinged products: 9 rectangles, 1 pie slice (also 1 hinged Injection molded) 5 Two-piece products: square deli

39. Placon Says: Safety and sustainability "locked" No removable, tear-away pieces minimizes choking hazards Base and lid can be custom embossed Minimal ribbing for enhanced product visibility and easy "spoonability" Containers up to 100% recycled PET from bottles/thermoforms Assortment of food items: salads, salsas, single serve desserts, pre-made deli sandwiches and Dry packed food such as nuts, snack mixes, and candy Patent-pending post feature aligns lid and base for easy closing

40. D&W VersaLock™ 5 Two-piece products: rectangles

41. D&W Says: Smooth surface allows quick, easy application custom labels Bulk packed for grocery processors; case packs for restaurants and food service distribution Intuitive to operate Perimeter corner tab shows when container has been opened Maximizes shelf space w/ efficient inline corner tabs Juice-catching feature elevates food away from juice to extend freshness Micro vents ensure quality and freshness of assorted pre-made food

42. Planned Products 6” x 5” 8-12-16oz. Clear Hinged Sandwich Wedge Clear Hinged 7” Round 24-32oz. Clear Hinged Bowls 6” Round 12-16-20oz. Clear Hinged Bowls