1. ANNUAL GROWTH BY MARKETING CATEGORY
Year-on-year % change
Source: IEG, 2016
Extracted from Adstats: Global sponsorship
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2. MARKETING SPEND BY CATEGORY
2016(f), % share where total media and marketing spend is $965.1bn
Source: GroupM’s This Year, Next Year; December 2015
Extracted from Adstats: Global sponsorship
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3. CHANNELS USED IN SPONSORSHIP
% of respondents who ranked the factor a 9 or a 10 on a 10-point
scale, where 10 is extremely valuable
Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey
Extracted from Adstats: Global sponsorship
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4. OBJECTIVES IN SPONSORSHIP EVALUATION
% of respondents who ranked the factor a 9 or a 10 on a 10-point
scale, where 10 is extremely valuable
Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey
Extracted from Adstats: Global sponsorship
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5. SPONSORSHIP SPEND BY GLOBAL REGION
2016(f), US$bn
Source: IEG, 2016
Extracted from Adstats: Global sponsorship
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6. NORTH AMERICA SPONSORSHIP SPEND BY CATEGORY
2016(f), where total is US$22.4bn
Source: 2015; IEG
Extracted from Adstats: Global sponsorship
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7. METRICS USED TO EVALUATE SPONSORSHIPS
% of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable
Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey
Extracted from Adstats: Global sponsorship
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8. TOP 10 US SPONSORS
2014 (latest available), US$m, amount spent on sponsorship fees of US properties. Year-on-year % change in brackets
Source: 2015; IEG
Extracted from Adstats: Global sponsorship
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