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ANNUAL GROWTH BY MARKETING CATEGORY
Year-on-year % change Source: IEG, 2016 Extracted from Adstats: Global sponsorship To click through to article, use Slide Show view
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MARKETING SPEND BY CATEGORY
2016(f), % share where total media and marketing spend is $965.1bn Source: GroupM’s This Year, Next Year; December 2015 Extracted from Adstats: Global sponsorship To click through to article, use Slide Show view
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CHANNELS USED IN SPONSORSHIP
% of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey Extracted from Adstats: Global sponsorship To click through to article, use Slide Show view
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OBJECTIVES IN SPONSORSHIP EVALUATION
% of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey Extracted from Adstats: Global sponsorship To click through to article, use Slide Show view
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SPONSORSHIP SPEND BY GLOBAL REGION
2016(f), US$bn Source: IEG, 2016 Extracted from Adstats: Global sponsorship To click through to article, use Slide Show view
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NORTH AMERICA SPONSORSHIP SPEND BY CATEGORY
2016(f), where total is US$22.4bn Source: 2015; IEG Extracted from Adstats: Global sponsorship To click through to article, use Slide Show view
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METRICS USED TO EVALUATE SPONSORSHIPS
% of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey Extracted from Adstats: Global sponsorship To click through to article, use Slide Show view
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TOP 10 US SPONSORS 2014 (latest available), US$m, amount spent on sponsorship fees of US properties. Year-on-year % change in brackets Source: 2015; IEG Extracted from Adstats: Global sponsorship To click through to article, use Slide Show view
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