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Geo-Fencing & Audience Extension.

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Presentation on theme: "Geo-Fencing & Audience Extension."— Presentation transcript:

1 Geo-Fencing & Audience Extension.
Overview and Campaign Examples

2 Example: NPI Targeted Campaign
Programmatic Reach: HCP Client Pharmaceutical; Cardiovascular Therapeutics Media Objective Drive target HCPs to brand site to seek further information Media Non-endemic media, optimized site list for high HCP engagement; display, multiple creative rotation Total Targets 10,272 NPIs Matched NPIs 7,932 matched NPI in 3rd party media (78% potential reach)

3 Example: NPI Targeted Campaign
Programmatic Reach: HCP Flight 10/15/18 – 12/31/18 Total Impressions Delivered 418,953 Clicks 2,533 CTR 0.60% Viewability 73% Valid Traffic 98% Calculated CPC $10.72 Note: Screenshots modified to obscure the actual brand advertiser for this campaign.

4 Example: NPI Targeted Campaign

5 Example: Conference Geo Fencing Campaign
Programmatic Reach: HCP Client Pharmaceutical; Branded ad for Meningitis-B Vaccine Media Objective Drive target HCPs to brand site to seek further information Media Non-endemic media, optimized site list for high HCP engagement; display Targeting Criteria Geo-Fence of AAP Annual Meeting Location: Orange County Convention Center, Orlando, FL Conference Dates: 11/2–11/6/18 (Note: Physician-level targeting not employed for this campaign) Tactics Employed Conference Fencing: Target user devices within the venue geo-fence during conference User Retargeting: Re-message users identified within the geo-fence for up to 60 days following conference event Search Retargeting: Target likely attendees prior to the conference (Note: This tactic is no longer offered)

6 Example: Conference Geo Fencing Campaign
Programmatic Reach: HCP Flight 10/12/18 – 12/31/18 Total Impressions Delivered 1,430,291 Clicks 2,376 CTR 0.17% Valid Traffic 97% Calculated CPC $9.25 Note: Screenshots modified to obscure the actual brand advertiser for this campaign.

7 Example: Conference Geo Fencing Campaign
Notes Mobile is the dominant device type for conference-based geo-fencing campaigns. This campaign was targeted by geo-fence only – did not layer NPI level targeting, which lowered data cost and thereby reduced cost per touch.


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