1. Geo-Fencing & Audience Extension.
Overview and Campaign Examples

2. Example: NPI Targeted Campaign
Programmatic Reach: HCP
Client
Pharmaceutical; Cardiovascular Therapeutics
Media Objective
Drive target HCPs to brand site to seek further information
Media
Non-endemic media, optimized site list for high HCP engagement; display, multiple creative rotation
Total Targets
10,272 NPIs
Matched NPIs
7,932 matched NPI in 3rd party media (78% potential reach)

3. Example: NPI Targeted Campaign
Programmatic Reach: HCP
Flight
10/15/18 – 12/31/18
Total Impressions Delivered
418,953
Clicks
2,533
CTR
0.60%
Viewability
73%
Valid Traffic
98%
Calculated CPC
$10.72
Note: Screenshots modified to obscure the actual brand advertiser for this campaign.

4. Example: NPI Targeted Campaign

5. Example: Conference Geo Fencing Campaign
Programmatic Reach: HCP
Client
Pharmaceutical; Branded ad for Meningitis-B Vaccine
Media Objective
Drive target HCPs to brand site to seek further information
Media
Non-endemic media, optimized site list for high HCP engagement; display
Targeting Criteria
Geo-Fence of AAP Annual Meeting
Location: Orange County Convention Center, Orlando, FL
Conference Dates: 11/2–11/6/18
(Note: Physician-level targeting not employed for this campaign)
Tactics Employed
Conference Fencing: Target user devices within the venue geo-fence during conference
User Retargeting: Re-message users identified within the geo-fence for up to 60 days following conference event
Search Retargeting: Target likely attendees prior to the conference
(Note: This tactic is no longer offered)

6. Example: Conference Geo Fencing Campaign
Programmatic Reach: HCP
Flight
10/12/18 – 12/31/18
Total Impressions Delivered
1,430,291
Clicks
2,376
CTR
0.17%
Valid Traffic
97%
Calculated CPC
$9.25
Note: Screenshots modified to obscure the actual brand advertiser for this campaign.

7. Example: Conference Geo Fencing Campaign
Notes
Mobile is the dominant device type for conference-based geo-fencing campaigns.
This campaign was targeted by geo-fence only – did not layer NPI level targeting, which lowered data cost and thereby reduced cost per touch.