1. Social Media & Analytics
By: Molly McAuliffe, Katie Morse, Andrew Tran, & Mitchell Wong
October 7, 2019
Section Professor Preston
BI & Data Analytics

2. Facebook & Facebook Analytics
Agenda
SWOT Analysis
Facebook & Facebook Analytics
Conclusion
Case Study

3. What is Facebook Analytics?
Facebook began in 2004
1.32 billion daily users 
Earns 85% of revenue from advertising
Facebook Analytics creation

4. VIDEO:

5. Channel Prioritization
SWOT ANALYSIS
Strengths of Facebook Analytics
Omni-channel
Channel Prioritization
Visual Aids

6. Weaknesses of Facebook Analytics
SWOT ANALYSIS
Weaknesses of Facebook Analytics 01
FAIRLY NEW TO THE MARKET 02
NOT AS POWERFUL AS ITS COMPETITORS 03
LACK OF EDUCATIONAL RESOURCES

7. EXPANDING THEIR OTHER SUBSIDARIES CAPTURE THE EMERGING MARKET
SWOT ANALYSIS
Opportunities of Facebook Analytics
EXPANDING THEIR OTHER SUBSIDARIES
PRODUCT DEVELOPMENT
CAPTURE THE EMERGING MARKET

8. SWOT ANALYSIS Threats to Facebook Analytics
LEGISLATIVE REGULATION
COMPETITION
Federal Trade Commission
Privacy Consent Degree
Cambridge Analytica
$5 Billion Fine
Developed Market
Emerging Market

9. 21% 60% 67% 43% CASE STUDY Lower cost per order
Higher return on ad spend
21% 
Increase in average order value
67% 
Increase in sales conversion rate
43%
Lower cost per order 

10. KEY TAKEAWAYS
Questions?
QUESTIONS?

11. Bibliography
Burd, Tim. “Facebook Analytics vs Google Analytics – The Battle for Advertising Supremacy.” AdLeaks, 31 Aug. 2017, advertising-supremacy/. Cheung, Billy. “Who Are Facebook's Main Competitors?” Investopedia, Investopedia, 3 Sept. 2019, competitors.as “Facebook Analytics.” Facebook Analytics: Drive Growth to Web, Mobile & More, analytics.facebook.com/. Foxwell, Andrew. “3 Benefits of Facebook Analytics.” Jon Loomer Digital, 29 Nov. 2017, II, Rexly Penaflorida. “Making Sense of Facebook Page Analytics.” ReviewTrackers, ReviewTrackers, 24 Jan. 2019, Isaac, Mike, and Cecilia Kang. “Facebook Expects to Be Fined Up to $5 Billion by F.T.C. Over Privacy Issues.” The New York Times, The New York Times, 24 Apr. 2019, Isaac, Mike, and Sheera Frenkel. “Facebook Security Breach Exposes Accounts of 50 Million Users.” The New York Times, The New York Times, 28 Sept. 2018, Kang, Cecilia. “Facebook Fine Could Total Billions If F.T.C. Talks Lead to a Deal.” The New York Times, The New York Times, 15 Feb. 2019, MacBride, Elizabeth. “Facebook's Seven Largest Emerging Markets Competitors.” Forbes, Forbes Magazine, 30 Sept. 2017, Marvin, Rob, et al. “The Best Social Media Management & Analytics Tools for 2019.” PCMAG, 23 Aug. 2019, analytics-tools. “Why Your Analytics Needs to Measure the Complete Customer Journey.” Facebook Analytics: Drive Growth to Web, Mobile & More, analytics.facebook.com/blog/why-your- analytics-need-to-measure-the-complete-customer-journey?utm_source=social-facebook&utm_medium=analytics&utm_campaign=organic&utm_content=post- url&utm_offering=blog&utm_product=journeyblog_032819&fbclid=IwAR0USq7CsOmJFkYo2t69VujYEsB03hYHaiKkybpppICN9FGkuGjSlUfBEoI. Lilly Pulitzer. (n.d.). Retrieved from