1. Bowman Strategy Clock Template
The Bowman Strategy Clock was developed by economists Cliff Bowman and David Faulkner and is a powerful strategy positioning tool used to gather information on a company’s market position relative to the competition. Bowman’s Strategy Clock shows how product positioning is based on two dimensions: price and perceived value. Use this template to fill out the Bowman Strategy Clock with different products that apply to each section.
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2. Bowman Strategy Clock Template
Differentiation
Focused Differentiation
Increased
price/
standard
product
Hybrid
Perceived Value to Customer
Low Price
Increased price/low values
Low value/standard price
Low price & low value
Price
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