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Bowman Strategy Clock Template
The Bowman Strategy Clock was developed by economists Cliff Bowman and David Faulkner and is a powerful strategy positioning tool used to gather information on a company’s market position relative to the competition. Bowman’s Strategy Clock shows how product positioning is based on two dimensions: price and perceived value. Use this template to fill out the Bowman Strategy Clock with different products that apply to each section. Want more tools and templates? Visit
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Bowman Strategy Clock Template
Differentiation Focused Differentiation Increased price/ standard product Hybrid Perceived Value to Customer Low Price Increased price/low values Low value/standard price Low price & low value Price Want more tools and templates? Visit
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