1. GE McKinsey 9 Box Matrix Template
The GE McKinsey 9-Box Matrix is a tool that can be used by an organization to prioritize investment among business units. More specifically, the GE McKinsey 9-Box Matrix offers a systematic approach to evaluate the strengths and weaknesses of a business unit along two dimensions: how attractive the unit is and the unit’s competitive strength within the industry. The location of the business unit on the matrix will indicate to the organization which unit has the greatest long-term potential and is worth more investment. Fill out the Matrix with your various business units (Green is Strongest/Most Attractive and Orange is Weakest/Least Attractive). Define specific business strategies for each based on current maturity and position in the market.
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2. GE McKinsey 9 Box Matrix Template
Grow
Grow
Hold
Grow
Hold
Harvest
Industry Attractiveness
Hold
Harvest
Harvest
Business Unit Strength
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