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Experimental Design.

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Presentation on theme: "Experimental Design."— Presentation transcript:

1 Experimental Design

2 Causal Effect The finding that change in one variable leads to change in another variable, ceteris paribus (other things being equal)

3 Hypothesis? Do individuals who view a violent videotape act more aggressively than individuals who view a nonviolent video tape?

4 Experimental Research
Population? Assignment? Dependent Variable? Independent Variable?

5 Conditions Necessary for Determining Causality
Empirical Association Appropriate Time Order Nonspuriousness Conditions Important in Specifying Causal Relationships Mechanism Context

6 Mean Noise Intensity by Type of Videotape

7 2 X 2 Factorial Design Violent Non-Violent Predisposed X X Yes No X X

8 Violence on Television
Time Order Violence on Television Commit Violent Crime Watch Violence on Television Violent Crime

9 Spurious Relationship
View the movie Money Train Commit violent crime View the movie Money Train Feel enraged against society Commit violent crime

10 True Experiments Two comparison groups Random assignment
Assessment of change in the dependent variable

11 Classical Experimental Design
R O X O O O

12 Quasi-Experimental Design Nonequivalent Control Group
Experimental: O1 X O2 Comparison: O1 O2 Experimental Pretest X Posttest Comparison Pretest Posttest

13 Percentage of Drivers Using Seat Belts


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