1. Advocating for Wyoming Community Colleges
The ABC’s of the Applied Baccalaureate –
Using Outcome Driven Decisions to Better Our Communities

2. Planning for Baccalaureate Programs
CCBA
September, 2019
Angela M. Kersenbrock, EdD, MSN, R.N.

3. Baccalaureates “aligned with the community college mission”
May be unique and determined by each institution and their community. Part of the ‘crucial discussions”.
A cohesive program that builds upon the foundations laid in select workforce focused A.S. degrees
May focus on management, leadership, advanced practice, problem solving, etc.
Baccalaureates  “aligned with the community college mission”

4. Bachelor of Applied Technology Bachelor of Applied Science
Workforce Focused Baccalaureate Degrees High Demand, High Skill (What you call the degree is important politically….)
Bachelor of Applied Technology
Bachelor of Applied Science
Bachelor of Science
Bachelor of Technology
Beth

5. Common Baccalaureate Degree Types
Evolving Degrees
Nursing
Dental Hygiene
Interior Design, Health Sciences; RT, PTA
Technical Degrees
Technology focused
Cyber security
Energy
Electronics, etc.
Big Data
Managerial Degrees
Leadership and Supervision
Business /Org Mgt
Public Safety
Niche Degrees (caution)
Concrete Technology 
Interior Design 

6. Seminole State College of Florida Bachelor’s Degrees
Interior Design (2010): 113 enrollments/semester
Business and Information Management (2011): 1,650 enrollments/semester
Construction Management (2011): 90 enrollments/semester
Engineering Technology (2011): 300 enrollments/semester
Information Systems Technology (2011): 890 enrollments/semester
Health Sciences (2016): 630 enrollments/semester
Nursing (2017): 600 enrollments/semester

7. The Students “Who are They?”
Average age in low 30’s
Take 2.2 courses/semester (70% PT)
“Otherwise engaged” -  FT jobs, family, car payments, children, complexities of life
Slightly more females (52%)
38% Minorities
Stay within a 3 county area

8. CCB Student Research Studies
Students in a B.A.S. program in Admin & Supervision
Location
Parking
“I was already here”
Better job
Saw this as their only option
Comfortable in the environment
Students look like me

9. “I would have no place else to go” “I always wanted to get my degree”
The Whys
Limited Alternatives to Baccalaureate Degree Attainment, especially rural students
“I would have no place else to go”
Neither Difference nor Disadvantage to Obtaining a Community College Baccalaureate Degree
“I always wanted to get my degree”
The Community College Baccalaureate Degree as Key to Economic Stability
“I am doing this for myself and my family, if I get this degree then my kids will know that they can do it too
Limited alternatives
Align with Grothe in that he fund cc’s helped to overcome situational barriers adults fund them in.
Manias 16% not going elsewhere. 20%
Ruud et al said adults struggle to find appropriate solutions to HE
Walker and Fanelli…wrote anecdotally about this.
Adults look for flexibility (Kasworm 2003) Linda didn’t meet deadline but someone let her in anyway.
Communality Lends support to Collins (2009). Faculty know my name. Respect/ class schedule
Howell found that adult students felt marginalized on college campuses. In my study all studes said they were comfortable, said hey were more alike than not (except 2)
Neither difference : contest Campbell, Lane, Campbell concern for quality.
Supports Manias,

10. Community & Industry Involvement
Modelled after Advisory Committees
Get as many industry partners involved in each degree
More robust these committees the stronger the enrollments and “vestedness” of the community
Potential Adjuncts
Jobs for Students
Internships
Capstone Projects
Keep Them Informed of Progress
Champions for the Degrees
Advanced Study Pathways

11. Doesn’t divide community
Studies show no undergrad enrollment impact
Potential for advanced study for CCB Graduates
Agreements for your faculty to obtain doctorates
Adjunct Faculty
Applied Research
Sharing Best Practices
University & College Partners:  Best position is that this becomes a win-win for everyone

12. Baccalaureate Planning: College Wide Impact, Every Area
Faculty
All Academic Divisions within the College
Business Office
Student Affairs: all areas 
Computing Systems/Enterprise System
Library/Learning Resources
Faculty and Staff Development HR
Marketing
Distance Learning
Foundation
Everyone……..

13. College Wide Implementation Team
Faculty
Academic Administration
Accreditation Group ***
Curriculum Operations Group
Learning Resources (Library , Academic Success Center)
Student and Instructional Computing Systems Integrated Enterprise Systems
Financial Aid
Student Affairs
E-Learning
Admissions
Advising/Counseling
Business Office
Marketing
Career Center
Foundation

14. Resources Necessary for Upper Level Courses
Make certain to understand the “costs”
Faculty Salaries
Library Resources
Student Service Resources
Software/IT
Travel
Facilities
Professional Costs
Accreditation Costs: regional & professional
Where are you with your original accreditation?
HR Costs: Staff Development

15. Faculty Faculty buy-in from the inception
Comfortable with the degree’s alignment with the mission of the institution
Must be “central” in the design, development, etc.
Faculty given the opportunity to “grow into baccalaureates”
Look within: Grow your own
Years prior to degree development get faculty ready
May need more tuition reimbursement dollars
Anticipate where you are going as an institution and what resources in terms of faculty you require
Consistent requirements/benefits/ assignments/ loads/salaries

16. Student Affairs Recruitment Application Admissions
Scholarships: Work with Foundation and Industry partners
Advising
E-Services

17. Registrations Area, Financial Aid, Business Office Operations
Hire with college direction in mind
Seamless, not a “bolt on”
A new mindset
Story of RT on transcript
Diploma’s
Graduation Ceremony Changes

18. College Enterprise Processes
PeopleSoft, Banner
Built for A.A. and A.S. Programs
Complete redesign of select systems
Curriculum set up
Catalog
Transcript
Diplomas
Application (who is here with intent of CCB)

19. Marketing Budget Community Awareness Plan
Point of Contact & Information
Control the narrative
Target Audiences
Advertising the Program
TV and Radio
Social Media
Website

20. What Outcomes Are You Achieving? Your Baccalaureate Accountability
Enrollment Goals
Placement Rates
Starting salaries > $55,000
Graduation Rates 
Student Satisfaction Surveys
Economic Development Impact
Community Impact
Attracting New Industries
Filling Industry Needs
Improving Attainment Rates
What Outcomes Are You Achieving? Your Baccalaureate Accountability

21. Curriculum Model
Design is critical in determining outcomes and success
Adult Students often know what they are looking for in a degree
Models help predict enrollment trends
Maximizes enrollment and student opportunity
Enables some customization
Facilitates response to industry needs

22. BS Respiratory Care & Clinical Leadership
Curriculum Model
BS Respiratory Care & Clinical Leadership
A.S.
General Ed Courses
Respiratory Care & Clinical Leadership

23. A.S. A.A. Curriculum Model BS Health Sciences
Gen Ed or CORE HEALTH COURSES
Health Coaching
Healthcare Management & Professional Services
Simulation
Community Paramedicine
Clinical
Science
Respiratory
& Clinical Leadership

24. BAS Organizational Management/Business Information Mgt
Curriculum Model
BAS Organizational Management/Business Information Mgt
A.S.
A.A.
Gen Ed Completion or CORE Business COURSES
Data Analytics
Tribal
Management
Interdisciplinary
HR Management
Social Media and E- Marketing
Entrepreneurship/Small business

25. Bachelor’s Degrees Design Comparison Seminole State College of Florida
​ ​
Seminole State College of Florida
Interior Design (2010): 113 enrollments/semester​
Business and Information Management (2011): 1650 enrollments/semester​
Construction Management (2011): 90 enrollments/semester​
Engineering Technology (2011): 300 enrollments/semester​
Information Systems Technology (2011): 890 enrollments/semester​
Health Sciences (2016): 630 enrollments/semester​
Nursing (2017): 600 enrollments/semester​
Valencia College​
Administration & Supervision (2017) >2000 enrollments/semester​
Respiratory Care (2016): 90 enrollments/semester​

26. $$ Cost to each college varies depending on:
State allocations: $100 to $1,000,000
Degree type and design
Ability to reallocate dollars
Grants, Industry Support and Partnerships
Availability of faculty
How much long term planning with baccalaureate in mind

27. Program Costs: Four Year Projection Depends on Degree, etc.
Projected Program Expenditures
Year 1
Year 2
Year 3
Year 4
Instructional
Faculty Full-Time FTE
Faculty Part-Time FTE
Faculty Full-Time Salaries/Benefits
Faculty Part-Time Salaries/Benefits
Faculty Support:  Lab Assistants
Operating Expenses
Academic Administration
Materials/Supplies
Travel
Communication/Technology
Library Support
Student Services Support
Professional Services consultants, etc.
Accreditation both regional and professional
Support Services
Program Costs: Four Year Projection Depends on Degree, etc.

28. Total Projected Program Expenditures Nature of Expenditures
Projected Program Expenditures/Revenue
Year 1
Year 2
Year 3
Year 4
Capital Outlay
Library Resources
Information Technology Equipment
Other Equipment
Facilities/Renovation
Total Projected Program Expenditures
Nature of Expenditures
Recurring
Nonrecurring
Total
Sources of Funds
Revenue
Special State Nonrecurring
Upper Level - Resident Student Tuition Only
Upper Level - Other Student Fees
Other Grants or Revenues
Program Costs

29. Program Cost 4 Year Projection
I.  PROJECTED PROGRAM EXPENDITURES
Year   1 2 3 4
Year 2
INSTRUCTIONAL
1.  Faculty Full-Time FTE
0.0
2.  Faculty Part-Time FTE
1.  Faculty Full-Time Salaries/Benefits
2.  Faculty Part-Time Salaries/Benefits
3.  Faculty Support:  Lab Assistants
OPERATING EXPENSES
1.  Academic Administration
2.  Materials/Supplies
3.  Travel
4.  Communication/Technology
5.  Library Support
6.  Student Services Support
7.  Professional Services
8.  Accreditation
9.  Support Services

30. Program Cost/Revenues: 4 Year Projections
CAPITAL OUTLAY
1.  Library Resources
2.  Information Technology Equipment
3.  Other Equipment
4.  Facilities/Renovation
TOTAL PROJECTED PROGRAM EXPENDITURES $0
II.  NATURE OF EXPENDITURES
1.  Recurring
2.  Nonrecurring
TOTAL
III.  SOURCES OF FUNDS
A. REVENUE
1.  Special State Nonrecurring
2.  Upper Level - Resident Student Tuition Only
Upper Level - Nonresident Student Fees Only
Upper Level - Other Student Fees
3.  Contributions or Matching Grants
4.  Other Grants or Revenues
5.  Florida College System Program Funds
6.  Unrestricted Fund Balance
7.  Interest Earnings
8.  Auxiliary Services
9.  Federal Funds – Other
B.  CARRY FORWARD
TOTAL FUNDS AVAILABLE
TOTAL UNEXPENDED FUNDS (CARRY FORWARD)

31. Participate in the Process
Align to State /Community/Regional Economic & Workforce Goals
Align to Performance Measures
Align with industry needs
Align with Wyoming certifications, baccalaureate degree attainment goals
Baccalaureate Accountability “I came to this college as a not very bright 1.9 student and left an accomplished 3.9 entrepreneur.”

32. 2020 National Conference
February 28 – March 1, 2020
Seattle Washington

33. The Community College Baccalaureate Association
The only national organization promoting better access to the baccalaureate degree on community college campuses and which serves as a resource for information on various models for accomplishing this purpose.
WHY I Agreed to be President

34.  ……..create the opportunity for  all community college graduates to pursue a baccalaureate degree that is workforce focused, accessible, affordable, and welcoming

35. Questions
Thank you! Angela Kersenbrock Accbd.org