1. Powering the independent reseller network
Jamie plumridge – commercial director (W. Europe)
Sam scott – var channel manager

2. Who are Tenda? Opened 12 London International UK Founded in 1999
Nov 2017 12
Employees
London
Office
Founded in 1999
$1bn+ global revenue
3,500 employees
120,000 devices produced daily
Growing market share across all markets
Market Leading Mesh Wi-Fi Products

3. What Tenda do:
Broadband
CPE
Switches
Routers 4G
WiFi
IP Camera

4. How do tenda support the uk independent reseller network?

5. 1. products

6. The Nova Range – Whole Home Mesh Wi-Fi
The World’s Leading
True Mesh Wi-Fi Systems
(supporting s)

7. Wireless Mesh Features:
Self-discovering
Self-organizing
Self-configuring
Self-managing
Self-healing
 A full mesh network is where each node is connected to every other node in the network.

8. Nova Highlights: Pre-paired installation
Plug and play, simple setup within minutes
True-Mesh and Smart Auto-path Selection Technology
Ensures a robust wireless network
Multi-tasking support
Revolutionary MU-MIMO technology dedicated for multi-clients with multi-tasking simultaneously
Seamless Wi-Fi Roaming
Seamless Wi-Fi all around your home with the support of k, v, r
Guest Access
Open a secure and separate Wi-Fi network for guests
Parental Controls
Schedule your children’s time and control website access for safe internet surfing

9. Control: Tenda Wi-Fi App
A simple, intuitive user app, available from the Google Play Store & Apple App Store enables the end-user to:
Install the device/add on new node
Configure the settings
See users on the network
See data-flows
Set re-boot schedule
Manage users on the network
Set parental controls
Create guest networks
Carry out diagnostics
Hardware Reset

10. Product Overview – Whole Home Wi-Fi (3 Packs)
Good
Better
Best
Product Code:
MW3-3
MW5s-3
MW6-3
Description:
Whole Home Wi-Fi System
Coverage:
3000 sq.ft coverage
3500 sq.ft coverage
6000 sq.ft coverage
Ethernet Interface:
Fast Ethernet
Gigabit (Master) / Fast Ethernet (Clients)
Gigabit
SRP (inc.vat):
£79.99
£119.99
£149.99

11. Product Overview – Whole Home Wi-Fi (2 Packs)
Good
Better
Best
Product Code:
MW3-2
MW5s-2
MW6-2
Description:
Whole Home Wi-Fi System
Coverage:
3000 sq.ft coverage
3500 sq.ft coverage
6000 sq.ft coverage
Ethernet Interface:
Fast Ethernet
Gigabit (Master) / Fast Ethernet (Clients)
Gigabit
SRP (inc.vat):
£59.99
£99.99
£109.99

12. The POE set….
SWITCH
OUTDOOR CPE

13. POE SWITCH RANGE 10/100 & GIG POE

14. 250M transmission technology on all POE SWITCHES!!!
2 Speed sets 10/100 & GIG
5/8/16/24 port switches across both speed sets
Non POE and POE across both speed sets
6KV Lightning surge protected
And the big one…
250M transmission technology on all POE SWITCHES!!!

15. SWITCHES … Why the 250M transmission technology USP is so important.
CCTV installers will tend to quote up to 90m as anything over 100m means more switches, more power supplies or extenders. i.e more money and more hassle!
With Tenda’s 250m Transmission tech Installers can now easily accept and quote projects over 100M knowing our switches provide a cost effective, easy and reliable solution.
Instead of turning installs down, accept them with confidence by using Tenda.

16. TEF POE SWITCH RANGE 10/100 POE Switches

17. TEF POE SWITCHES…… £24.99 RRP £37.99 RRP TEF1105P-4-63W
4 PORT POE + 1 ADDITIONAL ETHERNET PORT
63W POE BUDGET
6KV LIGHTNING SURGE PROTECTED
250M TRANSMISSION TECH
£37.99 RRP
TEF1109P-8-63W
8 PORT POE + 1 ADDITIONAL ETHERNET PORT
63W POE BUDGET
6KV LIGHTNING SURGE PROTECTED
250M TRANSMISSION TECH

18. TEF POE SWITCHES… £59.99 RRP £119.99 RRP TEF1109P-8-102W
8 PORT POE + 1 ADDITIONAL ETHERNET PORT
102W POE BUDGET
VLAN & ISOLATION MODE
CCTV MODE FOR PORT CACHE PRIORITY
SMART POWER MANAGEMENT
6KV LIGHTNING SURGE PROTECTED
250M TRANSMISSION TECH
£59.99 RRP
TEF1118P W
16 PORT POE + 1 GIG PORT + 1 SFP PORT
102W POE BUDGET
VLAN & ISOLATION MODE
CCTV MODE FOR PORT CACHE PRIORITY
6KV LIGHTNING SURGE PROTECTED
250M TRANSMISSION TECH
£ RRP

19. TEF POE SWITCHES… £165.00 RRP TEF1226P-24-440W
24 PORT POE + 2 GIG PORT + 2 SFP COMBO PORTS
WEB MANAGED
VLAN
440W POE BUDGET
6KV LIGHTNING SURGE PROTECTED
250M TRANSMISSION TECH

20. TEG POE SWITCH RANGE Gigabit POE Switches

21. TEG POE SWITCHES… £39.99 RRP £89.99 RRP TEG1105P-4-63W
4 PORT POE + 1 ADDITIONAL GIG PORT
63W POE BUDGET
VLAN
6KV LIGHTNING SURGE PROTECTED
250M TRANSMISSION TECH
£39.99 RRP
TEG1109P-8-102W
8 PORT POE + 1 ADDITIONAL GIG PORT
AUTO NEGOTIATION PORTS
102W POE BUDGET
VLAN
SMART POWER MANAGEMENT
2MB BUILT IN PACKET BUFFER
6KV LIGHTNING SURGE PROTECTED
250M TRANSMISSION TECH
£89.99 RRP

22. TEG POE SWITCHES… £139.99 RRP £239.99 RRP TEG1116P-16-150W 16 PORT POE
150W POE BUDGET
VLAN & ISOLATION MODE
CCTV MODE FOR PORT CACHE PRIORITY
6KV LIGHTNING SURGE PROTECTED
250M TRANSMISSION TECH
TEG1124P W
24 PORT POE
250W POE BUDGET
VLAN & ISOLATION MODE
CCTV MODE FOR PORT CACHE PRIORITY
6KV LIGHTNING SURGE PROTECTED
250M TRANSMISSION TECH
£ RRP

23. OUTDOOR CPE Point to Point Access Points

24. Outdoor cpe/ point to point….
3 products O1, O3 & O6
500M, 5km & 10km Range
6KV lightning surge protected
Rugged solution that works in all types of weather
Easy install with…..
AUTO RECOGNITION TECHNOLOGY!!!

25. Outdoor cpe/ point to point …
SAVE TIME
What is Auto recognition Tech?
For example, turn both o3 AP’s on and put them face to face in your hands.
After a few seconds they will auto recognise each other.
Auto recognition allows for an easy and fast install on site.

26. O1 500M AP £26.99 RRP 2.4GHz 300Mbps Maximum Transmission range 500m
1*FE PoE/LAN port
1*FE LAN Port
8dbi Internal Directional Antenna
Antenna Beamwidth:Horizontal: 60° Elevation: 30°
Power supply by PoE injector included
Auto Recognition

27. O3 5KM AP £39.00 RRP 2.4GHz 150Mbps Maximum Transmission range 5km+
1*FE PoE/WAN/LAN port
1*FE LAN Port
12dbi Internal Directional Antenna
Antenna Beamwidth:Horizontal: 60° Elevation: 30°
Power supply by PoE injector included
6KV ESD Protection
6KV Lightning Protection

28. O6 10KM AP
£59.99 RRP
5GHz 11AC 433Mbps
Maximum Transmission range 10km+
1*GE PoE/WAN/LAN port
16dbi Internal Directional Antenna
Antenna Beamwidth:Horizontal: 30° Elevation: 15°
Power supply by PoE injector included
6KV Lightning Protection

29. 2. exclusives

30. Exclusives:
Tenda Nova MW5(2-Pack) Wall-Plug Whole Home Mesh WiFi System
£89.99 RRP

31. Exclusives:
Tenda Nova MW5(2-Pack) Wall-Plug Whole Home Mesh WiFi System
“TFT members can have £5 off there first order of MW5 (2 Pack) by giving this promo code to their account manager Target SMPROMOMW5/2TFT270819
This model is a Channel Exclusive so not available through Amazon, Ebuyer, Box, CCL etc it is for the Independent channel”

32. 3. Product segmentation

33. 101 Products (Channel) Product segmentation 1 Product
(Amazon)
1 Product
(National Retail)

34. 4. Price match guarantee

35. News flash!
From today we will price support any Amazon flash deals on ‘Amazon supported Tenda SKU’s’ to allow you to reach the same RRP
*only for non-online resellers and installers

36. THANK YOU