2. Fendi : best known for its "baguette" handbags
Fendi : best known for its "baguette" handbags. Symbol of Fine craftsmanship.

3. Ideation and Opportunity Mapping
By- Rahul Jain

4. I PLAY, I CREATE, I SUCCEED .
Creative Inspiration
I PLAY, I CREATE, I SUCCEED .

5. BEST CREATIVE IDEAS WILL COME When we are delighted and relaxed.

6. Passion is energy. Feel the power that comes from focusing on what excites you. --Oprah Winfrey

7. Let us talk about our Dreams !!!

8. Imagination video

9. Dream Board
A dream board is a poster board where you cut out and paste pictures of all your dreams on it.
Then you place that poster board in a highly visible place where you can see it all the time.

10. Dream Board

11. Dream Board
Write/ Draw your Dreams on the Chart paper.

12. Searching New Ideas
Guided by Your Broad Objectives/ Passion/Skills/Experience
Affected by External Opportunities/ Trends
Brainstorm to generate solutions
(Environmental Analysis)
Shortlist Ideas for detailed scrutiny
Business Landscaping
Other constraints

13. YOU HAVE TO PLAY BOTH

14. “The one real object of education is to leave a man in the condition of continually asking questions.” Bishop Creighton

15. YOUR BEST SELF
If you had one year left to live how would you spend it ?

16. Why Creative Intuition?

17. MOTHER-IN-LAW: (not mine!) When you rearrange the letters:

18. WOMAN HITLER !!!!!!!!!!!!!!

19. Right Brain Project Ideation
Creativity and Project Ideation go hand in hand.
YOU ARE Invited to embrace your creative nature in the realm of Business
Your Gift of Imagination and Intuition will help you find fresh solutions to your Business challenges.

20. Business Ideation Allow yourself to Dream Big and Connect
emotionally with your Vision/Mission & Passion.
Understand the relevant Business Landscape. ( See Business Landscape Play Sheet)

21. Scanning the Environment
Opportunities
Barriers
Trends ( Social, economic, technological Buzz)
Competitors
Customers
YourSelf ( Strengths & Challenges)

23. YOU HAVE TO PLAY BOTH

24. CASE STUDY OF JAKAL

25. TIPS Focus on Most relevant clues Don’t believe in perfection
Trust your instincts
SWAG & Refine

26. Detective Bulletin Board
Articles about the Environment
Marketing Material of your competitors
Trends
Information about Markets
Information about Consumers ( Target Market)

30. Sources of New Opportunities
Burberry VIDEO

31. Sources of New Opportunities
Customer-route: When customer dissatisfaction is high; appropriate also when investment in technology development/application not yet made. E.g. Demand of Image Makeover for Men: Men’s apparel segment growing
Check Video
Product-route: Appropriate when product or process developed and attractive application required. Ex. BMW – X1 ( low priced )

32. Sources of New Opportunities
Trends
Green Movement is becoming more commercial
Interest in comfort, travel and leisure
Ex. Online Luxury Portals .
Lagerfeld Launches Economy Fashion Line – Online Video.

33. Common Emotions
Being Global, Global Brands

34. Play

35. Love , Joy, festivities

36. Do you agree that basically we are….
Lazy
Pleasure seeking
Comfort seeking
And Any product/service that helps us achieve these needs have potential

37. Some places to track trends
Good Old Library
Google “ Guru”
Books, Mags, TV etc.
Ted.com, trendwatching.com
Industry magazines, Annual reports of competitors
Competitors are your “VIRTUAL MENTORS”

38. Competitors: VIRTUAL MENTORS

39. Detective Field work Blogs, Social Media Sites
Website, Online stores, Price lists,
Product description, Service offerings
Blog comments, Testimonials
Networking, Meeting
Retailers, Expos, Training.

40. Creative Reflection What themes do you notice ?
What is your target market ?
What are the competitor’s challenges ?
What issues are your potential customers concerned about ?
What new insights you have gained ?

41. Factors for Industry attractiveness
Market growth rate
Market size
Demand variability
Industry profitability
Industry rivalry
Global opportunities
Macro-environmental factors

42. Self-Opportunity Match
Previous Experience (knowledge, skills)
Problems (existing, emerging)
Self
Customer
Access to new knowledge, skills
Level of dissatisfaction (criticality, discontentment)

43. Financial Attractiveness Strategy (source, cost, availability, adequacy)
Solution to Customer
Dissatisfaction
Marketing Attractiveness Strategy (size, Entry, Sustenance)
Technical Attractiveness Strategy (Existing/new technology and products/services)
Entrepreneurial Capability Strategy (Attitude, Skills, Knowledge pool/network – individual/group)

44. Criteria in Selecting Ideas
Investment
Rate of return
Implementation
Market Size
Risk
Uniqueness
Expected Life
Flexibility
Environment considerations
Effectiveness
Total Score on Each parameter ( 1 to 5 – Poor to Good)

45. References http://blog.euromonitor.com/luxury-goods/page/2/
overview-for-the-giveaway-v2.pdf

46. Dream Board
Write/ Draw your Dreams on the Chart paper.

47. Assignment Maintain Key learnings folder
Share your ideas for business activity to be done on - 4th Class
Prepare Dream Board and share in next class.