1. Ethnographic Research Template
Conducting Ethnographic Research is an inductive approach for understanding the social behaviors and culture of a group. Fieldwork, or conducting observations in the group’s natural environment, gives the ethnographer a direct lens on how group members interact. Observations, as well as one-on-one interviews, form the basis of the ethnographic record the researcher writes that consists of his or her observations, notes, and reflections. These records are later analyzed for themes that describe the key attributes of the group’s culture. Organizations rely on qualitative data collected via interviews, focus groups, and observations for a wide range of purposes. Observing and talking to customers can reveal new potential business opportunities, gaps in performance, or other ideas for improving product and service offerings. Gathering employees’ perspectives through organizational reviews can highlight where there are internal challenges that need to be addressed. As another example, employees are frequently asked to provide input as part of a leader’s 360 assessment, which can be used for development planning. In general, giving your customers and employees a voice can make them feel engaged, empowered, and valued, and just as importantly, can shed light on breakthrough business opportunities, operational and strategic solutions that grow the bottom line.
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2. Ethnographic Research Template
Start Date:
Enter Date Here
Research Issue:
Enter Issue Here
End Date:
Enter Date Here
Site Location:
Enter Location Here
Customer Type 1
Customer Type 2
Customer Type 3
Customer Type 4
Customer Type 5
Customer Type 6
Behavior
Needs/Wants
Feeling
Notes
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