1. Environmental Scanning Template
As a fundamental initial step in strategic planning, Environmental Scanning involves a comprehensive data collection effort, the goal of which is to arrive at a strong understanding of the external, competitive market environment in which the company operates as well as its internal strengths and weaknesses. Analyzing and triangulating the various sources of data enables the organization to engage in a data-driven planning process to ultimately identify and determine its strategic priorities and initiatives. Defining an organization’s core competencies, its customers’ needs and desires, as well as the threats it faces externally puts the organization in a good position to accurately identify what opportunities it can pursue to ensure growth and sustainability.
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2. Environmental Scanning Template1
Political 2
Economic 3
Social 4
Technological 5
Environmental 6
Legal
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3. Environmental Scanning Template7
Market 8
Competitive 9
Distribution Channels 10
B2B Customers 11
Consumers 12
Suppliers
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