1. Practitioner/Plumber
Chris Hill
President/CEO
Practitioner/Plumber
55k Followers
90k Followers
/ChrisHill82
@SlowGTR
12k Views Per Snap
Over 90 Million Views
TheChill82
/SlowGTR

5. Video On Page
Pictures
Info Graphic
CTA - Calls To Action
Structured Data

10. 3rd Party Local Signals As A Ranking Factor

18. Understanding the Logic Of The Machine

20. Google’s PPC Bible/Codex

21. Google Adword Preview Tool

23. Which PPC Ad Answered the question the consumer was asking?

24. Which PPC Ad Answered the question the consumer was asking?

25. I know This Sounds Crazy But The OEM does know what they are doing.
The paid search query was “New Honda Civic Incentives”
I know This Sounds Crazy But The OEM does know what they are doing.

26. Google’s PPC Bible/Codex

27. Quality Score Affects Your Cost Per Click

28. Using The Newest Technology and Features

29. Using The Newest Technology and Features

30. Using The Newest Technology and Features

31. Why Branded CPC Increasing
Aside from Google increasing branded keyword value of its own accord and barring site changes that would deem the advertiser less relevant for their own terms, CPCs would only increase if competition bid up the value of a given term. However, for branded traffic, that is more unlikely, since the Quality Score and ad rank for competitors bidding on brand terms should almost always be less than the brand itself.
Google has made it easier for competitors to improve Quality Scores and compete against brand terms. As a result, our own costs to maintain position on our brand terms have increased. The alternative theory would be that competitors coincidentally started bidding up on brand terms following the right-hand rail change. In either case, the reaction is the same.
From this, we observed that branded traffic is getting more expensive in order to maintain positions (February 7–16 vs. March 27–April 5). On average, CPC to maintain a top position for a branded search has increased more than 60 percent.

33. Generating Leads While Leaving The User On Social Media

34. The Sniper Approach

35. Building Your Social Media Ads

36. Your Audience Determines Your Success

39. Data Sharing Relationships

40. Amazon Patented It, Now You Can Use It!

41. Inventory Syndication

49. Visit Our Booth In Back And Enter To Win The DJI Spark Fly More Combo!

50. Chris Hill
CEO/President
Overtake Digital Ltd.
Cell: